Working for one of BC’s most trusted and recognised brands, responsible for evolving and strengthening product offerings to create member value, with a particular focus on travel insurance.

Working in the Waterworks Operation, with a focus and specific remit of identifying business opportunities and efficiencies to help achieve the goal of becoming the greenest city in the world by 2020.

Working for one of the most recognisable and trusted brands in the UK, responsible for overall marketing strategy of travel insurance product, along with other key business projects. • Develop and grow AA travel brand• Drive efficient website traffic and work with travel partner to optimise site conversion • Closely monitor KPIs to ensure performance is to forecast• Manage third party agencies to meet paid search and affiliate objectives • Ownership of marketing budget and re-forecasting process - working to cost per acquisition and lifetime value models• Develop and coordinate promotional plan for marketing activity• Manage Aggregator performance, ensuring efficient delivery of sales

Working within the AA Digital team, responsible for core insurance products; Car, Home and Travel Insurance.• Deliver up to 70k new business sales• Ensure efficient delivery of both ATL and BTL campaigns• Work closely and manage relationship with third party design and media agencies• Own budgeting and monthly sales reforecast process for offline activity• Monitor and analyse performance, and report to senior management• Enhance campaign performance through testing and data analysis

Seconded into Senior Marketing Executive role in August 2012 which was subsequently made permanent after just four months in post.• Plan and manage Resolicitation direct mail campaign, the largest, most efficient DM campaign within the business• Day-to-day management of internal and external business partners• Analysis and evaluation of campaigns to ensure acquisition opportunities are optimised• Investigate new marketing opportunities to enhance AA travel brand

• Coordinate delivery of all travel insurance offline communications, both ATL and BTL •Chair monthly campaign meeting to review performance and agree upon strategy• Understand product detail and legal regulations to ensure clear communications• Ownership of directories channel; delivering 40% of all insurance calls

Successful in applying for role on AA marketing graduate scheme.• Produce, and ensure timely delivery of, offline acquisition material for breakdown cover• Manage relationship, and work closely with, creative agency to produce communications• Produce weekly performance report for senior management

• Handling inbound insurance service calls, whilst cross-selling range of other products