Own Awareness & Preference (and all Marketing), Partnerships, and Operations for AlphaGuardian Networks, a cutting edge provider of OT (Operational Technology) Cybersecurity solutions for critical infrastructure utilities, DoD, DoD contractors, and other organizations whose operations rely on Industrial Control Systems (ICS), SCADA, and other OT and IoT.Developed Lean Canvas, segmentation and targeting, and Buyer’s Journey-based plan to enter emerging category's untouched market sectors with new products.Successfully developed NIST SP 800-171 / CMMC cybersecurity compliance program for the company, as well as the SSP (System Security Plan and all association policies and training) enabling DoD (Department of Defense) contracts and DIB (Defense Industrial Base) relationships and work. Earned CSO (Chief Security Officer) Executive Certification.Began AlphaGuardian relationship as an advisor, with evolution to GM role and investor in the business.Cybersecurity, Risk Management, and Emergency Response Event Presenter/Educator, including:NRWA (National Rural Water Association) and WaterPro ConferenceCalifornia Rural Water AssociationERWoW (Evergreen Rural Water of Washington)OAWU (Oregon Association of Water Utilities)FRWA (Florida Rural Water Association)CalMutuals (California Association of Mutual Water Companies) and JPRIMA (Joint Powers Risk and Insurance Management Authority)

Advised Founder/Owner on market segmentation and targeting, market entry strategy & GTM (Go-to-Market) planning, partnership plan development, industry and competitive research, and buyer's journey for selected market segments.

Partner at award-winning specialty business-to-business (B2B) contract (and employee-based) products and business planning and execution agency.  Consistently delivered strategy and exceptional B2B marketing, product, partner, and Sales results via employee and contract-based engagements. These include running and executing Product Marketing, Product Management, Demand Gen, Corporate Marketing, Events, Content and Field Marketing, and the product-to-solution marketing pivot for enterprise to pre-exit startup sized organizations. Prolific content creator and presenter on both security and technology trends and best practices, and marketing and business topics. B2B Buyer's Journey and related educational marketing videos. Provide "The Business-to-Business Marketing Maturity Model" free of charge to students and practitioners. Business builder that has utilized and mentored direct and matrix teams of product marketing, digital, PR, analyst relations and event professionals, subject matter experts, and specialized global resources to first deeply understand the target audience (and their business problems) and then develop and execute innovative campaigns featuring compelling knowledge content to engender trust and drive them through a guided B2B buyer’s journey and expert hand-off to Sales. Engagements include compliance, data protection, EdTech, life sciences MedTech enterprise software / SaaS, a transformational (cyber-security engagement, and other pre-exit and established B2B companies.Packaged services and related training offerings include Full/Interim CMO Service, The B2B Drill, The Demand Gen Black Box Machine, The Marketing-to-Sales Handoff, Partner & Channel Enablement, B2B Academy, Lean Canvas Development, and Customer Marketing Programs.  Proud Winners: - Brand Innovators Award for Innovation and Achievement in Brand Marketing for B2B - Virtual Event Innovation Award: CA Technologies— Hybrid event

Capstone: The Business Plan faculty advisor and Adjunct Professor in Marketing and Business Planning - NYU SPS Master’s Degree Programs are one way to share my knowledge and experience with the next generation and stay cutting edge on trends and tools for my full-time work. Graduate marketing and Capstone/final thesis instructor and curriculum developer since 2010; Pioneered new online, hybrid, and blended course formats, including the first NYU SPS Blended Capstone: The Business Plan course to complete the NYU M.S. in Integrated Marketing Program. Deliver "Strategic Marketing" core course for M.S. in Management & Systems (STEM) for CIO/CTO-track STEM master's degree candidates to show how Marketing can be aligned with IT, Sales, and other corporate functions. Assist with on-boarding and mentoring new adjuncts and developing/updating curriculum and teaching materials/techniques/tools. Participated in NYU "Reaching Foreign Students"​ seminar program to enhance materials and techniques for global students in the NYU SPS Division of Programs in Business master's degree programs. Creator of NYU SPS virtual B2B Marketing video session used by department instructors, co-creator of NYU SPS "Ask the Experts" video series, and contributing author to NYU publications.

