Steve Kalter is an experienced and dedicated marketing research professional with over 25 years in the field. He has broad-based expertise conducting quantitative and qualitative research for myriad clients, particularly in the CPG, retail, manufacturing, and advertising arenas. Mr. Kalter has taught marketing research at the graduate level, and has been a guest speaker at various industry conferences. His company, Acumen Marketing Research, Inc., uses a unique, artistic approach to reporting and data visualization that enables clients to "See the Big Picture" rapidly. Acumen's research generates astute observations, meaningful analyses, and truly actionable recommendations. Acumen takes advantage of the best current practices, stay on top of trends, and utilize the best technologies while retaining time-tested methods. The care and dedication in Acumen's work is simply unmatched in the industry. And Acumen continually raises its own bar by re-thinking and re-setting the highest standards for the analysis and reporting of data. Acumen strives not just to work well with clients, but to partner with them, taking enormous pride in delivering the best research and analysis available. Regardless of the project, the goals are always to exceed expectations, deliver ahead of deadlines, and to remain at or below our clients' budget.Specialties: Data Visualization; Text Analytics; Concept Testing; New Product/Service and Packaging Research; Brand Equity Tracking; Brand Persona Imaging; Customer and Employee Satisfaction; Awareness and Usage studies; Online Panel Survey Research; Multivariate Analyses; Creative Focus Group Design & Moderation using Projective Techniques, and much more.