Steve Mintz

Steve Mintz Email and Phone Number

Marketing Strategist | CRM Digital & Direct Marketing Visionary | Leader | Optimizer | Revenue Generator | Grower of Retention | Curling | Soccer @ Huston Design
Steve Mintz's Location
Madison, Wisconsin, United States, United States
Steve Mintz's Contact Details
About Steve Mintz

I am a dynamic, collaborative, tech-savvy marketing strategy leader who works with clients to better understand their goals, objectives and customer needs and devises marketing strategies and tactics to drive new customer acquisition, revenue, retention, satisfaction, loyalty, and referral. I am a leader of cross-functional teams and builder of partnerships.Skills include:• CRM (Customer Relationship Management)• Digital Marketing• Direct Marketing• Go-To-Market Strategy • Integrated Marketing Campaigns• Leadership• Market Research• Marketing Strategy• Product Management• Program Management• Project Management• Voice-of-the-CustomerI excel in delivering results for clients and brands, from small businesses with less than $5 million dollars in revenue to some of the largest Fortune 500 companies. I’ve worked with leading brands in their categories like 3M, Allstate, American Family, CUNA Mutual, Great Wolf Resorts, Hershey Resorts and Entertainment, Lands’ End, Liberty Mutual, Nordstrom, Sub-Zero, Verizon Wireless, Wamsutta and Wolf.Strengths: Activator, Adaptability, Analytical, Collaboration, Context, Ideation, Leadership, Relator, Strategic Thinker.

