Steve Bertram Email & Phone Number

Philadelphia, Pa, Us

San Diego, California, United States

As the Mid-Atlantic District Business Manager, my primary focus is on pulling through national sales initiatives while developing local strategies and tactics to achieve district sales goals for promoted medical devices.Essential Duties and Responsibilities:Recruit, hire, train, coach and develop sales professionals to achieve district and territory sales goals. Work in the field with district sales representatives to develop skills, product knowledge and territory plans in order to achieve sales objectives. Establish and nurture relationships with key region diabetes centers, healthcare professionals, key opinion leaders and diabetes organizations. Manage district budget and administrative requirements as specified by executive leadership. Provide timely information and data regarding sales performance to management; construct region forecasts as requested. Work cross functionally with partners in Marketing, Market Access and others as needed to develop district strategies that drive improved sales performance. Responsible and accountable for achieving sales objectives. Responsible for ensuring district is committed to and conforms to the company quality systems procedures as documented.

Parsippany, New Jersey, United States

Responsible for driving sales performance, improving efficiency and ensuring accountability throughout the sales organization. Led a team of 8 Regional Business Sales Managers across the East Area. Developed, prepared and implemented short and long-term strategies and plans to optimize business growth potential. Collaborated with US commercial functions to ensure business objectives were met including Marketing, Medical, Training, Insights & Analytics, and Pricing & Contracting. Responsible for recruiting, training, and developing the U.S. sales team. Annually prepared and assigned sales and revenue objectives. Prepared corresponding expenses and capital expenditure budgets with appropriate recommendations. Oversaw account management activities to maximize product access, utilization and profitability of existing and future products. Implemented and monitored standard operating policies and procedures for the sales organization to optimize full business potential.Over-arching responsibilities include:• Coaching & developing sales professionals • Business planning• Strategy Development• Pull-Through planning and execution• Sales training • Performance management• Team expansion• System & process transformation

Parsippany, New Jersey, United States

Execute objectives with targeted Healthcare Professionals, Group Practices, IDNs, and Regional Payers, including driving product recommendations, managing and delivering sales directly to end-users of the organization’s medical devices and services. Responsible for uncovering, establishing and maintaining effective business relationships with key internal and external stakeholders. Accountable for the development, management and growth of key accounts to achieve sales quotas, cultivate brand loyalty, improve access and prepare for future product launches. Durable medical equipment and buy and bill selling model. Re-launched novel implantable Continuous Glucose Monitor.

Greater Philadelphia Area

Provided strategic direction, leadership and coaching to a team of 10 sales professionals in the diabetes, obesity & cardiovascular markets. Developed and executed business plans focused on market and industry trends, national brand strategy and account dynamics. Collaborated at a high level with key cross-functional stakeholders to achieve business objectives in a complex virtual and in-person environment. Launched 5 unique bio-pharmaceutical brands.

Mid Atlantic Region

Sales Operations field based role. Identified critical business success metrics, provided analytical, strategic and planning support for the East Coast Region sales team of 110 employees. Prepared strategic business plans for implementation to optimize the sales process. Coordinated and managed the business planning process, analyzed performance trends for the region and adjusted plan accordingly. Sales operations responsibilities included sales planning/forecasting, budget & resource allocation, goal setting, performance analysis and monthly reporting.

Greater Philadelphia

Achieved sales goals by implementing marketing and sales strategies aimed at effectively promoting a portfolio of injectable anti-diabetic and obesity biological medications to health care professionals in the Greater Philadelphia Area. Established and cultivated business relevant relationships to drive business results in community hospitals, primary care/internal medicine, endocrinology accounts and retail pharmacies. Launched 2 bio-pharmaceutical brands.

Greater Philadelphia

Responsible for marketing Anti-infective, Allergy/Asthma, & Cardiovascular pharmaceuticals to community healthcare providers and hospital systems in the Greater Philadelphia area.

Greater Philadelphia

Novartis Pharmaceuticals Corporation (4/01-7/03) Cardiovascular sales representative responsible for marketing anti-hypertension medications in the Greater Philadelphia area. Established and cultivated business relevant relationships with cardiologists, nephrologists, primary care/internal medicine and pharmacy health care providers.Glaxo Wellcome Inc. (9/00-4/01) Responsible for marketing antibiotic and antiviral medications