Manage account team working with clients to achieve marketing objectives in multiple channels including global Duty-Free and North American Convenience/Mass/Grocery retail. PriceWeber is a digital-forward, full-service marketing and advertising agency combining research, strategy, intelligence, and imagination to produce powerful results for our clients.• Brand strategy/branding, Research and Analysis, Traditional and New Media Placement, Sales Promotion, Interactive/Social Media… Show more Manage account team working with clients to achieve marketing objectives in multiple channels including global Duty-Free and North American Convenience/Mass/Grocery retail. PriceWeber is a digital-forward, full-service marketing and advertising agency combining research, strategy, intelligence, and imagination to produce powerful results for our clients.• Brand strategy/branding, Research and Analysis, Traditional and New Media Placement, Sales Promotion, Interactive/Social Media Development, CRM/Loyalty/Direct Campaigns, Photography, Public Relations, Experiential Marketing• Employee Engagement Committee, Agency Social Media Committee, Agency Green Committee Show less

Manage account team working with clients to achieve marketing objectives in multiple channels including global Duty-Free and North American Convenience/Mass/Grocery retail. PriceWeber is a marketing and advertising agency that, for 50 years, has helped grow some of the world’s most ambitious and prestigious brands. Through our insights-driven process, we partner with our clients to uncover, define and express the most powerful ways to engage an audience. And, in turn, create long-term… Show more Manage account team working with clients to achieve marketing objectives in multiple channels including global Duty-Free and North American Convenience/Mass/Grocery retail. PriceWeber is a marketing and advertising agency that, for 50 years, has helped grow some of the world’s most ambitious and prestigious brands. Through our insights-driven process, we partner with our clients to uncover, define and express the most powerful ways to engage an audience. And, in turn, create long-term, profitable relationships.• Brand strategy/branding, Research and Analysis, Traditional and New Media Placement, Sales Promotion, Interactive/Social Media Development, CRM/Loyalty/Direct Campaigns, Photography, Public Relations, Experiential Marketing• Employee Engagement Committee, Agency Social Media Committee, Agency Green Committee Show less

Account service for team handling trade and consumer-facing marketing plans for multiple clients ranging from medium-size operations to Fortune 500 global operations. (Agency clients include The Hershey Company, Brown-Forman, RJ Reynolds, Cummins, Meritor, Valvoline)

Research, plan and coordinate team implementation of social media goals and interaction for statewide business news operation. Coordinate company's search engine optimization efforts.

Developed and implemented sales schedules with clients in regional business-to business magazines and websites, including The Lane Report and BG magazine for young professionals in Louisville. Exceeded sales goals by 200 percent, mostly with new business from inactive accounts.• Clients included municipalities, university systems, manufacturers, financial services, healthcare operations, regional law firms, etc.

Worked with newsroom staff to achieve industry standards and improve efficiency via goal-setting, education and technical assistance. This involved a mixture of research, group presentations, one-on-training, and production of educational materials.

The News and Tribune has served Southern Indiana, for more than 150 years as a source of regional news. The award-winning staff of the daily newspaper covers the most news and sports of any media sources in the region.• 2007, 2009: Newspaper of the Year Sweepstakes winner for Hoosier State Press Association

Southern Indiana Business Source is a high-quality magazine I developed to create a valuable incremental revenue stream from an untapped niche audience in the regional marketplace. It is devoted to providing business-to-business marketing opportunities with well-produced content showcasing the successes in a region that was ignored by other media.

Floyd County Current is a niche product of The Tribune — a lifestyle magazine featuring the best of this unique Southern Indiana community across the Ohio River from Louisville.

Oversaw community relations, editorial expenses, content planning and staffing at two newsrooms of daily community newspapers. What had been inferior products in an extremely competitive metropolitan market have become respected watchdogs for our communities with higher productivity, quality and improved customer service.

Revitalized content and found efficiencies among several properties (40,000 copies daily in Niagara Falls, Lockport, North Tonawanda and Medina) in Western New York while boosting community relations. During my time there, we were able to improve the content and presentation content highlighted by the Niagara Gazette being named the Associated Press “Newspaper of the Year” in its class.

As the Assistant Managing Editor, I helped lead a respected newsroom staff of 28 full-time employees. I organized all news coverage and project planning for 12 reporters and editors as well as copy edit. I also managed pagination and design staff, completed salary reviews and coordinated new hires. WORK OF NOTE: Producing three comprehensive (48-page) series on the issues facing community, the state of youth in our region and an in-depth look at city neighborhoods using extensive interviews… Show more As the Assistant Managing Editor, I helped lead a respected newsroom staff of 28 full-time employees. I organized all news coverage and project planning for 12 reporters and editors as well as copy edit. I also managed pagination and design staff, completed salary reviews and coordinated new hires. WORK OF NOTE: Producing three comprehensive (48-page) series on the issues facing community, the state of youth in our region and an in-depth look at city neighborhoods using extensive interviews and Census data. Show less

Organized staff by planning, editing and designing seven full-color section fronts per week and multiple inside pages each day for this 90,000 circulation daily that was located in a hotbed for Fortune 500 companies, including GE, Xerox, United Technologies and many more. This allowed me an opportunity to focus on Corporate America and its role in the community and work force.

Served as a newsroom content leader by directly supervising, conducting evaluations and salary reviews of features staff. I coordinated and co-managed a complete redesign of the daily newspaper (including 130-year-old masthead) which had a circulation of 44,000 on weekdays and 54,000 on Sundays. I also was heavily involved in the marketing campaign and authored the 50-page design style manual to maintain consistency and organization. WORK OF NOTE: I developed a Youth Advisory Board to gain… Show more Served as a newsroom content leader by directly supervising, conducting evaluations and salary reviews of features staff. I coordinated and co-managed a complete redesign of the daily newspaper (including 130-year-old masthead) which had a circulation of 44,000 on weekdays and 54,000 on Sundays. I also was heavily involved in the marketing campaign and authored the 50-page design style manual to maintain consistency and organization. WORK OF NOTE: I developed a Youth Advisory Board to gain input and involve younger readers in the planning and reviews of company products as part of my volunteer role with the newspaper’s Reader Advisory Board. I also created and co-managed several special projects including a 30-page profile of area law-enforcement, a monthly section on the history of the region and a reprint of a series on a local Ku Klux Klan leader. Show less