Tasked with establishing and driving Mastercard's payment facilitator engagement globally, through partnering with regional teams to identify key markets and banking/FinTech customers, developing crucial sales materials, and uncovering the strongest potential merchant location opportunities.

Assisted with the development of dynamic marketing materials and sales strategies. Includes business review, innovation plans, and overall strategy for brand, market and product segments.Managed external agencies and internal stakeholders to drive development and execution of promotions, trade programs, and selling materials such as catalogs, promotional flyers, and web content.Maintained field sales personnel and provided support by creating and customizing digital/traditional trade sales and marketing materials. Established and grew Amazon/E-Commerce presence and sales for division, as well as leading website redesign.Worked cross-functionally with Market Research, R&D, Finance, and Procurement to drive efficiency and identify crucial opportunities to add incremental dollar and case volume.Participated in industry trade show planning and organization. Assisted with the preparation of customer presentations and trade show presentations.Continuously monitored the performance of assigned brands and products using sales reports and research data. Conducted research to ensure current knowledge of the competitive environment via outside sources.

Developed and executed commercial strategies for multiple project launches, generating over $76MM revenue.Project management of crucial innovation products across brands such as Johnnie Walker, Captain Morgan, Crown Royal, Tanqueray, Bulleit Bourbon, Baileys Irish Cream, Cîroc Vodka, and other critical brands.Works cross-functionally with key marketing teams, point-of-sale, commercial planning, external agencies, R&D and crucial supply stakeholders to meet aggressive commercial timelines, and deliver on sales goals for each project.Responsible for building innovative commercial sales strategies, communicating with the field to drive optimum market execution, and solving timeline/supply issues and constraints.

Created, maintained and analyzed multiple critical recurring and ad hoc sales and financial reports across the North American organization, serving an executive audience.Reports ranged in scale from state-level to nation-wide, and analysis included deriving actionable insights and direction for sales teams.Created entirely new product sales and revenue dashboards, custom made for emerging sales/marketing initiatives.

This role included creating ongoing and ad-hoc reports to measure performance and provide strategic recommendations to generate new marketing initiatives for clients. These projects involved big data and database management, implementing resources such as Tableau Business Intelligence, and other reporting tools, to create uniquely customized reporting interfaces to manipulate and segment data sets for large-scale clients. This role also included working closely with clients to monitor their digital marketing efforts; mainly PPC campaigns, email advertisements, social media strategies, and data analytics. In this position, I had extensive training using tools such as SQL, Google AdWords, Google Analytics, BingAds, and various social media and analytics platforms. In this position, I worked with clients ranging from Fortune 500 CPG clients, to nationwide cable providers and nearly one hundred others, to optimize their digital marketing efforts, and provide the highest return on investment.