Steve Montgomery Email and Phone Number
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• Storyteller extraordinaire: Crafting engaging actionable insights from the voice of the consumer• Collaborative, communicative and highly personable group leader and colleague • Deep knowledge of quantitative research methods: attitudinal/behavioral segmentation, multivariate analysis (conjoint/discrete choice, regressions, factor/cluster) pricing research, UX, market studies, tracking studies, brand equity, concept testing, positioning, advertising effectiveness• Foundational & evaluative study design and moderating experience, ethnographies, ideations, diary studies, iterative design & usability studies, card sorting/tree testing, journey mapping, participatory design, benchmarking• Strong experience integrating survey attitudinal with 1st party product/customer analytic data • Software Skills —Highly Skilled in PowerPoint; Word, Excel (including Pivot Tables), SPSS, Tableau, Figma, Miro, (some SQL knowledge); AI: ChatGPT, Prompt Storm, Bard, MidJourneyTeam Leadership | Strategic Planning | Research | Storytelling | Presentations | Communications | Brand Tracking | Positioning Research | Surveys | Multivariate Analysis | Segmentation | Pricing Research | Max-Diff | Conjoint | Discrete Choice | Kano Concept Testing | Eye Tracking | First Click Testing | Benchmarking | User Interviews | Moderating | Usability Testing Brainstorming | Participatory Design | Ethnographies | Diary Studies | Journey Mapping | Personas | AI Research Design & Prompt Engineering
Luth Research
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Senior Vice PresidentLuth Research Mar 2024 - PresentSan Diego, California, Us
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Vp Consumer & Product Insights, PeacockNbcuniversal Dec 2019 - Dec 2023New York City, Ny, UsLed team of UX/CX researchers to support domestic and global roadmaps in partnership with product viewing, commerce and marketing teams to help meet specific executive-level KPIs/OKRs. Guided user-centric insights and feature or journey testing generating lifts in onboarding, engagement and monetization experiences. Executed foundational and evaluative research utilizing both qualitative and quantitative methodologies. Collaborated with product analytics, decision science and customer service to tell holistic stories. Delivered executive-level presentations on strategic findings and implications. Innovated new research methods that allowed Peacock to stand out in a competitive streaming market.• Successfully launched the service nationwide and helped grow paid sub base 5-fold through design, implementation and management of customer trial and UX/CX/brand tracking initiatives.• Enhanced customer journeys to improve customer acquisition and retention by 10% and churn by as much as 30%. • Improved watch time and visitation frequency by approximately 5% through insights on discovery-related experiences and features.• Evolved team structure to work more collaboratively with product teams – resulting in a stronger voice of the consumer throughout the agile framework. -
Director Consumer InsightsHbo Mar 2015 - Dec 2019New York, Ny, UsOversaw insights for HBO NOW, HBO Max and HBO Linear supporting product, distribution, consumer and brand marketing. Collaborated with product managers and designers to align research strategy, objectives, and analysis to UX / CX outcomes and business decisions. Managed large data sets and translated into actionable narrative through SPSS, Tableau, and Excel software. Oversaw two direct reports, research budgets, and planning.• Successfully launched HBO NOW in 2016 via performance tracking initiatives to enhance customer journeys, brand & product perceptions• Improved acquisition and retention performance by 5% and 10%, respectfully, through KPI tracking and reporting. • Refined and optimized subscriber onboarding, upsell and retention journeys to improve platform acquisition. monetization and churn.• Drove CX and CRM efficiencies through customer offer testing and message optimization for growth marketing initiatives. -
Director Consumer InsightsTime Inc. Aug 2011 - Mar 2015New York, Ny, UsOversaw primary user, UX and advertising research for TIME & Sports Illustrated brands. Articulated consumer voice on emerging products and platforms driving future company growth. Led large subscriber panels, digital audience profiling initiatives, UX tracking studies, prototype testing, tablet and mobile device best practices research, and social media capabilities development.• Accelerated the brands’ evolution from print to digital platforms through market and subscriber insights. • Demonstrated ROI of integrated ad campaigns; developed compelling findings that led sales efforts generating $5M in incremental revenue.• Served on Time Inc. ad effectiveness and digital research taskforces to develop and implement best practices and standards across brands. -
Senior Manager, Research And InsightsTime Inc. Feb 2008 - Aug 2011New York, Ny, Us
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Research ManagerTime Inc. Aug 2005 - Jan 2008New York, Ny, Us
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Senior Account ManagerIpsos Jan 2004 - Jul 2005Paris, FrManaged a team of project directors servicing the Mondelez account. Consulted with key clients on custom market research strategy and design; oversaw project execution and final management and reports using TURF, conjoint and Van Westendorp analysis• Grew Mondelez account $500K over the course of tenure by broadening methodologies and value-add analytic spend.• Led efforts towards a streamlined and innovative early-stage concept development program that more consistently met action standards.• Uncovered behavioral trends contributing to the decline in trial and repeat purchase on key brands and provide merchandising and advertising-related solutions.
Steve Montgomery Skills
Steve Montgomery Education Details
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University Of Wisconsin-MadisonPolitical Science -
Thunderbird School Of Global ManagementMarketing
Frequently Asked Questions about Steve Montgomery
What company does Steve Montgomery work for?
Steve Montgomery works for Luth Research
What is Steve Montgomery's role at the current company?
Steve Montgomery's current role is Consumer Insights | CX/UX Brand Research Leader | D2C Customer Journey Focused | Business Acumen.
What is Steve Montgomery's email address?
Steve Montgomery's email address is st****@****ird.edu
What is Steve Montgomery's direct phone number?
Steve Montgomery's direct phone number is +121251*****
What schools did Steve Montgomery attend?
Steve Montgomery attended University Of Wisconsin-Madison, Thunderbird School Of Global Management.
What skills is Steve Montgomery known for?
Steve Montgomery has skills like Market Research, Customer Insight, Brand Equity, Social Media, Digital Strategy, Competitive Analysis, Quantitative Research, Marketing Research, Business Development, Management, Business Insights, Analysis.
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