Steve Mayberry Email & Phone Number

New York, Ny

Greater New York City Area

Business lead for marketing analytics data and technologies. - Oversee marketing database implementation and management - Lead Marketing Resource Management RFP & Aprimo Marketing Studio implementation effort- Automated, standardized, and streamlined to enable campaign team to deliver over 500 data files per month, on-time and error-free (via IBM Campaign, formerly Unica).- Managed more than a dozen external vendor and outsourcing relationships: software licensing and… Show more Business lead for marketing analytics data and technologies. - Oversee marketing database implementation and management - Lead Marketing Resource Management RFP & Aprimo Marketing Studio implementation effort- Automated, standardized, and streamlined to enable campaign team to deliver over 500 data files per month, on-time and error-free (via IBM Campaign, formerly Unica).- Managed more than a dozen external vendor and outsourcing relationships: software licensing and implementation, database hosting and development, third-party data overlays, data processing, staff augmentation, et al. (formerly Time Warner Cable) Show less

Greater Minneapolis-St. Paul Area

Business owner for new, customer-centric data warehouse (Finance & Risk division)- Evangelized the use of data & data capabilities throughout the organization.- Drove strategic thinking on data warehousing methodologies and analytic/operational toolsets.- Managed geographically dispersed team of business analysts.- Represented business requirements to MIS on behalf of marketing analytics, marketing operations, et al.

Greater Minneapolis-St. Paul Area

Managed large onshore/offshore analytics team for national $40B+ grocery chain. Responsible for:- Marketing mix modeling.- Sales forecasting.- Retail (store-level) test design & measurement.- Direct marketing execution & measurement (email, direct mail, and point-of-sale via Catalina technology).

Greater Minneapolis-St. Paul Area