Senior Vice President
Current
Mar 2024 - Present
AeroLeads people directory · profile
Steve Montgomery Email & Phone Number
Consumer Insights | CX/UX Brand Research Leader | D2C Customer Journey Focused | Business Acumen
at
Luth Research
1 work email found
@nbcuni.com
2 phones found area 212
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Consumer Insights | CX/UX Brand Research Leader | D2C Customer Journey Focused | Business Acumen
Location
New York, New York, United States
Who is Steve Montgomery? Overview
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Quick answer
Steve Montgomery is listed as Consumer Insights | CX/UX Brand Research Leader | D2C Customer Journey Focused | Business Acumen at Luth Research, based in New York, New York, United States. AeroLeads shows a work email signal at nbcuni.com, phone signal with area code 212, and a matched LinkedIn profile for Steve Montgomery.
Steve Montgomery previously worked as Senior Vice President at Luth Research and VP Consumer & Product Insights, Peacock at Nbcuniversal. Steve Montgomery holds Ba, Political Science from University Of Wisconsin-Madison.
Company email context
Email format at Luth Research
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{first}{last}@nbcuni.com
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Profile bio
About Steve Montgomery
• Storyteller extraordinaire: Crafting engaging actionable insights from the voice of the consumer• Collaborative, communicative and highly personable group leader and colleague • Deep knowledge of quantitative research methods: attitudinal/behavioral segmentation, multivariate analysis (conjoint/discrete choice, regressions, factor/cluster) pricing research, UX, market studies, tracking studies, brand equity, concept testing, positioning, advertising effectiveness• Foundational & evaluative study design and moderating experience, ethnographies, ideations, diary studies, iterative design & usability studies, card sorting/tree testing, journey mapping, participatory design, benchmarking• Strong experience integrating survey attitudinal with 1st party product/customer analytic data • Software Skills —Highly Skilled in PowerPoint; Word, Excel (including Pivot Tables), SPSS, Tableau, Figma, Miro, (some SQL knowledge); AI: ChatGPT, Prompt Storm, Bard, MidJourneyTeam Leadership | Strategic Planning | Research | Storytelling | Presentations | Communications | Brand Tracking | Positioning Research | Surveys | Multivariate Analysis | Segmentation | Pricing Research | Max-Diff | Conjoint | Discrete Choice | Kano Concept Testing | Eye Tracking | First Click Testing | Benchmarking | User Interviews | Moderating | Usability Testing Brainstorming | Participatory Design | Ethnographies | Diary Studies | Journey Mapping | Personas | AI Research Design & Prompt Engineering
Listed skills include Market Research, Customer Insight, Brand Equity, Social Media, and 43 others.
Current workplace
Steve Montgomery's current company
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7 roles
Steve Montgomery work experience
A career timeline built from the work history available for this profile.
Vp Consumer & Product Insights, Peacock
- Led team of UX/CX researchers to support domestic and global roadmaps in partnership with product viewing, commerce and marketing teams to help meet specific executive-level KPIs/OKRs. Guided user-centric insights and.
- Successfully launched the service nationwide and helped grow paid sub base 5-fold through design, implementation and management of customer trial and UX/CX/brand tracking initiatives.
- Enhanced customer journeys to improve customer acquisition and retention by 10% and churn by as much as 30%.
- Improved watch time and visitation frequency by approximately 5% through insights on discovery-related experiences and features.
- Evolved team structure to work more collaboratively with product teams – resulting in a stronger voice of the consumer throughout the agile framework.
Dec 2019 - Dec 2023
Director Consumer Insights
- Oversaw insights for HBO NOW, HBO Max and HBO Linear supporting product, distribution, consumer and brand marketing. Collaborated with product managers and designers to align research strategy, objectives, and analysis.
- Successfully launched HBO NOW in 2016 via performance tracking initiatives to enhance customer journeys, brand & product perceptions
- Improved acquisition and retention performance by 5% and 10%, respectfully, through KPI tracking and reporting.
- Refined and optimized subscriber onboarding, upsell and retention journeys to improve platform acquisition. monetization and churn.
- Drove CX and CRM efficiencies through customer offer testing and message optimization for growth marketing initiatives.
Mar 2015 - Dec 2019
Director Consumer Insights
- Oversaw primary user, UX and advertising research for TIME & Sports Illustrated brands. Articulated consumer voice on emerging products and platforms driving future company growth. Led large subscriber panels, digital.
- Accelerated the brands’ evolution from print to digital platforms through market and subscriber insights.
- Demonstrated ROI of integrated ad campaigns; developed compelling findings that led sales efforts generating $5M in incremental revenue.
- Served on Time Inc. ad effectiveness and digital research taskforces to develop and implement best practices and standards across brands.
Aug 2011 - Mar 2015
Senior Manager, Research And Insights
Feb 2008 - Aug 2011
Research Manager
Aug 2005 - Jan 2008
Senior Account Manager
- Managed a team of project directors servicing the Mondelez account. Consulted with key clients on custom market research strategy and design; oversaw project execution and final management and reports using TURF.
- Grew Mondelez account $500K over the course of tenure by broadening methodologies and value-add analytic spend.
- Led efforts towards a streamlined and innovative early-stage concept development program that more consistently met action standards.
- Uncovered behavioral trends contributing to the decline in trial and repeat purchase on key brands and provide merchandising and advertising-related solutions.
Jan 2004 - Jul 2005
2 education records
Steve Montgomery education
Ba, Political Science
University Of Wisconsin-Madison
Mba, Marketing
Thunderbird School Of Global Management
FAQ
Frequently asked questions about Steve Montgomery
Quick answers generated from the profile data available on this page.
What company does Steve Montgomery work for?
Steve Montgomery works for Luth Research.
What is Steve Montgomery's role at Luth Research?
Steve Montgomery is listed as Consumer Insights | CX/UX Brand Research Leader | D2C Customer Journey Focused | Business Acumen at Luth Research.
What is Steve Montgomery's email address?
AeroLeads has found 1 work email signal at @nbcuni.com for Steve Montgomery at Luth Research.
What is Steve Montgomery's phone number?
AeroLeads has found 2 phone signal(s) with area code 212 for Steve Montgomery at Luth Research.
Where is Steve Montgomery based?
Steve Montgomery is based in New York, New York, United States while working with Luth Research.
What companies has Steve Montgomery worked for?
Steve Montgomery has worked for Luth Research, Nbcuniversal, Hbo, Time Inc., and Ipsos.
How can I contact Steve Montgomery?
You can use AeroLeads to view verified contact signals for Steve Montgomery at Luth Research, including work email, phone, and LinkedIn data when available.
What schools did Steve Montgomery attend?
Steve Montgomery holds Ba, Political Science from University Of Wisconsin-Madison.
What skills is Steve Montgomery known for?
Steve Montgomery is listed with skills including Market Research, Customer Insight, Brand Equity, Social Media, Digital Strategy, Competitive Analysis, Quantitative Research, and Marketing Research.
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