meshIQ is the industry leader in i2* (integration infrastructure) management and AIOps for F1000 organizations. This includes exploiting messaging middleware environments and the contents of messages to improve the business and technical understanding of complex enterprise application stack. Managing messaging middleware, monitoring entire application stacks end-to-end, providing proactive alerts, tracing and tracking transactions, visualizing, analyzing and reporting on machine data in meaningful ways, simplifying root cause analysis, and providing data to support business decisions.As VP of Product Management, Marketing, and Analyst Relations drove significant organic revenue growth in flat market, and positioned company for successful exit.Founded and directed first customer Advisory Board, enhancing existing customer relationships, extracting valuable insights to drive product roadmap, and ultimately supporting 100% retention with double digit revenue growth. Created targeted Industry Analyst Relations program resulting in stellar product coverage and 18 months-worth of premium Demand Generation content. *i2 includes: IBM MQ, IIB, and ACE, Kafka, TIBCO EMS, Solace, REST API, and much more

Drove product marketing, thought leadership, adoption and product efforts for 3-sided B2B2B/B2B2G platform and SaaS Cloud portfolio, including new AnalyticsAI and Collaborate products.Created, head, and hosted the Modernizing Your Practice podcast and content series targeting the accounting and finance function, and act as accounting, finance and IT solutions thought leader, evangelist, and content creator for 10+ targeted audience segments and verticals, including: Top 100 and G400 CPA firms, Cloud service providers, financial services organizations, and regulators. Co-developed the company’s initial product marketing function, including developing an actionable B2B persona template and an awareness and preference measurement model. Developed new actionable buyer personas, firm profiles, targeted messaging, and audience-specific content for contact acquisition and each stage of the buying journey based on extensive customer, “Closed-Lost,” and prospect research and analysis. Worked with demand generation team to develop vertical and buyer persona-specific GTM plans with new metrics to measure success.Drive customer success efforts, including development of an externally facing product roadmap to acquire customer references, video testimonials, case studies, additional product usage, and insights for my outsourced development and engineering team.Rapidly developed and launched new “virtual firm” transformation program with new messaging, new and curated multi-media assets, and global promotion elements. Developed first chat bot (Drift) scripts and full branching.Demo'd solutions regularly and built (and delivered) thought leadership, business-level, and problem-specific presentations and storytelling events regularly, including:-Podcasts (Go Beyond Disruption Podcast)-LinkedIn Live-Webinars (owned and 3rd party (Accounting Today, CPA Practice Advisor))-Industry Events (Rainmaker, Accounting & Finance Show, DCPA, AICPA and CIMA)

Brought into historic EdTech and education management company via 3-month B2B Cubed contract to develop new institutional (B2B/B2I) strategies and programs, including integration and launch of acquired Cloud SaaS and software-based companies/products, a new platform, and new product and service partnerships, including i-Human Patients.Worked with 3 business units and global sales teams included market and buying team research, segmentation and targeting drills, and mentoring staff on buyer insights and the B2B buyer's journey. Project highlights include capturing and immediately utilizing customer advisory board insights and the development and execution of new content and communication plans. Sub-projects included new portfolio branding and launch program, original content for entering new clinical simulation sector, and standing up Pardot (and Salesforce) as customer and prospect communication and campaign system and ensuring new Salesforce integration supports organizational needs.Developed expertise/credibility video content with key subject matter experts (SMEs) and thought leaders.

Brought into pre-exit cybersecurity company by my long-time colleague, I partnered on this B2B Cubed project to transform it into a customer and buyer-centric organization utilizing a "buyer's journey" approach to product management, marketing and sales. The Goals: Position it for acquisition and make the buyer’s journey as straightforward and easy to traverse as possible for prospective buyers. This required deeply understanding the business problem from the perspective of the person/buyer with the problem, driving awareness, and then giving them exactly what is sought (knowledge and insights, etc.) during each stage of their buying journey. In this case, it also required gaining sufficient awareness and credibility with the target market, target buyers, and potential MSP resellers, partners, and private equity investors so that our buyer-centric message was heard and readily consumed. Highlights:-Developed new credibility brand (the Comodo Threat Intelligence Lab) to support pre and post-chasm products. This included weekly high value written and multi-media content and press coverage along with the company’s initial permission marketing program and multiple demand generation campaign on-ramps - Developed Thought Leadership, Inside Sales, Direct Sales, and MSP Channel Sales content programs in which each element created had a specific audience and “job to do”- Developed “lean canvas” for each key problem/solution and continuously trained and mentored Product and Digital teams on them and buyer’s journey elements- Worked closely with PR and Analyst Relations functions in all planning and execution activities to ensure alignment, measure results, and make needed adjustments along the way- Adapted Sales Enablement/Training materials for “Challenger Sale” model- Developed and executed unique Black Hat USA event presence driving 300%+ increase in measurables with no budget increaseNOTE: Exit strategy achieved via Private Equity purchase of Comodo CA.

