Steve Malcolm Email & Phone Number

Brisbane, Queensland, Australia

I use data to:* Identify best sites and neighborhoods for a development.* The best product to build on those sites.* Real Estate finance and pro forma creation* Acquisition and due diligence. * Price lists to maximize revenues and absorption* Unit mix* Financial modelling* Land Value Capture for Infrastructure* Market Research, market test design and analysis, A/B testing* On-site sales process* Excel / VBA consulting* Data science, Machine Learning, Statistical Models, Forecasting time series, GIS Algorithm (Geographic Information Systems), Spatial data analysis, Python, R, SQL programing using Agile methodologies.* Real Estate EconomicsProjects: Brisbane: e-Rail, Land Value Capture consulting to finance infrastructure projects.All in Quebec, Canada, and Independent Senior Living -- Chateau Bellevue St-Nicolas I & II, Val-Belair, Pont-Rouge, Velleyfield, Shawinigan, Amqui

Houston, Texas Area

I led up the planning of residential property development at Surge Homes, a Houston property developer. I was recruited from Montreal and moved down to Houston as the as the first employee of Surge Homes:* I ran an initial market test when we arrived of over 5,000 home buyers. I used this to determine the best location and product to build our first development in Houston* I then worked with architects to have them design mid-rise condominium and attached town homes based on insights from that data within a constrained space and budget/revenue* Because of the innovative product the data suggested, ⇨ Surge Homes was inducted into the William S. Marvin Hall of Fame for Design Excellence by Builder magazine* I priced all of the different homes based on data* I was the sales manager. I set up a sales office from scratch. I wrote a sales training manual. I recruited sales staff. I trained them on how to sell these homes. I personally went onto the sales floor and sold homes to buyers at launch of the first community. Parc At Midtown was named ⇨ Fastest-Selling New "Attached Residential" Subdivision In Harris County (population 4.7M) in August 2016* I have built dozens of full financial models and pro formas for different real estate development projects. A pro forma forecasts costs and sales and cash flow and profits and IRR. It mixes equity and debt with bank finance. I've built models for condos, attached townhouse, single-family homes, mixed-use and master planned land development* I helped with the creation of an EB-5 investor program to allow immigrant investors to migrate to the USA* I work with banks to secure loans* I work with marketing communications to optimally position product through the entire sales funnel⇨ Surge Homes was named Developer of the Year in Houston Agent Magazine’s 2016 Houston Agents’ Choice AwardsCommunities planned priced and sold:Parc at MidtownUpper RichtonMuseum BlvdClearview Village, Frederick, Colorado

Montreal, Canada Area

Elasticity Marketing was my own consultancy company and provided marketing consulting services specializing in pricing, market research, incentive design and Salesforce automation. We had 3 employees: myself, a graphic designer and a mathematician.Specializing in Residential Property Development, we used advanced mathematics and statistics, understanding how spatial factors such as location, accessibility, and transportation affect property values and economic activity, Google Analytics, and data wrangling and visualization to work with geostatistics and geospatial data to come to simple solutions.This included forecasting and creating/updating proprietary models to contribute to the development of long- and short-term outlooks and pattern and trend identification

Montreal, Canada Area

Led a team conducting market studies, evaluating potential sites, identifying priorities for the acquisition of new sites, GIS, providing business intelligence, and analyzing competitors for a Montreal-based property developer.Projects positioned, planned, priced and sold:M9 Phase 4St-DominiqueCastelnau Phases I, II, and IIIAvenue32 Phases 1 and 2

Montreal, Canada Area

This is where I learned on-line marketing to an elite level. I advised third party world leading consulting companies on how increase their performance using Acquisio software.Acquisio is a SaaS campaign management tool that increases customer acquisition using ad platforms such as Google AdWords, Facebook Ads, and Bing Ads.I became a Google AdWords Certified Professional.I was working as a sales representative -- working leads that had been captured via internet marketing and lead nurturing programs. I worked with Salesforce CRM as a user and built relationships with my pipeline of suspects and prospects to do sales presentations in order to sell to new users. I consistently hit my monthly sales target and very much enjoyed the selling.The platform includes optimizing not only search engine marketing, but also display advertising, social media marketing such as in Facebook. It analyzes and optimizes bids on keywords and text ads in order to increase conversion ratios such as, cost per conversion CPC, cost per click CPC, or number of impressions tracking the entire sales funnel.The clients of Acquisio customers in digital marketing agencies and PPC/SEM Resellers came from a range of industries including Business to Consumer B2C to Business to Business B2B and Business to Government B2G.

Melbourne, Australia

This was a marketing research position. Despite managing the North American market, this role was at the head-office in Melbourne, Australia. I lead a team of 15 employees in data supplier management, data quality control, data quality asessment and client and supplier liaison for the North American Market.GAPBuster provides services in measuring customer experience including supply/demand and trade balances, price forecasts and using quantitive methods to measure customer satisfaction, retail performance and infrastructure development and utilization.

Sonora Multimedia was an IT, web, and graphic design company that designed internet solutions for its clients. The graphic design work was done in Argentina. I sold and advised North American clients on marketing, ad-copy, and managing opt-in lists and email marketing.lead nurturing and small business developmentDeveloped content for a communications training program sold through Latin America and parts of EuropeA/B testingSplit testingMultivariate testing or multinomial testingAd copy writingheat mapsCall to action CTAemail marketingaffiliate marketinglanding pagesSEOProfit and Loss (P&L)accountingbusiness planbusiness caseriskprofitAssetCFAClientComplianceEquityExcelFinancialInsuranceInvestmentLicensesManagementPerformancePortfolioRecommendations

Montreal, Canada Area

Managed Hydro-electric construction projects (turbine and generator) worth $35 million in the USA and Canada.I managed project teams from across disciplines (engineers, accountants, logistics, manufacturing, supply chain) and countries to complete projects.project financeproject managementMicrosoft projectproject financeproject management

Red fox systems was a business software development company.Two products were developed and taken to market: Business Planner and Marketing Planner. They were shrink-wrapped business applications targeted to SMB's. We were based in Montreal, Canada and then Buenos Aires, Argentina.It designed, engineered and coded applications in MS visual studio. The product was written in Visual Basic, that connected via SQL to a database.I built the software company from conception through start-up to a debt free company of 7 employees with sales in 2 continents with a business partner. The products were developed and successfully marketed in 3 countries (USA, Canada, and Argentina) and 2 languages (English and Spanish).software developmentSql Servercomputer programerinfrastructure development and utilizationlead managementapplicationsMySQLTableau

Masters In Economics, Economics

Executive Program, Marketing Principles And Practice, David Syme School Of Business

Bachelor In Engineering, Manufacturing Systems Engineering