Steve Mintz's Current Company Details
Huston Design

Huston Design

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Marketing Strategist | CRM Digital & Direct Marketing Visionary | Leader | Optimizer | Revenue Generator | Grower of Retention | Curling | Soccer
Steve Mintz Work Experience Details
  • Huston Design
    Marketing Director
    Huston Design Sep 2024 - Present
    Madison, Wi, Us
    Helping clients to get the most out of their marketing investment. We help you develop a marketing strategy tied to your business goals such as new customer acquisition, revenue growth, and retention. We help you to develop your brand, website, print collateral and content to help you attract and engage your ideal customer, capture their interest, start the conversation and turn prospects into raving customers/fans. Together with incredibly talented-yet-humble designers, we develop, design and implement that marketing project that’s been sitting in your to-do list for months (years?😳). I am so fortunate to work with a great team that is willing to work as an extension of yours to tackle those projects that will deliver the growth you know they will if only you could get to them.
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  • Wage Protector
    Marketing Consultant
    Wage Protector Apr 2015 - Present
    Wage Protector® is critical obligation insurance providing extra funds to help pay the bills when paychecks take a hit. Wage Protector is a unique, three-in-one, voluntary supplemental policy. Benefits included are for: Disability due to illness or injury; job loss, or involuntary unemployment; and re-employment at a lower income.Develop and execute marketing strategy for the Wage Protector brand and its distributor, producer and sponsor partners.
  • Salarygap Partners
    Marketing Consultant
    Salarygap Partners 2015 - Sep 2024
    Salisbury, North Carolina, Us
    Salary Gap Partners, LLC develops and markets programs like the Wage Protector® Program, providing loss of income protection solutions for the financial services industry, employer, association and affinity groups in the United States and Canada.Develop marketing strategy and go-to-market plan for Wage Protector®. Execute on the plan.
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  • Jolicoeur & Associates Risk Solutions
    Marketing Consultant
    Jolicoeur & Associates Risk Solutions 2015 - Sep 2024
    The Villages, Florida, Us
    Jolicoeur & Associates Risk Solutions, LLC is a business advisory and product development firm, dedicated to providing insurance companies innovative, realistic and practical business solutions. Jolicoeur & Associates Risk Solutions, LLC bridges solutions in the insurance industry through business consulting, product development, and distribution.As a Marketing Consultant, I work to develop marketing strategy, go-to-market plans, and execute on the plan.
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  • Clm Prescriptives, Llc
    Chief Consultant And President (Marketing To Win Methodology To Optimize Your Marketing Strategy)
    Clm Prescriptives, Llc Mar 2014 - Sep 2024
    Assess customer journey(s), capabilities, challenges, needs and supporting marketing technology ecosystem, identify requirements, and find the right marketing technology (CRM, Marketing Automation, Campaign Management) to support corporate goals and objectives.Develop & create clearly defined marketing strategies to support revenue growth and retention while enhancing brand equity and awareness. Develop unique value propositions, business partnerships, and targeted marketing to segmented audiences leading to business growth.Translate customer needs into marketable product & service enhancements.Analyze, evaluate, plan, & execute on both existing and potential marketing activities and strategies.Industries: insurance, healthcare, telecommunications; plastics; credit union. Projects Completed Recently:- Drive substantial cost savings ($5MM) for a Top 10 Multi-Lines Insurance Carrier by growing the number of customers going paperless.- Assess customer journey & challenges/needs facing a large hospitality/entertainment company; identify business needs and detailed requirements for CRM, Marketing Automation, Campaign Management, and Analytics; build RFP; and manage RFP process.- Upgrade outbound and inbound marketing technology for global hospitality company.- Build customer acquisition marketing strategy for small plastics manufacturer expanding its capacity.- Improve customer website experience and drive improved engagements and conversions for leading software development company.- Build lead nurture campaign content to drive consideration and purchase for leading software development company.- Optimize email campaign performance (improved offer acceptance 3X) for large telecommunications provider.- Build marketing strategies and implement tactics supporting proof-of-concept for selling an insurance product in a new channel after the event in which the product is normally sold. Achieved 2.5x improvement in sales rate over similar insurance products.
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  • Michigan Technological University
    Communications Director
    Michigan Technological University Oct 2021 - Jul 2024
    Houghton, Mi, Us
    Lead communications efforts for the College of Sciences and Arts.
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  • Orchid Strategy Group
    Business Consultant (Specializing In Customer Experience, Marketing Strategy And Direct Marketing)
    Orchid Strategy Group Jun 2014 - Dec 2014
    Northbrook, Us
    Provided thought leadership to a Fortune 100 Insurance Company to reduce costs associated with printing and mailing policy and billing documents by increasing the number of customers opting-in to receive documents online. There were many ideas about how to increase penetration, but the client wanted help to evaluate and prioritize potential projects, coordinate resources across the organization, and implement the projects with the largest potential impact.By determining the projects that contained the greatest potential financial impact without the drag of a complicated and expensive implementation, I mobilized internal teams to drive rapid implementation and save the company as much as $3.5 million annually.
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  • Great Wolf Lodge
    Director Of Crm, Digital And Direct Marketing
    Great Wolf Lodge Nov 2012 - Feb 2014
    Chicago, Illinois, Us
    The brand leader in the waterpark resort industry providing families with quality accommodations, exceptional service and popular proprietary amenities at 11 locations in North America.Drove over $65,000,000 in digital and direct marketing revenue primarily via email, search and display. Implemented Infor CRM and Yesmail ESP systems in fewer than ninety days. Built first usable segmentation scheme. Developed strategy for and implemented first automated email campaigns in Great Wolf history. Significantly increased email testing velocity and email program expansions. Reported and reacted to trends in search and Google ads through in Google Analytics.Key Accomplishments:• Improved email revenue by 14% year-over-year while reducing email cost 30%.• Increased display revenue 200% by implementing retargeting and mobile campaigns.• Increased paid search revenue by 61% via testing and keyword optimization.
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  • American Family Insurance
    Direct Marketing Manager
    American Family Insurance Mar 2009 - Nov 2012
    Madison, Wi, Us
    A Rated, multi-billion dollar, full-lines regional insurance company doing business in 19 states.Managed multi-million dollar variable direct marketing budget, with programs driving sales and retention for auto, homeowners, life, commercial and health insurance. Implemented Customer Lifecycle Marketing program driving improved retention in the first year. Implemented first integrated customer and prospect social media, direct mail and email programs, including on boarding of new email service provider. Introduced direct mail prospect, Internet Lead and customer cross-sell program models. Implemented new integrated marketing portal for agents. Implemented direct marketing programs to support new direct sales channel model.Key Accomplishments:Improved prospect sales rates 34%.Doubled email open rates and increased click-thru rates 50%, while reducing cost four-fold.Improved sales rate on Internet Leads by 50% while keeping costs flat.Increased agent PIR appointment rate by 80%.
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  • Sub-Zero Freezer Company
    Integrated Marketing Manager (Specializing In Crm, Email Marketing, Marketing Strategy)
    Sub-Zero Freezer Company May 2006 - Feb 2009
    Madison, Wi, Us
