Stephen J. Spencer, Mba

Stephen J. Spencer, Mba Email and Phone Number

Financial Planning and Analysis | Corporate Insights | Business Strategy | Telecom & Media Industry Expert | Advertising ROI | Team Leader | B2B and B2C Sales and Marketing | Data Operations | C-level Communication @ Pavlov Media
Stephen J. Spencer, Mba's Location
Washington DC-Baltimore Area, United States, United States
Stephen J. Spencer, Mba's Contact Details
About Stephen J. Spencer, Mba

SUMMARYBusiness strategy leader with experience in Financial Planning & Analysis and B2B and B2C marketing, sales, advertising, and analytics. Subject-matter expert (SME) in Telecom, Media, and Video. Known for ability to drive tech / non-tech collaboration and influence clients and teams to achieve business objectives. Specialties/Capabilities: accounting, addressable advertising, Adobe Photoshop, advertising operations, audio/radio, B2B, B2C, budgets, business development, business models, broadcast, cable, camera operator, churn, competitive intelligence, Comscore audience data, content management, contract management, cross-platform, CTV, data visualization, dashboards, design, direct mail, direct response, e-commerce, editing, Excel, events, fiber-optic/hybrid/wireless networks, financial modeling, focus groups, forecasting, generative AI, Google Workspace, Google Analytics, go-to-market strategies, infrastructure, insights, Kantar, licensing agreements, livestreams/events/telepresence, marketing communications, marketing operations, MRC (monthly-recurring charge) revenue, OTT, out-of-home, newspapers, Nielsen ratings, panel management, PC/Mac, pivot tables, PowerPoint, pricing (advertising), presentations, process engineering, production, programmatic, proofreading, promotional materials, public speaking, reports, research design, retail, SaaS, sales, Salesforce (user), sports sponsorships, SQL query specification, subscriber retention, Tableau, telecommunications, television, trade groups, video production, VOD, unwired, user experience design, MDUs, (v)MVPDs, web-based/browser-based tools, yield management

Stephen J. Spencer, Mba's Current Company Details
Pavlov Media

Pavlov Media

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Financial Planning and Analysis | Corporate Insights | Business Strategy | Telecom & Media Industry Expert | Advertising ROI | Team Leader | B2B and B2C Sales and Marketing | Data Operations | C-level Communication
Stephen J. Spencer, Mba Work Experience Details
  • Pavlov Media
    Director Of Financial Planning And Analysis
    Pavlov Media Oct 2023 - Present
    Champaign, Illinois, Us
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  • Nielsen
    Market Research Account Manager - Regional/National
    Nielsen 2021 - 2023
    New York, Ny, Us
    • Analyzed large data sets to generate trends, variance analysis, and other business insights, showing value of the firm’s SaaS, consumer research, and data products, leading to ~$15M worth of renewals.• Trained a team of 50 on data infrastructure and IP-based content delivery, reducing user issues by ~20%.• Identified data management techniques for a team of 10, doubling CRM customer data update cadence.
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  • Greater Homewood Community Corp, The
    Senior Manager Of Finance; Finance Committee Board Member (Consultant)
    Greater Homewood Community Corp, The 2019 - 2023
    • Completed/corrected accounting entries and tax documentation to restore 150K+ in funding.
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  • Effectv
    Sr. Regional Account Executive (Ae Ii) - Advanced Platform Solutions
    Effectv 2019 - 2021
    New York, Ny, Us
    • Evaluated company-wide post-sales data by industry vertical to identify the pre-sale strategies generating the best ROI, growing IP-based revenue ~7% per year.• Analyzed available inventory to identify products that clients were not being pitched. Led to sales increases of ~25%.• Identified best practices across industries, prioritized by profitability, then educated staff to assure adoption.
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  • Sinclair Broadcast Group
    Corporate Finance Manager, Advanced Analytics
    Sinclair Broadcast Group 2016 - 2019
    Cockeysville, Maryland, Us
    • Designed inventory pricing tool, transforming best practices from local GMs into an internal firm-wide product.• Evaluated financial performance of joint venture vs. business plan to hold cross-functional team to timelines in original model, led contract review, business rules, and reprioritization.• Benchmarked—and held accountable—20 business units on investment returns, market share, and performance to revenue and expense budgets.• Managed a team reconciling monthly actual vs. forecasted results identifying and reporting performance outliers to executives immediately, then led use of these results to improve annual budget process.
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  • Sinclair Broadcast Group
    Corporate Sr. Finance Analyst, Business Development Team
    Sinclair Broadcast Group 2014 - 2016
    Cockeysville, Maryland, Us
    • Prepared highly technical business / investment models (up to $100M across multiple years) for presentation and decision-making by CEO, COO and CFO, leading to identification of new revenue streams.• Allocated inventory and led modification of legacy back-end software to handle both national and local processes, providing platform to set up group sales to grow from $1.5M to $20M per year in 2 years.• Used deep knowledge of bespoke consumer data to lead extraction, transformation, and loading (ETL) by database team (SQL, CognosBI), providing dashboard insights to 10X more people in the firm.
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  • Kutv 2News / Kmyu
    Local Research Director (Sinclair Stations)
    Kutv 2News / Kmyu 2012 - 2014
    Salt Lake City, Ut, Us
    • Pioneered a cross-media post-buy analysis process combining traditional and digital audience delivery (Facebook, Google Analytics) reducing company liabilities by over $100K.• Ensured station was an audience data leader: launched first Comscore-only station in the market, preparing 4X more press releases and internal custom data interface updates than in prior years.
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  • Comcast
    Regional Sales And Marketing Manager, Mountain Region (Ut/Az)
    Comcast 2010 - 2012
    Philadelphia, Pa, Us
    • Instituted quantitative tracking of subscribers, expenses, and ad ROI, raising attribution accuracy 10X.• Scrutinized sports sponsorships contracts and content agreements—including financial terms, rights, licensing—to ensure full utilization and ROI, each time landing prominent assets unique to the company.• Led teams of up to 18 members, including pioneering new in-person tactics to reach 50% more prospects.• Oversaw employee relations, including hiring, terminating, and navigating through layoffs/reorganizations.
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  • Comcast
    Marketing Communications And Operations Manager
    Comcast 2006 - 2010
    Philadelphia, Pa, Us
    • Accounted for details of $21MM/yr. Marketing budget, increased accrual reconciliation accuracy 9X.• Directed agency reviews and transitions, including evaluating cost structure, ROI, and market rates, which reduced creative costs and cut media buying costs by over 50 percent.• Managed ad product timelines, supervising production, proofreading, and iterating based on KPIs.• Applied market research & customer segment strategy, which led to subscriber and ad revenue growth.
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  • Comcast
    Manager/Executive Producer, Local Programming
    Comcast 2004 - 2006
    Philadelphia, Pa, Us
    • Developed specs, implemented, and trained web-based metadata tool, cutting costs by 50 percent.• Green-lit all local On-Demand content, leading to the largest library of local content in the company.
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  • Kued 7
    Internet Manager
    Kued 7 2001 - 2004
    Salt Lake City, Utah, Us
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  • Kuer 90.1
    Reporter/Webmaster
    Kuer 90.1 2000 - 2001
    Salt Lake City, Ut, Us
    • Specified & produced station's first audio stream; on-air host; stories for BBC, NPR national, Voice of America.• Covered the complexity of the state legislature's yearly $6B budget to then earn the Olympic security beat.
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  • Cnn
    Duty Producer, Moscow Bureau
    Cnn 1999 - 1999
    Atlanta, Us
    View

