Steve Liu Email & Phone Number

Shanghai, China

Shanghai, China

Shanghai, China

MagicFew provides strategy consulting, hand-crafted content, PR services, and business development outreach for global and china-based blockchain projects.Key Accounts:Animoca Brands( Revv, Gamee, Prosper, Amasa)Epik PrimeRobonomicsRubic Finance Unicly Formation FinanceHighstreetMatrixswap

Shnaghai

https://nestprotocol.org/

Shanghai City, China

Development -signing up strategic partnership with one of the top Primary School in the Liaoning Province, establishing the first O2O in school experience of it's kind for both Protostar Edu as well as the public school. -collaborations with local dance studios,Ballet Studios on joint programs for students of varies age. -development of a 14day long travel-study program and achieving maximum profit margin in working with local travel agencies. Marketing-responsible for… Show more Development -signing up strategic partnership with one of the top Primary School in the Liaoning Province, establishing the first O2O in school experience of it's kind for both Protostar Edu as well as the public school. -collaborations with local dance studios,Ballet Studios on joint programs for students of varies age. -development of a 14day long travel-study program and achieving maximum profit margin in working with local travel agencies. Marketing-responsible for overseas social media(FB, IG, Youtube) presence and consistent content output. Resulting in 5 million impressions made and 5000 followers in a spam of 6 month while maintaining minimum CPL.-acquiring over 8000 potential customer leads through FB Advertising, providing HK sales team with solid leads for conversion. Classroom Management(A one of a kind department in Protostar where experienced Chinese English Teachers acts as the liaison between in-class foreign teachers and the Chinese students) - Classroom Management accounts for 80% of the monthly revenue in the PRC region through referral and renewals. - Establishing the fundamentals of the department and systemizing the work flow through the implementation of in-depth training and S.O.Ps. -Achieving 70% renewal rate for existing customers through service and enriched customer experience.Curriculum Development-Working with Head of Curriculum and leading a team of 3 class tutors on completing the RITA curriculum( best selling curriculum) with 270 curricular units in a spam of 2 month. Show less

Beijing City, China

Worked alongside the VP from New World Group Investment team, leading finance, legal and HR heads in completing M&A of targeted arts education company.Development of overall company structure with multiple B.Us and revenue streams Completed 10 year financial forecast with total investment of 12.5 M while maintaining IRR above 10% with 6.19 Payback Period.Led the R&D team in restructuring and revamping of existing curricular units.External outreach to Harvard Project Zero and… Show more Worked alongside the VP from New World Group Investment team, leading finance, legal and HR heads in completing M&A of targeted arts education company.Development of overall company structure with multiple B.Us and revenue streams Completed 10 year financial forecast with total investment of 12.5 M while maintaining IRR above 10% with 6.19 Payback Period.Led the R&D team in restructuring and revamping of existing curricular units.External outreach to Harvard Project Zero and signed senior research manager as over all education consultant.Planed and executed 10+ museum education related workshop & events in Shenyang K11, resulting in 200+ solid leads for retail store Leading the R&D team in planing and execution of a two month long summer STEAM education camp and exhibition in Beijing Show less

Shanghai City, China

Design and implement integrative O2O campaign strategy with cross-branding event series covering categories such as sports, arts, and F&B with credible partners such as Nike Young Athlete, Laliga, UCCA, YOMO and MacDonalds

Shanghai City, China

Leading the member marketing team in compiling the annual member marketing offline event series through big data analysis based on customers' preferences and market demand. Planning and execution of integrated online and offline events based on current member data base and leveraging market trends, resulting in high customer involvement, spread of user generated contents and ultimately increasing referral rate of existing members.

Shanghai City, China

VANVORY, an integrated platform where modern furniture design meets art. Vanvory explores deep in the esthetics of living space through experiencing the convergence of art and technology with the aim to promote aesthetics in the dissemination of contemporary art.Setting up fundamental team and operation structure, responsible for hiring and leading 4 individuals for the newly renovated art/event space by the rockbound areaSuccessfully re-launched the brand with an opening exhibition… Show more VANVORY, an integrated platform where modern furniture design meets art. Vanvory explores deep in the esthetics of living space through experiencing the convergence of art and technology with the aim to promote aesthetics in the dissemination of contemporary art.Setting up fundamental team and operation structure, responsible for hiring and leading 4 individuals for the newly renovated art/event space by the rockbound areaSuccessfully re-launched the brand with an opening exhibition " Point of Vergence", resulting in positive feedbacks and recongnition from government officials, renown artists, art critics and KOL in varies related industriesWorking closely and building relationships with artists and art critics to keep up to date with trends and identify projects that will attract visitors and buyersAssisting the founder in budget control and working closely with financial department to keep track of all on going contracts with varies vendors Establishing and managing relationships with events companies and varies brandsImplementing marketing strategies and coordinating promotional events in order to build brand recognition Show less

