Steve Hotz Email & Phone Number

El Segundo, California, Us

Calabasas, California, Us

Member of Advisory Board. Drafted wallet-to-DNS record layout for blockchain addresses, and documented MVP product interface.

Technology and Product Development consulting practice focused on Internet businesses. Provides support and validation to business executives making resource-intensive technology decisions. Services provided to both startup and resource-constrained small- and mid-sized companies. Provided interim and part-time CTO and VP/Eng functions.** Increased client's website user engagement and reduced user abandonment by over 40% by proposing, developing, and deploying UI improvements based on novel use of semantic and fuzzy matching algorithms.** Architected, developed and verified a non-intrusive user redirection system against suspicious websites; validated functionality with >99% of web clients, despite wide range of non-conformant implementations and behaviors. ** Identified Intellectual Property violations against client; provided guidance and collateral for legal proceedings resulting in successful acquisition of and restitution for trademarked assets.** Performed external audit and assessment of low-performing online ad-server technology providing five optimization opportunities. Company and technology acquired, post-engagement, for >$200M.Clients: Advertising Audit Intl., (CTO), RampRate Inc., (CTO); Flipside Media (Infrastructure Technologist), SalesGen (CTO / VPeng), Ad Server Company (Technology Consultant)

San Jose, California, Us

** Designed and documented implementation specifications for core query transaction algorithm for specialized A10's high-performance DNS server; this product resulted in A10's largest P.O. for the fiscal year.** Led A10 application to DNS industry network operators association; served as A10's liaison and product evangelist.

** Designed and deployed Appcito's MVP cloud-native GSLB system to meet prerequisite of marquee financial sector customer. Evaluated and selected base DNS platform, architected system, developed MVP and customer demos, individual contributor to platform and software development.

** Responsible for identifying, refining and deploying technology tools to accelerate and optimize business processes.

** Successfully acquired initial technology/media company as part of deal/diligence team for US online media rollup.** Took on role of general manager, overseeing all aspects of US division. Successfully managed domain company through downturn in domain name industry. Later, transitioned assets in line with parent company strategy change. ** Architected and led development of data analytics media valuation system ingesting 1 billion daily user data points.** Conceived, incubated and launched a niche search engine and social media site for conference owners, conference vendors, and attendees; managed offshore IT resources from parent company.

** Along with co-founder, developed business plan and secured two rounds of funding to acquire and develop a domain name portfolio targeting specific domain area.** Lead development of high-quality domain name acquisition target list, based on data analytics techniques.** Lead selection of registrar vendor and contract negotiations for both initial domain acquisition phase and longer-term portfolio management. Managed registrar relationship, monitored and provided support and assistance for vendor performance improvements.** Increased portfolio traffic by 400% by developing and deploying automated content generation system.** Developed and maintained portfolio meta-data asset and processes for evaluating relative domain valuations.

Us

** Following merger with New.net, assumed responsibility for identifying and developing technologies to provide Vendare with both long-term competitive advantages and short-term profits. Recruited a small, highly skilled R&D team.** Restored a high-margin six million dollar line of business that was shut down due to legal concerns. Proposed, championed and put into place a combined technology and process solution which mitigated risk sufficiently that legal and executive teams allowed business to be resumed.** Completed design for core targeting and optimization component of next generation ad server. Received green light for next phase of project after strong positive feedback from business owners and executive management. Business modeling and system design were on track when priority shift stopped project.** Won head-to-head selection process over external vendors to provide search technology to improve targeting and increase revenue from search traffic. Prototype system was able to compete with established vendors after only six weeks of development, with three-month payback period on internal development costs.** Lead team to provide analysis showing significant actionable correlations in established email marketing user behavior. Proposed low-impact targeting approach that would have minimal disruption on business. Back-tested analysis projected a 40% reduction in unproductive email volume, which would increase email delivery, click-thru, and user retention with projected incremental revenues significantly greater than projected 10% short-term revenue losses.