Stephen J. Spencer, Mba Skills

Marketing Advertising Digital Media Broadcast Television New Media Video Social Media Sales Management Social Media Marketing Advertising Sales Online Advertising Email Marketing Sponsorship E Commerce Content Management Digital Marketing Integrated Marketing Promotions Marketing Communications Editing Public Relations Broadcasting Event Planning Radio Marketing Strategy Contract Negotiation Competitive Intelligence Direct Marketing Online Marketing Sponsorship Marketing Direct Mail Russian Market Research Media Planning Strategic Partnerships Teamwork Audience Measurement

Stephen J. Spencer, Mba Education Details

  • Brigham Young University
    Brigham Young University
    Finance
  • University Of Utah
    University Of Utah
    Mass Communication
  • Parsons School Of Design - The New School
    Parsons School Of Design - The New School
    Data Visualization

Frequently Asked Questions about Stephen J. Spencer, Mba

What company does Stephen J. Spencer, Mba work for?

Stephen J. Spencer, Mba works for Pavlov Media

What is Stephen J. Spencer, Mba's role at the current company?

Stephen J. Spencer, Mba's current role is Financial Planning and Analysis | Corporate Insights | Business Strategy | Telecom & Media Industry Expert | Advertising ROI | Team Leader | B2B and B2C Sales and Marketing | Data Operations | C-level Communication.

What is Stephen J. Spencer, Mba's email address?

Stephen J. Spencer, Mba's email address is st****@****ail.com

What is Stephen J. Spencer, Mba's direct phone number?

Stephen J. Spencer, Mba's direct phone number is +181293*****

What schools did Stephen J. Spencer, Mba attend?

Stephen J. Spencer, Mba attended Brigham Young University, University Of Utah, Parsons School Of Design - The New School.

What are some of Stephen J. Spencer, Mba's interests?

Stephen J. Spencer, Mba has interest in Economic Empowerment, Politics, Gardening, Electronics, Home Improvement, Science And Technology, Travel, Arts And Culture.

What skills is Stephen J. Spencer, Mba known for?

Stephen J. Spencer, Mba has skills like Marketing, Advertising, Digital Media, Broadcast, Television, New Media, Video, Social Media, Sales, Management, Social Media Marketing, Advertising Sales.

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