Stephen Mare Email & Phone Number

New York, Ny, Us

United States

Atlanta, Georgia, United States

Greater Atlanta Area

Lead the RB sales effort at Home Depot and Menards. Responsible for strategic and promotional planning and execution, communications, and P&L. Achieved sales growth well in excess of targets at both accounts while simultaneously reducing trade spend and driving profit.

Work across the full RB brand portfolio to develop new business in channels without current distribution in a newly created position. Uncover and prioritize new opportunites and devise suitable go-to-market strategies. Achieved new distribution in channels such as E-tailing, Beauty, Baby and more.

Key contributor to Reckitt integration of SSL/Durex post-acquisition including: customer hierarchy and pricing strategy, brand positioning, 4P principles, competitve landscape, regulatory affairs, and contract management.

Account responsibility includes Rite Aid, all US Grocery accounts including Kroger, Safeway, Publix etc. and regional drug chains. Manage national broker network through 11 regional hubs. Plan, implement and direct market development spend. Sales, profit and loss responsibility for Special Markets, the SSL division which supplies products to public health agencies including state, county and municipal governments, and community-based organizations. SSL acquired by Reckitt Benckiser in… Show more Account responsibility includes Rite Aid, all US Grocery accounts including Kroger, Safeway, Publix etc. and regional drug chains. Manage national broker network through 11 regional hubs. Plan, implement and direct market development spend. Sales, profit and loss responsibility for Special Markets, the SSL division which supplies products to public health agencies including state, county and municipal governments, and community-based organizations. SSL acquired by Reckitt Benckiser in November 2010. Show less

Led marketing strategy and execution for the Durex portfolio of products in the US. Directed new product development from concept through launch including product positioning, pricing, merchandising strategy and package design. Set strategic direction for marketing activities including channel strategies, advertising, consumer promotions, public relations, sampling, and consumer research. Collaborated with multiple internal and external contacts including Sales, Finance and global teams.… Show more Led marketing strategy and execution for the Durex portfolio of products in the US. Directed new product development from concept through launch including product positioning, pricing, merchandising strategy and package design. Set strategic direction for marketing activities including channel strategies, advertising, consumer promotions, public relations, sampling, and consumer research. Collaborated with multiple internal and external contacts including Sales, Finance and global teams. Managed external partners including advertising, PR and design agencies. Sales, profit and loss responsibility for Special Markets.• Developed a new package structure designed to maximize retailer space efficiency. New design has become industry standard across all manufacturers.• Led a new pack design project to re-launch Durex, increase product appeal and ease of shop. Consumer perception of the brand improved 17% and shopper confusion was reduced by 23%. Show less

Managed the Durex condom brand in the United States and Canada. Sales, profit and loss responsibility for Special Markets.• Launched Avanti Bare, a new non-latex condom. Designed packaging, developed claims, positioning, and pricing. Avanti Bare became the #3 Durex sub-brand in the US and the #1 item in the category in Canada within 9 months of launch.• Key account wins include Walgreens, +19% and Kroger, +11%• Directed development of an award-winning print, digital and OOH campaign… Show more Managed the Durex condom brand in the United States and Canada. Sales, profit and loss responsibility for Special Markets.• Launched Avanti Bare, a new non-latex condom. Designed packaging, developed claims, positioning, and pricing. Avanti Bare became the #3 Durex sub-brand in the US and the #1 item in the category in Canada within 9 months of launch.• Key account wins include Walgreens, +19% and Kroger, +11%• Directed development of an award-winning print, digital and OOH campaign “That’s My Pleasure” in support of Avanti Bare. Show less

Led the brand building effort for the DUREX PLAY sub-brand of intimacy care items in the United States and Canada. Sales, profit and loss responsibility for Special Markets.• Achieved 11% market share in Canada and #2 brand position behind K-Y.• Product launches included:o Customized launch drove 34% increase in YOY Walmart sales.o Play Assorted Temptations, now the #1 item in the range.o Play Vibrations, the #1 device in the range.

Pioneered a consumer packaged goods business in addition to previously established healthcare, wholesale and advertising specialties markets. Led annual strategic planning process, including establishing business goals, hiring plans, resource allocation, budgeting and forecasts. Hired and supervised inside and field sales employees. Built and managed a national broker network. Company spokesperson for all media activity, directing all PR and media relations campaigns. Led implementation of… Show more Pioneered a consumer packaged goods business in addition to previously established healthcare, wholesale and advertising specialties markets. Led annual strategic planning process, including establishing business goals, hiring plans, resource allocation, budgeting and forecasts. Hired and supervised inside and field sales employees. Built and managed a national broker network. Company spokesperson for all media activity, directing all PR and media relations campaigns. Led implementation of marketing mix for the development and launch of four condom brands. Represented Company at sales presentations/negotiations with all key accounts in Food, Drug and Mass. Performed on-site inspections and auditing of manufacturing facilities in Asia/SE Asia. Designated Internal Auditor for quality control, adhering to FDA/GMP guidelines. • 2000–2004: Grew Company revenues by 210%. Significant and sustained growth rate resulted in Global Protection being named to the Inner City 100 by INC Magazine, for three consecutive years. Award recognizes America’s most successful inner city corporations. • 2005: Brought ONE® Condoms product line to market, managing process from product concept through rollout. • 2001: Redesigned brand identity system and re-launched Night Light® condom, following FDA approval as only glow-in-the-dark condom approved for disease and pregnancy prevention, across multiple channels. Secured distribution at CVS.• 1999: Re-branded and re-introduced Pleasure Plus® condom to retail market. Distribution gained at CVS, Rite Aid, Eckerd, Walgreens, and Albertsons. Show less

Took Global Protection into the healthcare market, transitioning from solely novelty-based business model. Responsible for Company sales across all channels (wholesale, healthcare, and advertising specialties). Developed annual strategic plan including sales forecasts and goals. Instituted communications program focused on generating direct sales. • Achieved 25-35% sales growth annually throughout tenure. • Increased healthcare customer base by 200%.• Instituted first-ever direct… Show more Took Global Protection into the healthcare market, transitioning from solely novelty-based business model. Responsible for Company sales across all channels (wholesale, healthcare, and advertising specialties). Developed annual strategic plan including sales forecasts and goals. Instituted communications program focused on generating direct sales. • Achieved 25-35% sales growth annually throughout tenure. • Increased healthcare customer base by 200%.• Instituted first-ever direct mail program for Global. Reached consistent conversion rate of 10-12% per campaign.• Created business plan for acquiring assets of the Pleasure Plus® condom. Participated in negotiations related to acquisition. Show less