• Developing and implementing strategic brand marketing plans to drive business growth, with a focus on product and campaign marketing, partnerships, and retail marketing.• Played a pivotal role during the challenging period when Shuropody Retail faced insolvency and subsequent acquisition.

Creating and delivering a Retail Marketing Strategy, in line with company objectives. Developing the Shuropody Brand, internally and externally working with media companies and strategic partners.Working with the Managing Director on strategic business development projects and developing and implementing new customer-led initiatives and business development plans.Working with stakeholders across the business to plan and deliver Brand and retail initiatives, customer acquisition and engagement activities.Supporting store colleagues and retail ops team in creating an engaging and impactful customer experience that aligns to brand values and supports business growth.

Playing Santa at Peterbourgh’s Van Hage Grotto. Delivering a ‘Father Xmas’ experience to the children and parents.

Orchestrated the strategic direction of FATHOM’s innovation and new product development approach within the office furniture market sector. Developed Route to Market blueprint to enable the penetration of new markets to secure the broadest market reach possible. Performed in-depth market trend and competitor’s analysis, applied findings to a targeted market strategy and a 3-year product innovation strategy. • Shaped and implemented a product-launch strategy releasing new products into the market every quarter, supported by a robust product to market process. • Created two innovation-led products in the Agile Office furniture sector.• Delivered a brand-focused commercial strategy to position FATHOM as a complete and marketable brand.

Governed all bottom-line factors in the design of business product strategy, incorporating distribution and manufacturing models. Defined and delivered a comprehensive NPD strategy and product to market process, maximising opportunities in new categories. Expanded brand awareness and market penetration through a combination of traditional and digital marketing initiatives: multimedia content, social media campaigns, and print advertising. Ensured alignment with brand voice and all core company objectives. • Introduced a milestone driven NPD programme to ensure all new products were market aligned, delivered on time, and backed by relevant marketing support.• Driving force from conception to launch for a new stationery brand ‘Noteworthy’ aligned with the crafting trend Journaling. Winner of Commended Awards at London Stationery Show.• Created Brand Ambassador programme to engage the crafting community via YouTube and website.

Presided over expansion efforts, leveraging deep understanding of product and industry trends while revamping a new product design and strategy. Provided lifecycle management for the current portfolio while shaping new product requirements. Played a role in the acquisition of key clients; nurtured strong relationships with Licensors and secured the position as the go-to company for innovative product design. Teamed with Far East suppliers in product development to ensure timely delivery within budget and quality expectations. • Created innovative and commercially successful ‘First to Market’ products and brands generating £9.6m incremental sales.• Developed and implemented a new ‘Product to Market’ NPD process to ensure all development was considered, focused, profitable and delivered on time.• Grew lighting business from £1m to £8m: Licensed children’s lights, illumi Mates (No. 5 top-selling toy line Christmas 2015-Tesco); ‘Tween’ focused Sneaker Light (Top selling lighting product- Argos).

Furthered company vision and long-range strategic plans while steering expansion efforts, capturing new market segments through product innovation. Presided over brand strategy and marketing across the Scholastic, Fashion, Licensed, Commercial and Craft categories. Identified and explored potential new markets and products aligned with brand vision. Generated significant category growth by securing listings to replace competitor’s ranges in major retailers. Established solid relationships with customers, the licensing community, agencies, and Far East suppliers.• Raised brand awareness through a high-profile sponsorship deal for the UK Math’s Challenge and TV coverage on the BBC’s TV series Working Lunch – which covers business and consumer news.• Sourced and developed Helix Oxford Branded Stationery and range of pens. Named No.3 in Pens market. • Instrumental in raising Helix’s profile within Tesco and securing the position of ‘Category Captains’ for core, fashion and licensed stationery. Became ‘Category Captains’ for WH Smiths for core stationery.• Established Helix as a key manufacturer of licensed products by securing license deals and developing innovative brand sympathetic products.• Developed Helix’s own-label lifestyle brand ‘Rawsharc’ to deliver a branded value proposition.

Held full accountability for this start-up consultancy firm focused on marketing, licensing, and product development. Operated on interim marketing contracts with 9 companies across food, education, retail, publishing, B2B sales marketing and licensing industries. Defined product roadmaps; outlining requirements, budgets, and deadlines to launch. Led the critical process of gathering competitive comparisons, cultivating data, and delivering product presentations. Shaped targeted marketing, business, and new product strategies. Fostered strategic relationships, expertly negotiated licensing deals, and ensured the firm was well placed within the industry. • Promoted business growth of 35% by securing three-year strategic sales, brand and NPD strategy for DDI Games. Negotiated in-game advertising via product placement driving £100k incremental revenue.• Secured three premium licenses for a Celebration Cake Company (Elizabeth the Chef) through innovative product development pitches. Delivered commercial growth of 17%. • Developed commercial initiatives for Cannonball 800 and Data Design Interactive to license their IP through merchandising, categories include TV, apparel, stationery, and publishing.

Key Achievements> Delivered 27% ROI by successfully securing licenses and delivering two new brand franchises to market, Judge Dredd and Die Hard.> Increased profit 15% by developing a third-party distribution business that became a profitable asset to the company> Delivered a new corporate process to the business – the new product development programme ensuring integration throughout the International territories and collaboration with the North American division. This process was adopted by the business globally.> Build a portfolio from scratch of 350 developers within the International development community gaining global market experience