Beijing City, China

Featured in Harvard Business School case studies, The Ullens Center for Contemporary Art (UCCA) is a one of a kind comprehensive, not-for-profit art center serving a global Beijing public. Located at the heart of the 798 Art District, it was founded by collectors Guy and Myriam Ullens and opened in November 2007. Through a wide array of exhibitions and programs, UCCA promotes the development of the local artistic environment, fosters international exchange, and showcases the latest in art… Show more Featured in Harvard Business School case studies, The Ullens Center for Contemporary Art (UCCA) is a one of a kind comprehensive, not-for-profit art center serving a global Beijing public. Located at the heart of the 798 Art District, it was founded by collectors Guy and Myriam Ullens and opened in November 2007. Through a wide array of exhibitions and programs, UCCA promotes the development of the local artistic environment, fosters international exchange, and showcases the latest in art, design, and other fields. UCCA’s cultural and educational programs bring the public into close contact with cutting-edge thought in art and the humanities, advancing the public cultural sensibility and bringing new experiences to its audienceExecutive Assistant to CEOCompiling the commercial development plan, PR strategy and related implementation plan;Gathering industrial information, conducting in-depth analysis and recommendations for business development strategies;Liaising with department heads; drafting correspondences, making all travel arrangements and itineraries; making weekly, monthly and annual reviews, analyses and reports; processing CEO’s expenses and accounting;Meeting quarterly sales KPIs and aiding the organization to excel in overall performance. Show less

Shanghai City, China

Reporting directly to the Director of Corporate Development, providing assistance in the planing and executing of weekly/monthly internal events which focus on the redefining of company's culture. Assisting the Director of Corporate Development in coming up with ideas and strategy for external events with possible collaboration of clients and other industry leader to raise CSR awareness and build brand value. Assisting the PR Manager in cultivating new communities and managing branded… Show more Reporting directly to the Director of Corporate Development, providing assistance in the planing and executing of weekly/monthly internal events which focus on the redefining of company's culture. Assisting the Director of Corporate Development in coming up with ideas and strategy for external events with possible collaboration of clients and other industry leader to raise CSR awareness and build brand value. Assisting the PR Manager in cultivating new communities and managing branded online communities on the company's behalf using WeChat, Weibo and LinkedIn. Working closely with the Director of Corporate Development and the Clients Solutions team for the launch the first ever corporate enterprise Wechat Account in the industry. Show less

Toronto, Canada Area

Formerly LiFETIME Entertainment INC One of the largest Asian focused Promotion Company in the GTA. GO LiVE Nightlife holds weekly events at various entertainment establishments throughout Toronto.Led a passionate team of 15 to promote and execute events.Business generated over $2000 weekly profit split between three partnering companies on average.Personally, and in a leadership capacity, built brand and reputation recognition, resulting in 30% control of market share in the Asian… Show more Formerly LiFETIME Entertainment INC One of the largest Asian focused Promotion Company in the GTA. GO LiVE Nightlife holds weekly events at various entertainment establishments throughout Toronto.Led a passionate team of 15 to promote and execute events.Business generated over $2000 weekly profit split between three partnering companies on average.Personally, and in a leadership capacity, built brand and reputation recognition, resulting in 30% control of market share in the Asian based Toronto entertainments.Expanded clientele base that resulted in hosting successful events and established positive client relationships with venue owners and local partners. Successfully entered and competed as a small start-up in an industry with many large, well-established names. Ranked one of the top 3 Asian-focused promoting companies in the Toronto nightlife scene. Recognized and approached by artist management companies to host varies Asian celebrities in doing concerts in Toronto.Successfully planned and executed an integrated concert event( MC HOTDOG& 张震岳 兄弟本色) along with partnering company, resulting in 3000 attendants at one of the most prestigious event venues in Toronto. Show less

