Steve Minichini Email & Phone Number

Norwalk, Ct, Us

Fairfield County, Connecticut, United States

Head Coach AAU D3 Men’s Ice Hockey

New York, New York, United States

MediaRated, LLC is a groundbreaking full-service agency founded by Steve Minichini. With a comprehensive suite of services related to paid media and innovative product development, MediaRated enables businesses to achieve exceptional results. Additionally, through its incubator program, MediaRated invests in female-owned and operated startups, providing them with the necessary resources and support to thrive in the entrepreneurial landscape.

New York City Area

New innovations are changing what's possible in reaching target audiences through multiple platforms. As the leader of Evoke's media business, Steve sets the vision for ad tech innovation. He helps develop new capabilities for Evoke, keeping the agency on the cutting edge of technology. A proven innovator, Steve has the ability to predict market change and deploy resources to ensure Evoke in always learning, growing and succeeding on behalf of the clients we represent.

Greater New York City Area

AboveNation Media is a digital centric, full service agency built for today's technology infused marketplace. The agency brings clarity to a confusing, ever changing media landscape. With a core focus on ad tech and the digitization of all media, we understand CMOs, Brand Managers and Marketing Professionals at every level need answers. AboveNation Media provides a smart, clear vision on how to use everything media has to offer. The professionals at AboveNation Media are industry experts with decades of experience, succeeding with all forms of media.

Greater New York City Area

Steve serves as Chief Innovation and Growth Officer for Assembly. In this role, he is primarily responsible for managing the innovation process inside the organization that identifies strategies, business opportunities and new technologies which enable Assembly to successful service clients. He focuses on developing new capabilities for the organization, negotiating enterprise wide partnerships and evolving new business models that allow Assembly to compete and win in today’s competitive media landscape. Specifically, Steve provides leadership throughout all disciplines within the organization. He creates networks (both internal and external) centered on collaboration and ensures the voice of the consumer is center to all idea generation. Steve, a two time Media All Star (Ad Week 2011, Media Post 2013), leads all new business development initiatives for Assembly. Steve also services existing clients by enhancing their marketplace perspective to further capitalize on new technologies, which enable a greater, more effective connection to the customer. Steve, a proven innovator, has developed several successful proprietary technologies for Assembly including BrandScorecard (API Enabled Metrics & Optimization Dashboard), CatapultDNM (Online Media Negotiation Marketplace), HotSpots (Technology Infused Media Exchange) and TargetDCV (Creative Dynamic Creative Versioning Technology)Servicing many industry vertical markets, Steve has significant depth and expertise within the Consumer Package Goods, Entertainment, Finance, Pharmaceutical (Rx & OTC), Retail, Shopper Marketing, Technology and Travel & Tourism industries.

Steve Minichini is President of Interactive Marketing for TargetCast, an independent full service marketing company designed to serve Strong Independent Brands. In his role, Steve leads clients through the process of developing smart business strategies that will elevate business success through the use of Interactive Marketing. Steve is responsible for leading the discipline across multiple specialty units within the organization including Search Engine Marketing, Interactive Creative Services, Technology Services and all forms of Digital Marketing including Video Everywhere, Social Media and Mobile Marketing.Minichini is recognized as an expert within the Interactive Marketing arena and has developed winning marketing solutions for brands such as AMC (Rainbow Media), Expedia.com, Hotels.com, New York Life, TIAA Cref, Pfizer, Gilead Sciences, Novartis Pharmaceuticals and Procter and Gamble. Steve is also an accomplished innovator, having ideated, built and launched many industry leading products utilized for the interactive space including BrandReveal (a social media measurement technology), Catapult DNM (online media negotiation technology), Target dcv (dynamic creative versioning – smart marketing units) and Target HotSpots (technology driven media exchange). Steve takes great pride in developing talent as well. Within his first 12 months with TargetCast, Steve played an integral role in helping the organization achieve the award for Independent Media Agency of the Year in 2010. Prior to joining TargetCast, Steve served as President and CEO of Triumph360, a full service Interactive Marketing services firm that he created in 1998. Steve merged Triumph360 with TargetCast in January, 2010 and successfully integrated all Triumph360 staff members and accounts within the existing TargetCast organization.

Triumph360's President and CEO, Steve Minichini, has a depth of experience in marketing for prominent Apparel, Automotive, Consumer Packaged Goods, Entertainment, Fast Food, Financial Services, Luxury Brand, Pharmaceutical, Technology, and Travel & Tourism. Steve has spent more than 18 years within the field of marketing working with Jordan, McGrath, Case and Partners as a SVP, Director of Marketing Strategies. During his time with JMCP, Steve also worked to launch their first digital division, JMCP Touch. In this role, Steve held the position of SVP, Director of Interactive Communications. Thereafter, Steve joined imc2 where he launched imc2 New York office. During his time with imc2, Steve held the position of SVP, Managing Director and was responsible for the success of both the New York and Philadelphia offices.Steve has taken his expertise in marketing and communication and applied it to the services he and his team provide today through Triumph360, LLC

Dallas/Fort Worth Area

Steve was named SVP, Managing Director for imc2's New York City & Philadelphia operations. During his tenure, Steve managed the entire New York office, the Philadelphia office, the interactive media discipline, the search engine marketing team, and was named President of Enversa, a proprietary online media buying tool.

To provide leadership and innovation to the Marketing process with a focus on Traditional vehicles as well as Interactive media. Heavily involved within many agency new business efforts. Positioned the media process within the forefront of marketing plan development and delivered media creativity throughout brand planning rather than have it follow the marketing and creative process, while also understanding that the seamless connection between message development and message exposure. Through this process lead client marketing programs to maximum point of success in the marketplace.