Ceo & President
Founded, developed, and marketed this new-mover direct mail and marketing company concentrated in the hyper local marketing space with clients from small local to Fortune 500 corporations. Key areas of responsibility included leading company revenue, margin and profit goals, sales and marketing, advertising, branding, business development initiatives, contract negotiations, key alliances/partnerships, product development, and direct market penetration. Held full P&L accountability for revenues in excess of $XXMM.Executive Leadership═════════════════> Built the entire organization and internal structure from scratch (sales, marketing, finance, operations, production and IT support).> Defined and communicated the company’s goals, objectives, and products as well as designed and developed company-wide policies and practices consistent with company values and changing needs of the organization.> Oversaw annual budget development and communicated performance expectation to all divisional leaders.> Created and executed break-through best-in-class brand strategies that shaped client attitudes toward products/services and created customer loyalty.> Adhered to the highest quality service standards ensuring complete customer satisfaction and growth of strong corporate culture.> Led continuous commercial and operational improvements to drive increases in sales performance, revenue growth, and EBITDA.Sales & Marketing ═══════════════> Utilized a top-line sales management approach to rapidly achieve and exceed profitability goals. Led the growth and expansion into 200+ cities on the east coast.> Built and nurtured relationships with existing customers and developed new local and national partnerships to capture market share and implemented niche sales programs which differentiate the company from the competition.> Traveled to network with hundreds of local chambers of commerce organizations, manage key customer relationships, and close strategic opportunities.