352 Queen Street West

As Canada's leading private retailer specialized in cosmetics, beauty and skin care products, our mission is to aid native North American consumers in the discovery of a new horizon on the East Asian cosmetics and beauty products front as well as provide East Asian consumers with convenience and trial access to their already familiar brandsRecognized for the ability to quickly establish rapport with customers, up-sell products and build a loyal clientele.Execution of social media… Show more As Canada's leading private retailer specialized in cosmetics, beauty and skin care products, our mission is to aid native North American consumers in the discovery of a new horizon on the East Asian cosmetics and beauty products front as well as provide East Asian consumers with convenience and trial access to their already familiar brandsRecognized for the ability to quickly establish rapport with customers, up-sell products and build a loyal clientele.Execution of social media marketing campaign successfully increased sales by 120% over the first 2 quarters.Identified new demographics and market segments and significantly expanded existing customer base.Ability to oversee administrative and operational aspects of store and promoted to store manager within the first three months. Improved and challenged self in targeting minority clientele in a niche market. Daily tasks included ordering products, translating product information into English, managing interns, managing staff time and conflict, and pushing marketing campaigns for the company. Show less

352 Queen Street West

Beijing / Guangzhou

A UofT Based student organization that’s dedicated to help Chinese Middle School and High school students to identify, plan and execute their study abroad experience.• Marketing strategy seminar leader.• Worked with students and led seminars on marketing strategy and its execution. • Business consultant position.• Aided case competition examination and analysis.• Helped plan business courses and identify judges for those courses.

Downtown Toronto

Canadian Asian Student Society (CASS) CASS strives to help undergraduate students achieve a fun and balanced university experience. Our various social, academic, philanthropic and cultural events allow our members to achieve success as students, contribute to their communities, feel a sense of belonging, and increase Asian awareness. Chairman• Hosted 7 large-size events throughout the year such as ski trip and semi-formal with up to 1000 attendees and revenue of… Show more Canadian Asian Student Society (CASS) CASS strives to help undergraduate students achieve a fun and balanced university experience. Our various social, academic, philanthropic and cultural events allow our members to achieve success as students, contribute to their communities, feel a sense of belonging, and increase Asian awareness. Chairman• Hosted 7 large-size events throughout the year such as ski trip and semi-formal with up to 1000 attendees and revenue of $30,000• Increased annual membership signup by 26% across 5 universities through innovative marketing strategy and delivery to peers• Maintained clear vision and goal through conducting weekly meetings across universities and building a stronger support systemPresident • Selected and managed a dynamic team of 12 executives to execute events and strengthen awareness of society within the campus • Motivated and communicated with fellow executives and assisted them when faced with setbacks and major event logistic changes Show less

The Red Pin, Toronto, Canada December 2010 – August 2011(Web-based company connecting the GTA real-estate market to potential buyers through providing listings and extensive details on the market)Social Marketing Specialist• Expanded brand awareness with real-estate companies and end users resulting in recognition of company in local publications• Implemented creative marketing strategies and usage of multimedia platforms including youtube, twitter, tumbr, facebook… Show more The Red Pin, Toronto, Canada December 2010 – August 2011(Web-based company connecting the GTA real-estate market to potential buyers through providing listings and extensive details on the market)Social Marketing Specialist• Expanded brand awareness with real-estate companies and end users resulting in recognition of company in local publications• Implemented creative marketing strategies and usage of multimedia platforms including youtube, twitter, tumbr, facebook • Conducted extensive market research on GTA real-estate market to provide useful, up to date information for company’s blog Show less

Mississauga

• Oversaw daily operations of restaurant and detailed aspects including kitchen, catering, customer service and caretaking• Demonstrated multi-tasking and time-management skills during rush hour generating revenue of up to $800 per hour• Catered to individual customers’ requests in both dine-in and catering, resulting in positive feedback and high return rate

Master Of Business Administration - Mba

Activities and Societies: Vice Class President of 21B, Captain of HKU-FDU IMBA Basketball Team, Deputy Director of External Outreach

Master Of Business Administration - Mba, Economic Analysis Of High Tech Industries Application

Bachelor Of Commerce (Bcom), Commerce

Activities and Societies: Lambda Phi Epsilon Chairman of CASS(Canadian Asian Student Society)