** Provided technology leadership to drive both the technology team and infrastructure from its scrappy startup beginnings to being an efficient and reliable technology organization. Primary responsibility over dev team, QA team, external systems operations, internal IT support, customer support, and project management. ** Lead systematic redesign and upgrade of all external systems to improve reliability, security and efficiency. Achieved a 75% cost savings with redesigned approach and new vendor agreements. Engineering team improved software distribution capacity by 200% with no additional expenditures for hardware resources.** Defined product strategy and guided development team to improve New.net's widely distributed software application. Over time revenue was increased by more than 40% through increased search and error assistant traffic volume. Customer support calls due to software malfunctions were reduced by 95%.** Proposed initiative and provided budgetary assessment to bring search page delivery system in-house. Lead design and development team to deliver system under budget and within business timeline. System increased company profits by over one million dollars in the first year, serving millions of pages each day with zero down time. Company accrued significant incremental benefits from the ability to test and launch web page improvements more quickly, and expanded business to provide search pages to other organizations.** Developed system and initial process and business metrics for 300,000-domain name portfolio acquisition. Transitioned day-to-day process to business staff, with continued oversight of data and key metrics.** Improved team performance and integration by clearly defining individual roles, establishing process to coordinate team activities, and coaching team members. Introduced tools that significantly reduced average QA cycles, and development tools that identified software bugs that had existed months before my arrival.

** Chief technologist directly involved in founding the company; architected company product platform; worked with CEO and VP Marketing to shape initial product offering and business plan resulting in completion of an 8 million dollar series-A financing round.** Provided technology team oversight and management of system development and operational deployment of the company's first product: an outsourced Internet DNS service platform. Responsible for growing the initial engineering and operational team from three to eighteen employees; grew team to over forty employees as company scaled.** Played a significant role in representing the company externally; key contributor to company and product positioning collateral; lead analyst and press interviews, strategic partnership discussions and major customer engagements. Member of business development team that initiated major customer acquisitions including Microsoft Hotmail and Oracle.** Maintained ongoing responsibility for defining technical direction, development of intellectual assets, management of the Technical Advisory Board, interaction with external standards organizations, and evaluation of potential technology partnerships. Defined CTO Office mission, developed operating process for CTO activities, and hired team to analyze and develop strategic company initiatives.

** Principal technologist and leader of Internet and systems infrastructure incubator; responsible for strategic direction, system design, technical oversight, and resource and project management.** Principal architect and project manager of UltraDNS software development and service deployment.** Co-designer and responsible for technical oversight of network performance monitoring project which eventually became Catbird Networks.** Technical lead and project manager for initial version of Whitehat Internet mail campaign system.

Marina Del Rey, California, Us

** Member of Xbone research group that developed an automated virtual network deployment system. Collaborated on initial project direction and architecture, responsible for initial resource management daemon, collaborated on initial application protocol definition, and represented Xbone at funding agency conferences and group meetings.** Member of Large Scale Active Middleware research group. Responsible for system to automatically configure set of interconnected proxy caches, and algorithms to route HTML requests among caches.** Member of Netstation research group that developed a system architecture in which the system bus is replaced by gigabit LAN technology. Designed and implemented high-performance TCP for Netstation display; designed and built display operating environment based on Texas Instrument's executive primitive library. Designed and prototyped Device Transport Protocol, a structured protocol designed to allow efficient implementation; achieved over 30,000 acknowledged pkts/sec.** Task leader of Mini-INDEX Project. Set direction and provided leadership for efforts to improve, and provide new, DNS tools and functionality. Recruited and managed graduate student assistants.** Technical lead for development of tools to assist automated administration of the .US Domain namespace; set project direction; recruited and managed graduate student assistants.

** Principal architect of first HopScotch system, Genuity's flagship web service product and one of the Internet's earliest CDN services.** Provided evaluations and recommendations about competing and complementary technologies. Architected product to achieve leveragable product differentiation.** Managed and mentored HopScotch software development team.** Assisted with acquisition of early adopter customers by explaining and positioning product solution.** Developed content and provided technical information to legal team for patent application.

Armonk, New York, Ny, Us

** Designed configuration language for administrative policy for ISO inter-domain routing protocol (IDRP); specified language syntax and semantics, analyzed the interaction of policy semantics and the protocol's operational specification, and implemented the prototype version of policy language parser.

Los Angeles, Ca, Us

** Analyzed inter-domain routing systems; evaluated performance and scaling issues of algorithms and mechanisms for route computation in very large internetworks. Collaborated in the development of the Unified Routing Architecture with primary responsibility for route computation algorithms and information systems for the Source-Demand Routing Protocol.** Designed software simulation tool to generate very large internetwork models with configured topology and service characteristics; directed masters student's prototype implementation efforts.

Ms, Phd (Abd), Computer Science

Executive Edu., Developing & Managing A Successful Technology & Product Strategy

Bs, Computer Science, Music