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Experienced marketing leader with deep customer acquisition and product management expertise, with a particular focus on growth marketing, product development, and lead generation.Specialties: • Analysis-driven customer acquisition & retention• Digital and offline channels. Paid and organic, including search, social, email, direct mail, PR• Digital product management• Strategic planning & analysis • Hiring and developing great teams
Optimac Consulting
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Growth Marketing ConsultantOptimac Consulting 2016 - PresentIndependent marketing consultant helping companies grow through customer acquisition, analytics, and retention.
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Co-FounderNurse-1-1 2018 - 2020Cambridge, Massachusetts, Us -
Vp, Digital MarketingLogicnow/Gfi Software 2013 - 2015Morrisville, North Carolina, Us• Private equity rollup of three SaaS businesses serving IT professionals. Backed by Insight Venture Partners. Teamviewer and GFI Software business units successfully sold to private equity. LogicNow sold to SolarWinds.• Managed international team of marketers, product managers and engineers based in Malta, Scotland, London, and Cambridge, MA. Sourced and hired 12 team members, including growth marketers, front end web developers, and back end software developers. • Responsible for lead generation and customer loyalty/retention through SEO, PPC, social advertising, website management, email marketing, and analytics. -
Director Of Advertising & Social MediaAutotegrity/Adp 2012 - 2013Roseland, New Jersey, UsAutotegrity was acquired by ADP.• Led teams responsible for traffic acquisition, product management, and growth of Autotegrity’s consumer facing websites. -
Chief Marketing OfficerAutotegrity 2009 - 2012• Drove 67% CAGR in revenue and profit over four years, leading to successful sale of company.• Led teams responsible for traffic acquisition, product management, and web development. Drove product roadmap. • Defined the traffic acquisition and growth priorities, with a heavy emphasis on rapid testing and analytics.• Sourced, recruited, and hired marketing team.
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Customer Acquisition, Paid MediaTripadvisor 2007 - 2009Needham, Ma, Us• Led team that managed TripAdvisor's paid search/SEM efforts. Responsible for product roadmap and eight-figure annual profit targets.• Managed partner marketing and business development efforts to build site traffic and revenue. -
Group Product Manager, Lycos SearchLycos 2004 - 2007Waltham, Us• Responsible for the vision, product roadmap, and P&L for all Lycos Search products, representing >45% of the company's revenue and profit.• Product management, business development, and team leadership for Lycos Search products and Lycos' commercial pay-per-click advertising product. -
Product Marketing Mba Intern, Open SoftwareEmc Jun 2003 - Aug 2003Round Rock, Texas, Us• Conducted competitive analysis resulting in comprehensive benchmarking of EMC’s outbound marketing strategies.• Developed B2B customer survey/analysis tool to identify and quantify key product improvement areas. -
Account ExecutiveDigital Impact 2001 - 2002Digital Impact was a publicly traded email marketing company, acquired by Acxiom. • Drove email/CRM strategy and managed personalized database marketing campaigns.• Oversaw day-to-day relationships with Hewlett Packard, Gap Inc., and other technology and retail clients.
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Product Marketing ManagerE-Stamp 2000 - 2001Internet postage company that went public on the NASDAQ and raised ~$100MM.
Steve Mcaveeney Skills
Steve Mcaveeney Education Details
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University Of Virginia Darden School Of BusinessMba -
Amherst CollegeBa
Frequently Asked Questions about Steve Mcaveeney
What company does Steve Mcaveeney work for?
Steve Mcaveeney works for Optimac Consulting
What is Steve Mcaveeney's role at the current company?
Steve Mcaveeney's current role is Growth Marketing Consultant.
What is Steve Mcaveeney's email address?
Steve Mcaveeney's email address is st****@****ail.com
What is Steve Mcaveeney's direct phone number?
Steve Mcaveeney's direct phone number is +141537*****
What schools did Steve Mcaveeney attend?
Steve Mcaveeney attended University Of Virginia Darden School Of Business, Amherst College.
What are some of Steve Mcaveeney's interests?
Steve Mcaveeney has interest in Football, Collecting Antiques, Exercise, Home Improvement, Shooting, Donor, Gourmet Cooking, Sports, Reading, Watching Basketball.
What skills is Steve Mcaveeney known for?
Steve Mcaveeney has skills like Sem, Online Marketing, Digital Marketing, Product Management, Email Marketing, Start Ups, Analytics, Team Leadership, Affiliate Marketing, Display Advertising, Social Media, Management.
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