Reporting to the Asia Pacific Marketing Operations Director, responsible for the development of the Asia Pacific marketing plan across all customer segments ensuring that all planning milestones were achieved on time. The Asia Pacific region generated $15b of revenue. The planning process encompassed managing the APJ wide marketing investment and budget, CRM infrastructure, business insights and business management systems. Optimising return on investment and demand generation to deliver best practice marketing pipeline, campaign effectiveness and marketing efficiency.Key areas of role: • Project managed the regional planning process ensuring that all key milestones were achieved on time.• Coordinated and provided input into executive reviews for the Asia Pac Marketing VP to global CMO.• Provided business intelligence for the region including Dell’s relevant share position across key product groups.• Led various projects including the standardisation of Marketing metrics for use across the Asia Pac region.

Reporting to the ANZ Marketing Director, responsible for the end to end development of the ANZ marketing plan across all customer segments ensuring that all planning milestones were achieved on time. Key areas of role: • Coordinated/provided input into executive reviews with the Marketing leadership team to regional stakeholders.• Ensured a strong business management system was in place to track weekly Marketing performance.• Developed a bottoms up product plan each quarter (Units, Revenue & Margin) to assess variance to forecast and formulate risk mitigation strategies.• Provided business intelligence for the ANZ region including Dell’s relevant share position across key product groups.• Provided business analysis and marketing insights/recommendations to support leadership decision making.

Partnering with Sales and Marketing team, I was the Finance lead for the ANZ Consumer Division managing four people, ensuring tight controls and management reporting were in place. Key areas of role:• Partnered with the GM & marketing team to ensure the ANZ division was one of the most profitable in Asia Pac.• Put strong controls in place and led the Consumer team to a number of successful audits.• Prepared and presented and quarterly financials to the General Manager.• Instrumental in Dell successfully expanding into retail stores in ANZ.• Volunteered time to present numerous financial acumen workshops to non-finance Dell personnel.

Working within the Airports Logistics division and supporting the project director, I was the Commercial Manager for a $65m Sydney Airport Security project managing one financial analyst. Key areas of role:• Provided key support to the project team regarding all financial and commercial issues.• Identified key project risks and developed mitigation strategies.• Prepared and presented the monthly reporting pack to the regional finance team.• Managed contract negotiations with sub-contractors and the customer (Sydney Airport) change requests.• Oversaw project related Accounts Payables and Receivables and optimised procurement strategy.

Financial lead for two of the largest clients in Australia (Revenue >$60m PA) and managed two direct reports.Key areas of role: • Provided key support to the project teams regarding all financial and commercial issues.• Ensured tight controls to ensure US GAAP compliance and achieved 100% pass rate for external audits.• Key member of the project team to implement new ERP system (SAP)• Submitted quarterly forecasts to Asia Pacific Finance leadership.• Ensured that month-end, quarterly and year-end procedures were effectively carried out within deadlines.• Provided business case analysis on new scope of work and change request for existing contracts.