Drove development and GTM for specialized “Big Iron to Big Data” enterprise IT solutions (including next gen analytical and security management platforms such as Splunk) to address these business problems at Global 2000 enterprises:-Realizing real-time Big Data analytics for the entire enterprise-Meeting Big Data-related security standards and compliance requirements -Finding significant cost savings and performance improvements for mainframe, Big Iron to Big Data, and other enterprise environmentsAs Director, Product Management for the Business Unit, owned the Product Management function and the Product Marketing function spanning market/prospects-to-Engineering/Development, including strategy, customer insight, go-to-market (GTM), and demand generation content development.Key Efforts Included:-Splunk Partnership Marketing and Sales Enablement (for Splunk and Syncsort Sales teams), including these solution areas:--IT Operations Analytics (ITOA) --Enterprise Security / SIEM (Security Information and Event Management)--IT Service Intelligence--Enterprise Cost Optimization -Requirements Gathering for Agile Development Efforts-'Lean Canvas' and Related Project Charter Development -Development of Innovative Joint BMC - Compuware - Splunk - Syncsort DevOps Program for Enterprises-Sales Tools and Sales Kickoff Training-Customer Marketing (Case Studies, Customer Advisory Board, etc.)-Drove Thought Leadership Editorial Program for Enterprise SIEM, ITOA, IT Service Intelligence and Enterprise IT Cost Optimization Solutions-Mentored and Supported New Thought Leader Authors and Presenters to Expand Program-Efficient Adoption, Launch and Support of Newly Acquired and Developed Products-Drove global Customer Advisory Board (CAB) communication, feedback and event program for enterprise customers-Executed key events, including Splunk SKO (Sales Kickoff), SHARE, etc.

Recruited via B2B Cubed agency engagement for complete product marketing and demand generation engine build project at life sciences 'clinical Cloud' technology firm. Drove cross-functional, global team of product marketing, PR/AR, events / field marketing, SME, and other staff to drive demand, efficiently hand it off to Sales, and enable Sales and Pre-Sales to close it expeditiously. Developed ROI-based event selection, execution and measurement process. Monitored and measured all demand gen/pipeline progress via Salesforce.com, Google Analytics and other leading marketing, sales and campaign tools to drive efficient forecasting and management oversight and enable adjustments and course corrections in real-time. Exceeded all demand generation, PR/press/editorial placement, channel partner recruitment and other relevant objectives, including doubling prospect engagement and new demand objectives and a 300% increase in earned media and editorial placement.Utilized off-shore and matrix team to develop efficient "content factory"​ to feed buyer's journey-based demand generation campaign program. Retrained inherited staff and mentored larger team in the "buyer's journey,"​ content creation, and effective B2B storytelling to engage prospects. Campaign development and automation efforts included role-specific customized messaging, content/assets, and events for each campaign stage with Contact, Inquiry Lead and Opportunity (CILO), scoring throughout. Developed trend-based branded content (info-graphics, industry articles and whitepapers, webinars, executive seminars, etc.) to drive massive gains in earned media and customer/prospect interactions.This 2 1/2 year project re-positioned the entire company for sustainable growth and success in pre-existing and new direct and channel lines of business.

-Recruited back to help reverse revenue decline for software company's enterprise B2B software and services business unit targeting the Financial Services sector and Global 2000-Drove worldwide product management & marketing, advertising, and associated branding, retention and lead generation programs for Security, Storage Management, APM (Application Performance Management), etc. resulting in CA Mainframe becoming hugely profitable, growing business -Managed direct team of 15 (and matrix team of 30), to create, deliver and measure innovative worldwide lead generation, retention (93% (from 78% 2 years earlier)), and awareness and preference programs supporting 13 product lines, new acquisitions and 200+ products (including CA ACF2, Top Secret, Compliance Manager, Tape Encryption and other security solutions, APM, and data protection lines)-Drove GTM and global launch plan for Cross-enterprise APM solution which utilized newly integrated Wily Introscope APM and CA SYSVIEW APM to provide first truly enterprise-wide application insight-Reversed revenue decline and enabled growth at 2x the industry average-CMO and Creative Director responsible for new media, virtual events and customer outreach programs including documentary film, "Big Iron: The Mainframe Story and the industry's most successful virtual event to date, the award-winning "May Mainframe Madness"​ event-Re-envisioned CA World mainframe presence to dramatically increase customer engagement and drive new pipeline and new customer marketing/reference activity-Expert at understanding and marketing to the "Buyer's Journey" with high-impact, low-cost programs and campaigns-Company and industry spokesperson and opinion driver, including speaking at industry events and being a regular columnist for Enterprise Executive Magazine

