International B2B software marketing leader with 15+ years' senior level experience in developing marketing strategies and tactics to achieve high growth revenue targets. Combines a blue chip software marketing background with hands-on leadership expertise gained from fast growth, pre-IPO EMEA software organisations. Industry experience includes: MarTech, Web Content Management, Digital Marketing, Customer Experience Management, SaaS, Big Data, Web Analytics, Internet Security and Systems Management. A keen industry speaker on digital transformation, customer experience, digital marketing and building customers for life. Executive competencies include: * Marketing leadership and strategic marketing * Branding, positioning and messaging * Demand generation, conversion rate and pipeline optimisation* Lead scoring, nurturing, qualification and development* Digital strategy and taxonomy development* Marketing operations frameworks, dashboards and KPIs* Personas, predictive content, behavioural insights and engagement analytics* Multi-channel campaign development and execution* Digital channel optimization and attribution* Marketing automation and content marketing strategy * Customer experience management* Customer journey mapping* Customer lifecycle marketing* Enterprise account based marketing * Marketing support for social selling* Product lifecycle marketing* Partner recruitment, enablement, engagement and retention * EMEA field marketing * AR/PR, awareness and marketing communications* Large scale prospect, customer and partner events* Marketing budget and operations management* Marketing technology software (MarTech)* Building and leading high-performing international marketing teams