    Premium appliance manufacturer and marketer for the luxury market around the globe.Developed new branding and positioning platform. Implemented Customer Satisfaction measurement and review process, including review of key measures with Product Distributors and key Dealers. Identified marketing segments, introduced modeling and developed integrated marketing campaigns to grow sales. Managed team of three and led cross-functional teams of up to twelve persons. Regular presentations to senior leadership/executives, sales management, retailers, and designers.Key Accomplishments:• Generated a 150% increase in consumer and trade leads via integrated campaigns.• Grew post-sales satisfaction 3 points in first year.• Implemented Sage Saleslogix CRM system, covering 2,500,000 records and 150 users in conjunction with various departments on time and on budget.
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  • Cuna Mutual Group
    Product Marketing Manager, Personal Lines
    Cuna Mutual Group Jan 2005 - May 2006
    Madison, Wi, Us
    A+ Rated, multi-billion dollar insurance and financial services firm serving over 8,000 credit unions.Identified segments and developed corresponding marketing strategies to grow B2B client base.Key Accomplishments:• Managed and grew primary P/C B2B partnership exceeding $500,000,000 in annual premium by developing and implementing special programs.• Increased penetration into the Top 500 credit unions by 15% while maintaining retention at 99%.
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  • Cuna Mutual Group
    Direct Marketing Manager
    Cuna Mutual Group May 2002 - Jan 2005
    Madison, Wi, Us
    Identified segments and developed marketing strategies to grow premium for auto, homeowners and mechanical breakdown insurance at the B2C level for over 3,200 credit union clients. Developed direct mail segmentation, offer and creative strategies, as well as kit and collateral production. Developed and implemented first direct mail predictive profitability model at CMG.Key Accomplishments: • Generated and sustained 20% growth annually in new business premium written.• Achieved 20% cost savings in paper and production from a $5,200,000 direct mail budget.• Increased annual consumer sales contacts by 12% to 200,000, while reducing direct mail circulation by 5%.
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  • Nordstrom.Com/Lifesketch Inc.
    Forecasting/Planning/Direct Marketing Consultant
    Nordstrom.Com/Lifesketch Inc. Jan 2001 - Apr 2002
    Seattle, Washington, Us
    Created strategy and implemented measures to improve fulfillment 4 percentage points (utilizing best practices in financial planning, forecasting, customer service, and inventory management) for the $500,000,000 direct marketing/Internet division of Nordstrom Inc. in Seattle, WA. Managed relationship with Nordstrom.com.· Directed software upgrade implementation for product management, order fulfillment, inventory management, customer service, distribution center, finance and direct marketing, encompassing over 1,000 users.· Developed business processes and specifications to support the purchase and development of a $5,000,000 merchandise planning, forecasting, purchasing, and inventory planning system.· Trained 40 Inventory Managers in direct marketing principles, merchandising, financial management, planning and forecasting, vendor relations and buying strategy best practices.
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  • Lifesketch
    Consultant
    Lifesketch Jan 2001 - Apr 2002
    Created strategy and implemented measures to improve fulfillment 4 percentage points (utilizing best practices in financial planning, forecasting, customer service, and inventory management) for the $500,000,000 direct marketing/Internet division of Nordstrom Inc. in Seattle, WA. Managed relationship with Nordstrom.com.Directed software upgrade implementation for product management, order fulfillment, inventory management, customer service, distribution center, finance and direct marketing, encompassing over 1,000 users.Developed business processes and specifications to support the purchase and development of a $5,000,000 merchandise planning, forecasting, purchasing, and inventory planning system.Trained 40 Inventory Managers in direct marketing principles, merchandising, financial management, planning and forecasting, vendor relations and buying strategy best practices.
  • Springs Window Fashions
    Product Manager
    Springs Window Fashions Jun 1999 - Jan 2001
    Us
    Over 120 years old, Springs is a Fortune 500 company. The textile and home furnishings marketer and manufacturer is best known for the Springmaid and Wamsutta brands.Created account plans and acquired new business with our National Sales Team at some of the largest retailers in the business, including Wal-Mart, Lowe’s, Home Depot, and Menards. Developed, implemented and evaluated Drapery Hardware strategic plan and budget. Evaluated markets and developed products, overseeing the entire process from the concept and development stages, through the production stages and into successful rollouts.· Increased sales to $62,000,000 (up 74%) in 2000, improving margin 5 percentage points.· Developed and successfully rolled out 24’ $16,000,000 new Structures program nationally in 525 Lowe’s stores and 150 Menards stores.· Developed and successfully rolled out 8’ decorative hardware assortment in 2000 Wal-Mart stores nationwide, generating $15,000,000 in revenues in 10 months at 20% net income.· Redesigned and distributed B2B catalog to 2,500 Drapery Hardware customers.
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  • Lands' End
    Inventory/Forecasting Manager
    Lands' End Oct 1997 - Jun 1999
    Dodgeville, Wi, Us
    An early adopter in Internet sales and marketing, Lands’ End is the planet’s premier direct marketing company. With over $1 billion in sales annually, Lands’ End is recognized for its Guaranteed. Period® brand promise and emphasis on quality, customer service and satisfaction.Forecasted demand for two different categories and worked with 12 vendors to develop short and long-term strategic manufacturing/purchasing strategies to fill customer demand. Responsible for developing seasonal budgets and business plans, creating contingency plans, implementing EDI programs, executing liquidation strategies, communicating initiatives to customer service, and leading efforts to ensure customer satisfaction.· Improved first time catalog order fulfillment by three points to 88% and final fulfillment to 95%.· Developed and executed global purchasing strategies for $60,000,0000 Coed Sport Shirt/Dress Shirt business.· Consulted with product managers on net sales/gross margin improvement opportunities in 7 catalog businesses.· Implemented strategy to liquidate 180,000 dress shirts utilizing retail, print and Internet channels.
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  • Lands' End
    Direct Marketing/Customer Acquisition Manager
    Lands' End Apr 1996 - Oct 1997
    Dodgeville, Wi, Us
    An early adopter in Internet sales and marketing, Lands’ End is the planet’s premier direct marketing company. With over $1 billion in sales annually, Lands’ End is recognized for its Guaranteed. Period® brand promise and emphasis on quality, customer service and satisfaction.Created, developed and merchandised Lands’ End Prospector catalogs. Conducted tests with the Marketing, Marketing Research and Direct Marketing teams in mailing strategies, customer appreciation programs, and advertising. Established test and marketing strategies of Lands’ End ads on the Internet. Developed customer retention programs. Responsible for communicating selling messages to Customer Sales and Service and ensuring the timely and accurate capture of information by Customer Service.· Added 880,000 new customers with a 40% improvement in cost per new customer.· Merchandised and developed four prospector catalogs that generated $64,000,000 in new customer revenue.· Developed post-mortem review process to analyze $100,000,000 in revenues across seven catalogs.
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  • 3M
    Summer Intern (Specializing In Product Management, Forecasting, Corporate Social Responsibility)
    3M May 1995 - Aug 1995
    St Paul, Mn, Us
    A recognized leader in research and development, 3M produces thousands of innovative products for dozens of diverse markets.Summer internship. Responsible for new business and partnership development for environmental programs for the $1,000,000,000 Data Storage Division. Also forecasted demand and initiated market research projects within the division.· Developed $1,000,000 Data Care Program covering two dozen product lines.· Forecasted sales for $400,000,000 tape product line.
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  • Official Birthday Bars Ltd. (Nitty Gritty)
    Director Of Development/Manager
    Official Birthday Bars Ltd. (Nitty Gritty) Jun 1991 - Sep 1994
    Developed franchising plans for Nitty Gritty Restaurants covering Southern and Central Wisconsin. Opened first new location. Supervised staff at two locations. Created ad campaigns via print and radio for all site promotions. Created customer retention strategies.· Opened Nitty Gritty restaurant in Stevens Point, WI, hiring and managing a staff of 25.· Managed bar in Madison with gross receipts of $850,000 and staff of 12.
  • Nitty Gritty
    Manager
    Nitty Gritty 1991 - 1993
    Developed programs and events to drive revenue and loyalty.Managed bar staff of ten.Supervised wait staff of up to 20.Ordered beer and liquor.Served as host during peak days.

