Assist. Dir. Marketing Tools
CurrentResponsible for all electronic and traditional marketing communication tools and content for corporate and field marketing initiatives. Including: Websites, direct response/mail/webinars, e-Newsletters, seminars, client loyalty programs, local advertising, and brochure and literature production.Managed the department’s technology road-map, which included all infrastructure and marketing platforms. Systems include: Website architecture and Content Management Systems, Lead Distribution and Lead Management System, Field Marketing Portal, Data Warehouse and Feeds, and Video and Photographic asset management platforms.Developed the company's first social media strategy for corporate and field execution. Leveraged Facebook, Linked-In, Twitter, YouTube, Flickr, and Google Profile channels.