Stephen J. Spencer, Mba Email & Phone Number

Champaign, Illinois, Us

New York, Ny, Us

• Analyzed large data sets to generate trends, variance analysis, and other business insights, showing value of the firm’s SaaS, consumer research, and data products, leading to ~$15M worth of renewals.• Trained a team of 50 on data infrastructure and IP-based content delivery, reducing user issues by ~20%.• Identified data management techniques for a team of 10, doubling CRM customer data update cadence.

• Completed/corrected accounting entries and tax documentation to restore 150K+ in funding.

New York, Ny, Us

• Evaluated company-wide post-sales data by industry vertical to identify the pre-sale strategies generating the best ROI, growing IP-based revenue ~7% per year.• Analyzed available inventory to identify products that clients were not being pitched. Led to sales increases of ~25%.• Identified best practices across industries, prioritized by profitability, then educated staff to assure adoption.

Cockeysville, Maryland, Us

• Designed inventory pricing tool, transforming best practices from local GMs into an internal firm-wide product.• Evaluated financial performance of joint venture vs. business plan to hold cross-functional team to timelines in original model, led contract review, business rules, and reprioritization.• Benchmarked—and held accountable—20 business units on investment returns, market share, and performance to revenue and expense budgets.• Managed a team reconciling monthly actual vs. forecasted results identifying and reporting performance outliers to executives immediately, then led use of these results to improve annual budget process.

Cockeysville, Maryland, Us

• Prepared highly technical business / investment models (up to $100M across multiple years) for presentation and decision-making by CEO, COO and CFO, leading to identification of new revenue streams.• Allocated inventory and led modification of legacy back-end software to handle both national and local processes, providing platform to set up group sales to grow from $1.5M to $20M per year in 2 years.• Used deep knowledge of bespoke consumer data to lead extraction, transformation, and loading (ETL) by database team (SQL, CognosBI), providing dashboard insights to 10X more people in the firm.

Salt Lake City, Ut, Us

• Pioneered a cross-media post-buy analysis process combining traditional and digital audience delivery (Facebook, Google Analytics) reducing company liabilities by over $100K.• Ensured station was an audience data leader: launched first Comscore-only station in the market, preparing 4X more press releases and internal custom data interface updates than in prior years.

Philadelphia, Pa, Us

• Instituted quantitative tracking of subscribers, expenses, and ad ROI, raising attribution accuracy 10X.• Scrutinized sports sponsorships contracts and content agreements—including financial terms, rights, licensing—to ensure full utilization and ROI, each time landing prominent assets unique to the company.• Led teams of up to 18 members, including pioneering new in-person tactics to reach 50% more prospects.• Oversaw employee relations, including hiring, terminating, and navigating through layoffs/reorganizations.

Philadelphia, Pa, Us

• Accounted for details of $21MM/yr. Marketing budget, increased accrual reconciliation accuracy 9X.• Directed agency reviews and transitions, including evaluating cost structure, ROI, and market rates, which reduced creative costs and cut media buying costs by over 50 percent.• Managed ad product timelines, supervising production, proofreading, and iterating based on KPIs.• Applied market research & customer segment strategy, which led to subscriber and ad revenue growth.

Philadelphia, Pa, Us

• Developed specs, implemented, and trained web-based metadata tool, cutting costs by 50 percent.• Green-lit all local On-Demand content, leading to the largest library of local content in the company.

Salt Lake City, Utah, Us

Salt Lake City, Ut, Us

• Specified & produced station's first audio stream; on-air host; stories for BBC, NPR national, Voice of America.• Covered the complexity of the state legislature's yearly $6B budget to then earn the Olympic security beat.

Atlanta, Us

Mba, Marketing, Finance

Bs, Mass Communication

Certificate, Data Visualization