Stephen Mare Email & Phone Number

New York, NY, US

United States

Atlanta, Georgia, United States

Greater Atlanta Area

Lead the RB sales effort at Home Depot and Menards. Responsible for strategic and promotional planning and execution, communications, and P&L. Achieved sales growth well in excess of targets at both accounts while simultaneously reducing trade spend and driving profit.

Work across the full RB brand portfolio to develop new business in channels without current distribution in a newly created position. Uncover and prioritize new opportunites and devise suitable go-to-market strategies. Achieved new distribution in channels such as E-tailing, Beauty, Baby and more.

Key contributor to Reckitt integration of SSL/Durex post-acquisition including: customer hierarchy and pricing strategy, brand positioning, 4P principles, competitve landscape, regulatory affairs, and contract management.

Account responsibility includes Rite Aid, all US Grocery accounts including Kroger, Safeway, Publix etc. and regional drug chains. Manage national broker network through 11 regional hubs. Plan, implement and direct market development spend. Sales, profit and loss responsibility for Special Markets, the SSL division which supplies products to public health.

• Led marketing strategy and execution for the Durex portfolio of products in the US. Directed new product development from concept through launch including product positioning, pricing, merchandising strategy and.
• Developed a new package structure designed to maximize retailer space efficiency. New design has become industry standard across all manufacturers.
• Led a new pack design project to re-launch Durex, increase product appeal and ease of shop. Consumer perception of the brand improved 17% and shopper confusion was reduced by 23%. Show less

• Managed the Durex condom brand in the United States and Canada. Sales, profit and loss responsibility for Special Markets.
• Launched Avanti Bare, a new non-latex condom. Designed packaging, developed claims, positioning, and pricing. Avanti Bare became the #3 Durex sub-brand in the US and the #1 item in the category in Canada within 9.
• Key account wins include Walgreens, +19% and Kroger, +11%
• Directed development of an award-winning print, digital and OOH campaign… Show more Managed the Durex condom brand in the United States and Canada. Sales, profit and loss responsibility for Special Markets.
• Directed development of an award-winning print, digital and OOH campaign “That’s My Pleasure” in support of Avanti Bare. Show less

• Led the brand building effort for the DUREX PLAY sub-brand of intimacy care items in the United States and Canada. Sales, profit and loss responsibility for Special Markets.
• Achieved 11% market share in Canada and #2 brand position behind K-Y.
• Product launches included:o Customized launch drove 34% increase in YOY Walmart sales.o Play Assorted Temptations, now the #1 item in the range.o Play Vibrations, the #1 device in the range.

• Pioneered a consumer packaged goods business in addition to previously established healthcare, wholesale and advertising specialties markets. Led annual strategic planning process, including establishing business.
• 2000–2004: Grew Company revenues by 210%. Significant and sustained growth rate resulted in Global Protection being named to the Inner City 100 by INC Magazine, for three consecutive years. Award recognizes America’s.
• 2005: Brought ONE® Condoms product line to market, managing process from product concept through rollout.
• 2001: Redesigned brand identity system and re-launched Night Light® condom, following FDA approval as only glow-in-the-dark condom approved for disease and pregnancy prevention, across multiple channels. Secured.
• 1999: Re-branded and re-introduced Pleasure Plus® condom to retail market. Distribution gained at CVS, Rite Aid, Eckerd, Walgreens, and Albertsons. Show less

• Took Global Protection into the healthcare market, transitioning from solely novelty-based business model. Responsible for Company sales across all channels (wholesale, healthcare, and advertising specialties)..
• Achieved 25-35% sales growth annually throughout tenure.
• Increased healthcare customer base by 200%.
• Instituted first-ever direct… Show more Took Global Protection into the healthcare market, transitioning from solely novelty-based business model. Responsible for Company sales across all channels (wholesale.
• Instituted first-ever direct mail program for Global. Reached consistent conversion rate of 10-12% per campaign.
• Created business plan for acquiring assets of the Pleasure Plus® condom. Participated in negotiations related to acquisition. Show less