Stephen Miller Email & Phone Number

Newbury, GB

• Drove a 9% uplift in digital volume with a 2.6pp increase share in 2023, in all categories across UK, Germany, Italy and Spain by focusing on capability and simpler propositions.
• Identified over £320m in revenue generating opportunities in the biggest 4 European countries by delivering Vodafone's first Finalta Telco benchmark, resulting in over 97m in increased revenue through digital.
• Pioneered the implementation of Customer Effort Scores (CES) in 15 markets which improved digital experience by 0.5 out of 7 in six months, resulting in a 5% increase in conversion and 26k additional monthly orders.
• Achieved an 80% improvement in conversion for 12% of onsite traffic by deploying a Guided Selling Tool in the UK, which uses psychology powered machine learning to replicate the questions of human advisers in.
• Added 30k Gross Ads p.a. delivering an extra €30m in revenue and saving €3m in fraud by driving an order to activation strategy that led to the use of 24 fraud tools in Germany.
• Saved €1.1m in telesales bill related calls in Spain, reducing calls by 11.5k per month by implementing a containment metric to accelerate bill goal completion rate from 7% to 19%.

London, GB

• Grew digital revenue 10%, managing an operational £410m P&L of over 470k units.
• Created 4.5k extra acquisition sales a month, of which 80% were incremental from Sim Only Basics brand sold exclusively through affiliates. Built and outperformed the business case with the lowest CPA of £24.50 vs.
• Accelerated onsite conversion by 30% through A/B testing as the eCommerce lead on the successful Agile Reinvent redesign project to pay back the £13.2m re-platforming investment.

London, GB

• Increased sales 40% month on month in acquisition volume by working with performance marketing teams to better identify small business customers.

London, GB

• Grew channel share from 2% to over 40% and volume from 0.2k per month to 15.8k per month in twelve months by customer led website redesign and strong marketing performance.
• Reduced CPA to £55 as part of a fully owned £6m a year affiliate budget by working with affiliate partners on marketing and site opportunities.

London, GB

• Delivered an 8% improvement in conversion and 24% reduction in CPA working with Google to test 50 onsite conversion ideas.

London, GB

• Sold over 2k sales, the equivalent of a months' volume in four days as the digital lead as part of Vodafone's first ever Black Friday event by focusing on time limited offers.

London, GB

• Reduced time to taken to test iPhones for launch windows by 30% by removing redundant and unnecessary steps in the testing process.

London, GB

• Have worked with other channels and the implementation team on future projects to minimize loss

London, GB

Coached, mentored and performance managed over twenty team members to achieve on a range of commercial and customer performance indicators. Store now delivers over 3 million pounds of gross profit to the business annually and was also the best mystery shopped store in region.

London, GB

Dramatic improvement in customer recommendations with stores best ever Net Promoter Score (NPS) quarter performance of 58% in quarter three 2009.

London, GB

With a completely new team achieved the 5th highest mystery shop year to date score in company with 97.4%, highest NPS in region of 67% and best footfall conversion in region of 7.7% year to date

London, GB

Opened up the Bexleyheath relocation store as Vodafone's third best ever relocation on sales performance of increasing new customers and making profit.

London, GB

In charge of the regions most high profile and busiest store while still deputy manager while manager was away supporting the region.

London, GB

Set sales records of 115 new agreements in a month and also came in unpaid on my days off one week just so the store could hit target selling five agreements a day six days in a row.