If you feel you're not getting the type of results from your pay-per-click / paid social campaigns you deserve, get in touch: steve@granularmarketing.comhttps://meetings.hubspot.com/stevekroll/intro

Recruited directly by our Founder, Jordon Meyer, to quit my startup and build a best-in-class PPC agency. We did that ahead of schedule. I built our sales, partnership, hiring and marketing practice from scratch to profitably scale agency from a boutique specialist agency into a powerhouse leader in the performance marketing space.In my time as VP, I helped us land major accounts, built strategic partnerships (agencies and ad platforms), secured key personnel and grew our brand.

// Customer Reviews //"This team truly understands everything there is to know about SEO and has provided incredible value for our team." - VP, Digital & Ecommerce"Tony and Tyler at Momentic are the best SEO agency I've worked with." - Director of Content Strategy"We’ve worked with a lot of companies, and Momentic is far and away the best." - Co-Founder// Results //• Momentic helped their software client increase general users by 78%, increase new users by 79%, and increase sessions by 70% in just six months.• Within three months of working with Momentic, there has been an improved new URL index rate by 100% and total non-branded clicks by a massive 349%. • Thanks to Momentic, the client saw over 50% year-over-year growth in organic search traffic within nine months.==For a free audit, visit https://momenticmarketing.com/free-seo-audit

Milwaukee's digital marketing club. https://www.mkedmc.org/

I worked behind the scenes with the board to get the organization launched and running with a full head of steam.- Sourced attorney to facilitate legal entity setup- Negotiated with event space to host monthly events- Sourced beverage sponsor- Sourced food sponsor- Develop press kit and promote organization: result was features in BizJournal and Journal Sentinel

Co-Founded a company that developed a B2B SaaS product. Built from ideation to launch with paying monthly subscribers.Dibbr allowed users to discover relevant individuals working at the organizations they want to get in touch with and provides the most current, verified business email addresses for each person.

Digital marketing and business strategy consulting for a select group of companies.

I worked side by side with Joe Kirgues, Troy Vosseller, Abby Kursel (Taubner) to source startups for our Summer 2014 class. Ran and facilitated the OnRamp event at Lambeau Field. Support Assurant Health's accelerator portfolio with digital marketing. I also worked directly with founders in gener8tor's portfolio, such as Men's Style Lab and Stock Mfg. Co to provide digital marketing support.

Rocket Clicks, a BizLab company, is a leading paid search and SEO service agency based in Menomonee Falls, Wisconsin. In 2013, our agency managed over $10mm+ in advertising spend. We help businesses scale, profitably acquire customers and solve revenue growth problems through our strategy, technology, data, execution and expertise.After an M&A process that loomed over the business in 2012, I had to cast a new vision for business, grow revenues, cut expenses, all without adding resources. Our team succeeded beyond expectations of shareholders and staff. I was ultimately responsible for ensuring WOW customer service, setting company vision, managing that vision, and improving company reputation in marketplace.-Highlights-✔ Architected financial turnaround in Q1 ’13 through staff restructure, aggressive cross selling strategy and big outbound sales push turning business cash flow positive ✔ Provided roadmap for growth and scale through mentorship, process creation and delegation of business responsibilities✔ Initiated communication strategy wherein key financial numbers and metrics were shared with staff each Friday in a fully transparent manner to show health of company vs. just telling ✔ Starting in February '13, each following month set a new record for gross revenue, profit margins and EBITDA, allowing for reinvestment in culture, hiring and contribution to parent company✔ Reported to Owner, member of BizLab Exec Team (peers: CFO, CMO, DoO, HR Director, EVP) ✔ Roles that reported to me: Director of PPC Advertising, Director of SEO, Director of User Experience (UX)

I was focused on making sure the trains ran on time. Immersed in the company’s financials and logistics. Made sure promises that were made to customers were kept. Found efficiencies in internal processes. Negotiated better deals with vendors, while amicably separating from others. -Highlights-✔ Final decision maker, ultimately accountable on all matters concerning sales, personnel, finance and client relationships✔ Advocate for clients, ensuring quality of service and results that were discussed in sales process are being met by agency team ✔ 1-on-1 monthly coaching and mentoring of direct reports, making clear my expectations of them in their roles and providing detailed feedback on their performance✔ Led 35 person team comprised of knowledge workers through M&A process: calm presence in storm, developed communication strategy, instrumental in negotiations ✔ Diversified revenue channels so that SEO revenues made up 50% of business versus 25% when entering role; reputation in marketplace became more than PPC ✔ Reimagined team structure to allow for scale, growth and optimal management; result was better client service, overhauled internship program, maniacal focus on process documentation, successfully instituted project management tool that received broad adoption, improved job satisfaction and improved margins ✔ Reported to President, part of BizLab Exec Team (peers: CFO, CMO, DoO, HR Director, EVP) ✔ Roles that reported to me: Executive Assistant, Director of PPC Advertising, Director of SEO, Director of User Experience (UX), Director of Sustainable E-Commerce, Head of Business Development, Lead Graphic Designer, SEO Manager, CRO Manager, Knowledge Manager, Taxonomist & Link Maven, E-Commerce Manager

