Steven Mclay work email
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Steven Mclay personal email
Experienced Marketing Professional and EntrepreneurAn accomplished marketing professional and entrepreneur with a proven track record of success. Steve spent his early years immersed in the world of media, expertly navigating across every channel but specialising in digital media, managing substantial budgets across diverse industries, including the financial sector.- Pioneer of Performance Digital Marketing - Co-founder of Virtuoso AdvertisingSteve has been at the forefront of leveraging digital platforms to deliver outstanding results. His commitment to driving ROI and achieving excellence in digital advertising has been a hallmark of his career.As a co-founder of Virtuoso Advertising, he helped build a thriving company that successfully launched and sold within just three years. Their journey led them to join forces with Zeta Global, a $2 billion-dollar business trading on Nasdaq. This experience gave him invaluable insights into scaling and managing a high-growth enterprise.- Dedication to Inspiring Projects and New VenturesAddicted to launching new brands, he is super proud to be involved in launching two groundbreaking ventures in entirely different industries: Fintech and Neuroscience. Both are truly innovative and disruptive solution-led businesses that are changing the game.... watch this space!
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Chief Commercial OfficerZuru Group Feb 2023 - PresentWhiteley, England, GbWant More. Demand More. Expect More.Forget middle of the road. Put mediocre firmly to one side. What Zuru Group promises you is hard-and-fast digital activation that gets you to the results you want. More quickly, more smartly and more cost-effectively than anyone else.It’s what we’ve excelled at for more than 20 years, but we’re still learning every day. And learning is where we’ll start with you. By really getting under the skin of your business, we’ll be your go-to gurus for multi-channel marketing, helping you conquer your toughest challenges with razor-sharp strategy and cutting-edge creativity.Using next-generation technologies to connect you directly to more customers, we’ll plug you in to performance you’ve never previously thought possible. Day in, day out, from day one. -
DirectorVirtuoso Flooring Limited Aug 2016 - Jan 2023Bath, Somerset, GbResidential and commercial flooring specialists serving the Bath and Bristol area. We supply and install carpets, vinyls, luxury vinyl tiles and safety flooring from all the major manufacturers. -
CeoPragmatic Media Ltd - Www.Pragmaticmedia.Co.Uk Aug 2015 - Jan 2019We subscribe to the philosophy of doing what works best! Everything is logical, everything is profitable, and everything is efficient.In simple terms we are digital advertising specialists with a very useful skillset focused on: - Generating brands more customers for their desired cost per customer- Retaining current customers by creating relevant and interesting interactions with brandsSurprisingly we take a Pragmatic Approach when delivering campaigns...We always question what is possible and what are the basic fundamentals of making successful campaigns for our clients?All the campaign elements are considered:What is required by the brand? What is required by the publisher or media channel?Every angle is covered - Landing pages, enquiry forms, advertising hooks, optimum price per enquiry per channel, creative messaging, time of day, customer generation vs. customer monetisation, acquisition, retention. Then the perfect mix of landing page, creative and media placements are implemented to make the most responsive and profitable campaigns.
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Coo Uk And EuropeVirtuoso Advertising Ltd - Part Of Xl Marketing Corp Jan 2010 - Jan 2014Co-Founded Virtuoso Advertising Ltd, which was a highly successful digital customer acquisition agency. Focused on delivering high volume, high quality customers to some of the biggest UK consumer brands.Our rapid growth and success put us on the radar of big global corporations and we were successfully acquired by XL Marketing Corp now Zeta Interactive in 2012. XL Marketing Corp became the biggest UK digital performance based agency prior to my exit in 2014, delivering email, social, search, display and mobile through proprietary technology internationally.
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MdCost Per Action Advertising Apr 2010 - Mar 2011Cost Per Action Advertising is focused on delivering valued actions to our clients. We are tired of the over used 'Acquisition' phrase. Our clients are the experts at 'Acquiring' the customer and we are the experts at delivering them a prospect. The key is working with our clients to deliver the best prospects in their ideal format, and at the right price, this can be: Click to the website, brochure request, phone call, call back, enquiry form, appointment and so on...you name the actions and we will find a way of delivering them. Our clients only pay for the actions that we deliver, and this can be right through to a sale. But the important first step prior to the sale is getting the initial response/action right. We are multi channel experts so not all the actions will necessarily be delivered via online channels. Any campaign could have an element of email, social media, PPC, contextual, display, online and offline surveys, press, DRTV and inserts. We are calling ourselves the experts so it’s only right we take the risk! Let me know if you would like to learn more.Steve -
Head Of OnlineThe Response Team Oct 2007 - Apr 2010
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Media ManagerThe Response Team Oct 2006 - Oct 2007
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Planner/BuyerThe Response Team Oct 2004 - Oct 2006
Steven Mclay Skills
Steven Mclay Education Details
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University Of KentuckyEconomics
Frequently Asked Questions about Steven Mclay
What company does Steven Mclay work for?
Steven Mclay works for Zuru Group
What is Steven Mclay's role at the current company?
Steven Mclay's current role is New Ventures, Company Growth, Investor.
What is Steven Mclay's email address?
Steven Mclay's email address is st****@****o.co.uk
What schools did Steven Mclay attend?
Steven Mclay attended University Of Kentucky.
What skills is Steven Mclay known for?
Steven Mclay has skills like Ppc, Customer Acquisition, Online Advertising, Affiliate Marketing, Marketing, Digital Marketing, Display Advertising, Advertising, Online Lead Generation, Multi Channel Marketing, Digital Strategy, Online Marketing.
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