EvAl Home Health Solutions and their related companies have the mission of improving the quality of life for those they serve while keeping them comfortable and maintaining dignity with true respect and caring. EvAl's goal is to provide excellent service and compassionate care with open lines of communication for their clients and families. The events of the past few years have made it more evident than ever that aging in place, in one's home, is of utmost importance. EvAl Home Health Solutions was formed to honor the memory of Steve's parents Evelyn and Albert Goodman. Known as Ev and Al, thus EvAl Home Health Solutions. Steve has dedicated himself to building a company with compassion and understanding to honor them by providing quality care to our loved ones.

Oversaw all aspects of corporate operations for Welcome Wagon encompassing leading organizational direction, long-term planning, sales/business development, digital marketing, branding, product development, strategic partnerships, pricing, forecasting, budget management, and technology initiatives. Led a staff of 400 and held full P&L accountability for revenues in excess of $XXMM.Executive Leadership ═════════════════> A highly visible position with a diverse span of responsibilities critical to the company's long-term market and strategic position, operating efficiency and bottom-line performance. Involved in all strategy, policy, operational and investment decisions.> Established new governance processes of direction and control to ensure that objectives were achieved, risks were managed appropriately and company resources were used responsibly.> Inspired extraordinary results by engaging associates, valuing diversity and shaping culture to support a high-performance environment. > Defined KPIs, annual expansion goals, recurring revenue goals, customer success measures, and aligned the product roadmap to topline growth strategy. Drove simplification, standardization and alignment of programs for our partners.

Responsible for all facets of tactical business plans, strategic leadership/execution, sales/marketing, contract negotiations, revenue growth, asset management, key alliances/partnerships, market penetration, product development, customer service, and fiscal accountabilities. Oversaw a staff of 300 and held full P&L accountability.Strategic Initiatives ════════════════> Analyzed and evaluated the company's financial, operational, sales, and marketing strategies to develop road maps for short- and long-term growth.> Developed a full business plan and won Board approval in setting vision, mission and business strategic and tactical objectives for revenue, and the overall operations of the company.> Provided expert financial guidance with cash flow projections and profit and loss statements (turning data into key insights).> Built the Executive Operations Team and led the development and communication of strategies and tactics with high priority on sales growth and customer service.Sales Leadership══════════════> Served as the brand champion with a diverse span of responsibilities critical to the company's long-term market and strategic position, operating efficiency and bottom-line performance.> Worked effectively with internal stakeholders to identify needs and build strategic alliances with accounts, driving contract activities from inception to close. > Accurately forecasted sales pipeline and developed and implemented quarterly business plans to achieve quota targets. > Coordinated trade shows and company booths at key industry events and created exhibits which allowed customers to fully experience the full portfolio of products. > Proactively managed the product development and pricing strategy aligned with the company’s growth plan. Reviewed and maintained pricing programs to maximize gross and net profit margins.

Founded, developed, and marketed this new-mover direct mail and marketing company concentrated in the hyper local marketing space with clients from small local to Fortune 500 corporations. Key areas of responsibility included leading company revenue, margin and profit goals, sales and marketing, advertising, branding, business development initiatives, contract negotiations, key alliances/partnerships, product development, and direct market penetration. Held full P&L accountability for revenues in excess of $XXMM.Executive Leadership═════════════════> Built the entire organization and internal structure from scratch (sales, marketing, finance, operations, production and IT support).> Defined and communicated the company’s goals, objectives, and products as well as designed and developed company-wide policies and practices consistent with company values and changing needs of the organization.> Oversaw annual budget development and communicated performance expectation to all divisional leaders.> Created and executed break-through best-in-class brand strategies that shaped client attitudes toward products/services and created customer loyalty.> Adhered to the highest quality service standards ensuring complete customer satisfaction and growth of strong corporate culture.> Led continuous commercial and operational improvements to drive increases in sales performance, revenue growth, and EBITDA.Sales & Marketing ═══════════════> Utilized a top-line sales management approach to rapidly achieve and exceed profitability goals. Led the growth and expansion into 200+ cities on the east coast.> Built and nurtured relationships with existing customers and developed new local and national partnerships to capture market share and implemented niche sales programs which differentiate the company from the competition.> Traveled to network with hundreds of local chambers of commerce organizations, manage key customer relationships, and close strategic opportunities.