Manage business categories with $40M combined annual revenue. Build profits and sales through selecting the optimal product and supplier mix. Negotiate vendor contracts and manage contract compliance. Secure vendor-supported promotions and marketing activities to drive sales through both increased customer demand, and sales team incentives. Lead selection of outbound e-mail campaigns and website banners. Effectively merchandise products and product segments via strategic marketing management… Show more Manage business categories with $40M combined annual revenue. Build profits and sales through selecting the optimal product and supplier mix. Negotiate vendor contracts and manage contract compliance. Secure vendor-supported promotions and marketing activities to drive sales through both increased customer demand, and sales team incentives. Lead selection of outbound e-mail campaigns and website banners. Effectively merchandise products and product segments via strategic marketing management. Draft, present, and execute semi-annual merchandising plans to maximize revenue intake while preserving or increasing profitability. Show less

Inside sales representative of restaurant and food service equipment and supplies. Sold more than $2 million annually to independent restaurants, franchise chains, schools, hospitals, grocery store chains, and military installations.

Managed the recruitment and enrollment efforts of nine admissions representatives, accounting for $12 million in annual revenue. Also managed a support staff of five individuals. Responsibilities included monitoring representative effectiveness, managing day-to-day activities, and providing continues training and/or disciplinary measures as necessary to achieve sales goals. Worked as the liason between the Admissions department and other on-campus departments, as well as provided regular key… Show more Managed the recruitment and enrollment efforts of nine admissions representatives, accounting for $12 million in annual revenue. Also managed a support staff of five individuals. Responsibilities included monitoring representative effectiveness, managing day-to-day activities, and providing continues training and/or disciplinary measures as necessary to achieve sales goals. Worked as the liason between the Admissions department and other on-campus departments, as well as provided regular key forecasting and revenue reporting to the corporate headquarters. Assisted in recruiting, selecting, and training new employees. Assisted the Director of Admissions in other duties as needed. Show less

Managed the recruitment and enrollment efforts of eight admissions representatives, accounting for $5 million in annual revenue. Responsibilities included monitoring representative effectiveness, managing day-to-day activities, and providing continuous training and/or disciplinary measures as necessary to achieve sales goals. Created and monitored sales incentive programs for eight representatives. Managed the placement and tracking of local newspaper advertisements. Worked as a liason between… Show more Managed the recruitment and enrollment efforts of eight admissions representatives, accounting for $5 million in annual revenue. Responsibilities included monitoring representative effectiveness, managing day-to-day activities, and providing continuous training and/or disciplinary measures as necessary to achieve sales goals. Created and monitored sales incentive programs for eight representatives. Managed the placement and tracking of local newspaper advertisements. Worked as a liason between corporate marketing and admissions to monitor and maintain adequate lead generation. Assisted the Director of Admissions in direct mail, lead management, and community relations efforts. Assisted the Director of Admissions and Regional Executive Director in other duties as needed. Show less

Managed the public relations efforts of MBCI's five in-house brands. Built and maintained cooperative relationships with editors of national home-related consumer magazines, and home-industry trade publications. Worked with PR agencies to create media kits, PR events and other opportunities to garner media coverage. Managed more than $4 million in annual media buys for five in-house brands. Managed the production of corporate training videos. Worked with media salespeople and MBCI brand… Show more Managed the public relations efforts of MBCI's five in-house brands. Built and maintained cooperative relationships with editors of national home-related consumer magazines, and home-industry trade publications. Worked with PR agencies to create media kits, PR events and other opportunities to garner media coverage. Managed more than $4 million in annual media buys for five in-house brands. Managed the production of corporate training videos. Worked with media salespeople and MBCI brand managers to develop media plans. Evaluated new media opportunities for potential benefits and fit with MBCI's marketing initiatives. Executed MBCI's media schedule. Managed the sales lead system for the five in-house brands. Led efforts to improve lead qualification and closure. As a Six Sigma Green Belt, led and managed the marketing department's Six Sigma process improvement projects. Managed and produced the quarterly corporate newsletter. Led and managed other projects as needed. Show less

Performed the print buying function for all six MasterBrand Cabinets brands. Oversaw more than $3.5 million annually of printed materials, including: brochures, mailings, premium items, and point-of-purchase displays. Worked with Brand Managers, Communications Specialists, and ad agencies to determine print specifications, cost parameters, and delivery time lines. Responsibilities included submitting quote requests, vendor selection, issuing company purchase orders, proofing, reviewing and… Show more Performed the print buying function for all six MasterBrand Cabinets brands. Oversaw more than $3.5 million annually of printed materials, including: brochures, mailings, premium items, and point-of-purchase displays. Worked with Brand Managers, Communications Specialists, and ad agencies to determine print specifications, cost parameters, and delivery time lines. Responsibilities included submitting quote requests, vendor selection, issuing company purchase orders, proofing, reviewing and tracking invoices, and ensuring all expectations and time lines were met. Oversaw special projects for the Vice President of Marketing and other various department managers as needed. Coordinated customer mailings and managed customer mailing lists for Aristokraft and Decora' brands. Supervised the Aristokraft/Decora' marketing fulfillment department and its four employees. Show less

Concepted, researched, wrote, and designed all communications for the Decora' cabinet brand. Was responsible for creating the customer newsletter, flyers, and other marketing materials for distribution to more than 750 retail locations throughout the country. Created numerous communications for the company's sales force, and served as their point of contact on marketing-related issues. Was responsible for all public relations efforts, namely the writing and distribution of press releases to… Show more Concepted, researched, wrote, and designed all communications for the Decora' cabinet brand. Was responsible for creating the customer newsletter, flyers, and other marketing materials for distribution to more than 750 retail locations throughout the country. Created numerous communications for the company's sales force, and served as their point of contact on marketing-related issues. Was responsible for all public relations efforts, namely the writing and distribution of press releases to national and regional magazines. Coordinated Decora's advanced design training class by ordering, collating, and maintaining inventory of all class materials, and shipping those materials to the field in a timely manner. Assisted Decora's Marketing Manager and the Director of Sales and Marketing on a daily basis. Show less

Assisted the Vice President of Marketing and the Marketing Coordinator with all aspects of the marketing department. Researched, designed, and wrote copy for the employee newsletter, standardized forms, print advertisements, multimedia presentations, signs and promotional items. Worked in cooperation with various departments and managers to achieve marketing objectives. Major responsibility was to contribute to the productivity of the marketing department while at the same time learning… Show more Assisted the Vice President of Marketing and the Marketing Coordinator with all aspects of the marketing department. Researched, designed, and wrote copy for the employee newsletter, standardized forms, print advertisements, multimedia presentations, signs and promotional items. Worked in cooperation with various departments and managers to achieve marketing objectives. Major responsibility was to contribute to the productivity of the marketing department while at the same time learning, developing, and fine-tuning my professional marketing skills. Show less