Steve Kellman Email & Phone Number

Traverse City, Mi, Us

Traverse City, Michigan

I coordinate, organize and update content for the public websites of NMC, WNMC 90.7 Community Radio and the Dennos Museum Center; train staff on maintaining site sections via the Cascade Server content management system (CMS); perform accessibility improvements and search engine optimization; work on search and email marketing campaigns; and help coordinate content with NMC's social media channels on Facebook, Instagram, LinkedIn, Twitter and YouTube.In 2015, I initiated and managed major redesigns of the NMC and WNMC websites, updating their visual design and moving them to a responsive design framework to display better on smartphones, tablets and desktop computers and better reflect the NMC brand. I oversaw a similar redesign of the Dennos website in 2016.

Traverse City, Michigan

Taught college credit courses on website development and social media, and extended education courses on HTML and the Adobe InDesign page layout program

Worked with NMC Training Services (now part of the Michigan Manufacturing Technology Center) to develop custom training solutions and conduct on-site training sessions for local businesses. Taught Adobe Acrobat and electronic form creation to county government staff, Adobe InDesign and page layout to the local marketing department of a global manufacturer, and basic, intermediate and expert Microsoft Excel courses to the local subsidiary of an international food production company

Traverse City, Michigan

Design and build dynamic websites and perform keyword research and search engine optimization for the firm’s clients

Traverse City, Michigan

Reported on and wrote about the global fresh water crisis for this affiliate of the Pacific Institute. For a complete list of my stories, visit circleofblue.org/author/steve/

Traverse City, Michigan

Developed content and code for Munson website sections including Occupational Health & Medicine, Spine and Nerve Pain Treatment Center and Vascular Services

Traverse City, Michigan

Wrote, reviewed copy and developed printed and Web-based documentation for the firm’s many graphic design, print media, signage and new media projects, while developing its marketing materials and website content and promoting the business nationwide through press releases and articles in design and client-focused publications. Managed the firm's search engine marketing and search engine optimization efforts, drawing increasing amounts of both free and paid targeted traffic to the site and prompting a steady stream of contacts from potential clients, and built websites and interactive media projects for new media clients

Traverse City, Michigan

Wrote stories for a special insert into Physicians Practice magazine as well as local stories on a multidisciplinary health program for recovering heart attack patients, an outreach program for expectant mothers, a Hospitality House fundraising drive and other health-related topics

Traverse City, Michigan

Built and optimized websites for this local web development and hosting firm before it was purchased by Charter Communications

Traverse City, Michigan

Edited stories, wrote headlines, selected and assigned wire stories and photos to pages, designed and laid out pages including front and feature covers, checked page proofs for accuracy, and updated the newspaper's website daily with stories and photos

Traverse City, Michigan

Covered oil and gas development, Native American affairs and tribal gaming, growth and urban sprawl, and county and township government, while writing news and feature stories for this award-winning daily regional newspaper.

Northville, Michigan

Covered city government and the city police beat, while writing news and feature stories, and occasional opinion columns and editorials