The company President created a new service department and tapped the SEO Director to lead this initiative. I was tasked with transitioning that individual into their new role, stepped into the SEO Director role to lead the department, and managed a four person team consisting of a senior manager (who ultimately became the SEO Director) and three high performing SEO analysts. -Highlights-✔ Successfully moved into role, brought stability and calm into department and instilled sense of faith that members of this department didn’t have jobs at risk ✔ Overhauled weekly SEO reports that were sent to customers to be more intuitive, focused on value added versus rote tasks performed resulting in mentality shift that pleased staff and customers ✔ Identified high potential individual, nurtured them and moved them into role of SEO Director in alignment with client’s needs, team’s needs and long-term company vision ✔ Reported to President ✔ Roles that reported to me: Content Manager, Organic Search Analyst, Link Publicity Specialist, Graphic Designer

Only designated sales role within organization; responsible for growing the agency's revenues through outbound sales, pricing strategy, partnership development, marketing strategy.-Highlights-✔ With permission of company owner, the COO (my boss) and staff, led a revolution in pricing, increasing pricing by 900% to reflect value of our service in marketplace; result was higher-value customer, moving client to employee ratio from 15:1 to 3:1, perhaps more important greater job satisfaction for staff who were able to spend more time with each customer focused on strategy vs tasks✔ Cold-called SamAsh.com, an Internet Retailer 500 customer, devised SEO strategy in the 11th hour focused on resource guide development, negotiated agency's most valuable contract in history which was eventually signed by Richard Ash, company CEO; largest previous SEO customer for Rocket Clicks was 400% smaller in terms of revenue✔ Rocket Clicks SEO team achieved wild success with SamAsh, resulting in their agreement in well-publicized case study showcasing 15% increase in traffic, 30% increase in sales: http://www.adgooroo.com/news/rocket-clicks-adgooroo-increase-sam-ashs-natural-search-traffic-and-sales/ ✔ Received 2010 Team Member of the Year award due to sales success, team-centric attitude, leading by example✔ Reported to COO/Partner, member of Rocket Clicks Management Team ✔ Roles that reported to me: Graphic Designer, Layout Assistant

Split time 50/50: performing SEO work for three clients, owning an outbound sales initiative instrumental to growing agency's revenues.-Highlights-✔ Took ownership in sales initiative called “The Surge” consisting of identifying verticals, picking leading companies in space and sending hand-written, data-heavy reports to decision makers at those companies to generate sales; under my guidance, process became streamlined shrinking turnaround time to 7 days from 30 days prior to moving into role✔ Shadowed Director of Sales and documented steps in sales process, from initial conversation to closed sale and created intuitive, easy-to-understand documents to make scaling sales simpler✔ Involved in pitching high-value customer, closing the deal, personally working with them, and executing an SEO strategy leading to high praise✔ Reported to SEO Director

Provided support to two paid search analysts, pulling AdWords reports, identifying opportunities-Highlights-✔ Supported analysts by pulling reports from PPC accounts on Google, Yahoo! and Bing, such as creating search query reports, placement reports, researching and creating keyword lists, analyzing keywords, writing and testing ad copy, bid management, optimization, account/campaign strategy, campaign restructure, campaign and keyword expansion, and research✔ Reported to Paid Search Manager

With blessing of my supervisor and Rocket Clicks’ owner, I started up a house painting company, along with another colleague, in my spare time outside of work hours. I brought SEO expertise to the relationship and service-business expertise to the table.-Highlights-✔ Worked closely with business partner to build a full-fledged painting service business from the idea stage through incorporation, launch, growth, maintenance and it still exists today, supporting my business partner’s brother providing a full-time job for him ✔ Architected SEO and content strategy, provided step-by-step guide for execution, delegated tasks to business partner that resulted in #1 Google rankings for keywords such as: Milwaukee painters, house painters Milwaukee, Menomonee falls painters, Germantown painters, elm grove painters, etc. ✔ 10 months after SEO strategy implemented, 90%+ of leads generated for business coming from SEO result in thousands of dollars in booked jobs each month

In between stations in life, I worked for a temp agency and was assigned to work with Transwestern's property management group. It was my job to keep the Park Place West Tower looking great for our tenants and their guests. Repainting the engine room, changing lights in office suites, re-striping parking stall lines, trimming trees. These were just some of the projects I handled. This job has arguably taught me more than any other about the importance of attention to detail, taking an artisan's approach to "mundane" tasks and the value of a strong customer service mentality.I loved the team I had the chance to work with and the two senior engineers who mentored me in particular. One of the guys took me under his wing, Mr. Miyagi style. An amazing experience I'm grateful for.

Co-owner of cleaning business started by father. Grew a rag-tag family operation into one of Milwaukee’s most respected and successful carpet cleaning businesses.-Highlights-✔ Worked side-by-side with father to develop marketing strategy, streamline operations, improve customer service, perform service work✔ Reported to Owner ✔ Roles that reported to me: Carpet Cleaning Technician, Administrative Assistant, Scheduler

Spent summers of 2006 and 2007 in assembly in “Order Consolidations” department. May ’08 to Oct ’08 interned in marketing department of Motors & Generators division.-Highlights-✔ Succeeded in role and earned respect of peers setting a pace for finishing orders that inspired colleagues to step up their game ✔ Spent summer of 2008 spearheading project finding updated contact info for every ABB customer in North America who ordered a specific line of products and gathered into an intuitive excel sheet to be used by sales staff for aftermarket sales initiative ✔ Reported to Sales Manager