-Owned strategic planning and account planning for creative advertising and branded content agency serving B2B, luxury, real estate, financial services and other clients-Learned clients' business and developed deep understanding of their sector, customers, prospects and competition; managed campaigns from research and analysis through development, execution and follow-up stages-Drove new business development and new product/service idea development-Supervised, contributed to and created advertising and branded content deliverables-Managed new film (Cayman Went) and other TV and radio production projects and production sub-contractors-Owned internal Chowder Inc. marketing plan, PR and all related activities-As Associate Producer for independent feature film 'Cayman Went' helped drive successful production and distribution of the first feature-length branded content piece in the advertising industry's history

-Developed and delivered world-wide global integrated corporate and solution-level marketing and demand generation campaigns; tapped as company expert in buyer insight, personas, and behavior for each stage of the “Buyer’s Journey”-Developed strategy, tactics and content for the target audience for each stage of the “buyer’s journey”, and coordinated all activities with the worldwide geography teams-Developed and executed industry vertical programs for financial services, federal government, and SLED (state and local government + education) -Worked with in-house experts, advertising, marketing, research and related outside firms to create and deliver optimum content to support demand and lead generation efforts-Owned creation of worldwide sales integration, sales tools & training for internal and re-seller sales-Managed and mentored remote, matrix teams to drive and measure global execution -Asked by VP of Sales to do a year as a Sales Manager; managed, trained and supported Storage/Data Protection Sales team to grow government/public sector revenue -Product Management and Marketing lead for backup and recovery solutions (Enterprise Backup and ARCserve) through highly successful v9-v11.5 launches and rollout; drove strategy, customer advisory function and was the leading Sales Enablement/channel content creator across the company-Developed and delivered training for channel partners and new hires; mentored new and function-changing staff

Provided expert marketing, branding, research and related services and strategy development for customers in the Cloud and IT services sector (including SwapDrive Corporation and IPDR.org) -Advised senior management on partnership development & product marketing supporting ISP channel model -Established and implemented product strategies and roll-out plans for backup & content lines-Lead negotiations and coordinated corporate resources during prospect identification phase and lead qualification and "capture" phases of channel re-seller partner acquisition process -Directed marketing intelligence, reviewed and analyzed market trends, competition and user habits-Served as contracted Marketing Director for new international technical consortium IPDR.org-Established initial worldwide marketing and public relations infrastructure-Developed and executed initial marketing plan; served as in-house creative-Created branding, positioning, and messaging for organization and “IPDR Compliant” program

Researched, evaluated and followed up with potential Swapdive ISP partners for our managed services/SaaS offerings. Prepared materials and brought decision-makers to the table for final deal negotiations.

Internet Protocol Detail Record Organization (IPDR). Served as contracted Marketing Director for new international technical consortium creating an Internet IP-based usage and billing standard for service providers (xSPs). Established initial worldwide marketing and public relations infrastructure leading to industry acceptance and funding. Created branding, positioning, and messaging for organization and “IPDR Compliant” program.

-Developed and launched product and service offerings for successful technology start-up and acted as part of management team for strategic planning, investor relations, marketing and PR efforts-Evangelist and thought leader who successfully marketed this new Managed Service / IaaS model for the data protection and storage sector-Established product marketing and management functions, including development of service offerings, SLAs, usage-based pricing, and partner revenue sharing model-Developed and executed channel partner GTM program, including marketing, sales training and enablement, and "launch" for each partner (including NTT Verio and AT&T Hosting Services)-Company has since been acquired by IBM and services developed at Arsenal currently exist as IBM SmartCloud Resilience Services

-Recruited DoD contract project management role (with DoD Secret security clearance) supporting DISA (Defense Information Systems Agency), US Army, and other information systems projects -Developed and managed marketing and sales support as MSS grew from $600K to $10M/year -Managed development, launch, marketing, advertising and support of new white label OEM IaaS service offerings -Developed SLAs, pricing and revenue share model for Co-location Class 5 data center partners-Created and implemented marketing campaigns, sales education and support-Extensive partnership and alliance development responsibilities; rolled out new channel program-Consistently met or exceeded revenue and profitability targets -Developed detailed sales-operations process model for new managed service offerings-As Project Manager, led complex project implementations with Veritas and other partners and vendors for F1000 enterprise-class clients