Sales and marketing expert focused on growing brand share and sales through unique and focused strategies across standard and alternate retailers. Have activated and executed programs with major retailers across the U.S. in Food, Drug, Mass, Convenience, and Club classes of trade as well as recent responsibilities in the Jan/San space. Have lead sales teams and worked cross functionally within corporate organizations. Also possess a core strength in growing brands through Hispanic consumer focus.Thirty plus years of experience below:Substantial sales negotiation experience in the CPG arena selling across all classes of trade. Major experience in delivering retail specific programing that delivers high product awareness while moving sales at store level.Part of pioneering team at Fortune 500 company to develop Hispanic marketing best practices in the mid '80's.(Colgate-Palmolive Co.)New product development and roll out experience working in traditional timeframes and also accelerated launch. (The Dial Corp & Schering-Plough)Start-up experience building sales and marketing teams. Part of the Senior Management team in Marketing (SpinCycle, Inc.) and Sales (American Cash Exchange, Inc.). Worked with senior team at SpinCyle to raise $20MM in investment capital.Created pioneering Hispanic marketing efforts at key national companies across the CPG and HealthCare arenas. (Colgate and Schering-Plough)Drove brand share and revenues through unique sales and marketing initiatives, for respected national brands! (Dr. Scholl's, Energizer Batteries, SunnyD, Ardell Lashes, Tres Flores, Bar-S Foods, Freeman Beauty Products, and U.S. Cotton products.)Specialties: Product branding and identity. New product research and introductions. Promotions and retail activation expertise.Hispanic marketing to U.S. LatinosHigh level communicator across all levels of the corporation.Experiential marketing with national retailers. Ad agency management. National Hispanic sales strategy and execution.Sales Broker management