Responsible for the development and implementation of a full funnel, multi-channel, brand and direct response marketing strategy, across 2 x locales and 5 x divisions of the organisation, meeting acquisition / conversion and retention targets, in line with wider business objectives.Full P&L responsibility for a multimillion annual group marketing budget, supporting an annual £100M+ turnover and EBITDA / PBT targets.Leading and mentoring a high-performing in-house marketing team of 25+ colleagues, supported by multiple external agencies.Responsible for a vast marketing mix across all stages of the marketing funnel, including but not limited to PPC/PLA, SEO, Affiliates, Partnerships, Meta, TikTok, YouTube, Radio, Linear TV, Connected TV, BVOD, Sports Boards, Programmatic, Research / UX / Experimentation, Email, Push, Referral Schemes + more.Responsible for the visual merchandising, product merchandising and personalisation of 2 x domains.Responsibility for delivering measurable results across various attribution models in DDA, MTA, econometrics modelling and through standardised metrics in first click, last click, ROAS, in channel / blended COS and COCA.From inception, successfully launched the musicMagpie SMARTDrop product across 290 Asda locations nationwide, generating over £15M in value paid out to the consumer.

New market analysis - Discovering and collating information in order to build a new client database for future business activity, creating the foundations of future business opportunities for Exova's general engineering function.

Customer service, vehicle safety check/ valeting and transportation of vehicles between branches within the South-West.

Product selection, price negotiation, point of contact for new-to-market products, customer service, visual merchandising, interpretation of sales forecasts, stock control and budgeting.