Steve Mathwig Email & Phone Number

I am an experienced marketing executive specializing in loyalty rewards programs and partnership marketing with a successful 20+ year record of implementing and overseeing marketing programs and revenue growth. I develop and execute tactical marketing plans that achieve strategic and financial corporate goals by communicating and building effective relationships with targeted customers.I also negotiate, develop and manage relationships with strategic partners to support cross promotional opportunities and joint marketing efforts. This includes over 10 years of experience managing the partner side of Co-branded Credit-Card programs.Specialties: Loyalty marketing and rewards program development and administration expertise. Promotion development and execution.Partner marketing and co-branded credit-card programs.Leverage marketing communication channels: email, web, direct mail, mass media, event marketing.Strategic partner negotiation and contract drafting.Database design, user interface/front end and reporting development.Passionate about great service delivery

Listed skills include Marketing and Loyalty Marketing.

• 

  Director, Loyalty Marketing

  Midwest Airlines

  Nov 1984 - Present

  • Develop and execute strategic marketing plans that resonate with clients, enhance customer loyalty and improve analytic and operational support.• Drive profitable sales growth and manage customer expectations to ensure plan meets corporate expectations.• Successfully develop tactical marketing programs that achieve strategic and financial corporate goals by effectively communicating to targeted audience. • Manage relationships with external agencies, partners, other vendors and key stakeholders. Maintain effective communication channels with integral partners to ensure timely and effective tactical plans. • Direct marketing efforts, external program partner/vendor activities and customer database usage that drive customer loyalty, repeat business and incremental revenue. • Demonstrate exceptional coordination, collaboration and leadership skills as director of marketing projects requiring cross-functional supervision. • Develop, execute and revise annual integrated communications plan for program customers, which leveraged customer database and reached target audience. Identified and used communication strategies which reduced overall costs but maintained effectiveness and response rates. • Produced annual business plan for program expense budgets in labor, technology, marketing services, communications and print and production.

• 

  University Of Wisconsin-Milwaukee

  Bba