Steve Mintz Skills

Direct Marketing Marketing Strategy Integrated Marketing Crm Lead Generation Strategy Marketing Email Marketing Digital Marketing Marketing Research Strategic Planning B2b Leadership Product Management Direct Mail Market Research Insurance Online Marketing Database Marketing Advertising Segmentation New Business Development Analytics Management Marketing Communications Social Media Marketing E Commerce Forecasting Seo Account Management Customer Retention Product Marketing Vendor Management Team Building Customer Relationship Management Business To Business Marketing Automation

Steve Mintz Education Details

  • Wisconsin School Of Business
    Wisconsin School Of Business
    Marketing
  • University Of Wisconsin-Madison
    University Of Wisconsin-Madison
    Marketing
  • University Of Wisconsin-Madison
    University Of Wisconsin-Madison
    Political Science And Geography
  • East Brunswick High School
    East Brunswick High School
    High School Diploma

Frequently Asked Questions about Steve Mintz

What company does Steve Mintz work for?

Steve Mintz works for Huston Design

What is Steve Mintz's role at the current company?

Steve Mintz's current role is Marketing Strategist | CRM Digital & Direct Marketing Visionary | Leader | Optimizer | Revenue Generator | Grower of Retention | Curling | Soccer.

What is Steve Mintz's email address?

Steve Mintz's email address is sm****@****tds.net

What is Steve Mintz's direct phone number?

Steve Mintz's direct phone number is +160823*****

What schools did Steve Mintz attend?

Steve Mintz attended Wisconsin School Of Business, University Of Wisconsin-Madison, University Of Wisconsin-Madison, East Brunswick High School.

What are some of Steve Mintz's interests?

Steve Mintz has interest in Children, Arts And Culture, Environment, Health.

What skills is Steve Mintz known for?

Steve Mintz has skills like Direct Marketing, Marketing Strategy, Integrated Marketing, Crm, Lead Generation, Strategy, Marketing, Email Marketing, Digital Marketing, Marketing Research, Strategic Planning, B2b.

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