Steven Bethke Email & Phone Number

Greater Los Angeles, California, United States

Greater Los Angeles Area

San Antonio, Texas Area

Oversaw New Car Departments achievement of Pinnacle standards for Q4 2018Hired and mentored sales consultant new hires in areas of sales process with heavy focus on increasing Lease penetration. Increased average total gross on lease deals from flat rate to $2,000 per copy. Managed client portfolio to maintain dealer loyalty and drive service-to-sales retention business.

Dallas/Fort Worth Area

Managed a portfolio of 20 - 30+ dealers in a field-based role within the TX/OK marketsConsulted dealers in leveraging equity mining technology to instill best practices and processes to increase overall sales as well as Brand and Dealer LoyaltyTrained management and sales staff on Service Drive Conquesting processes and mining for potential CPO inventoryObtained 100% Dealer Partner Retention objective in first year

Greater Los Angeles And San Diego Area

Collaborated with Area and Dealer Management to align Tier 1, 2 and 3 digital effortsOptimized dealer website and SEO content as well as Paid Search and Display Advertising, Social Media and Reputation Management strategiesPartnered dealers with Dealer.com Digital Advisors to increase dealership engagement with support staff and maintain AoA standardsMaintained 95% Primary Site AdoptionIncreased known dealer Paid Search advertising investment by 80% from approximately $75,000 in April 2015 to approximately $140,000 in July 2016

Tx, Ok, La, Ms, Tn, Mo, Ks

Wilmington, North Carolina

• Restructured, developed, implemented and managed first dealership BDC for a 3 brand dealer group with proficient training in Reynolds and Reynolds Contact Management CRM and lead response management system and ERA DMS.• Established inbound lead handling processes and schedules for streamlined sales process and more efficient tracking of incoming leads and advertising effectiveness and ROI.• Developed reports and metrics used to determine efficiency and utilization of BDC department and CRM tools.• Dedicated Internet Sales Manager handling online sales including responding to leads, closing sales and handling vehicle deliveries.

Wilmington, North Carolina

• Oversaw all aspects of dealership digital and traditional marketing efforts while seeing sales projections increase year over year from 65 total store units per month in April 2009 to a projected 150 total store units per month in June 2012.• 4+ years proficiency in dealer website design, maintenance and marketing efforts through utilization of web-provider tools including Dealer.com Control Center 6 and 7 and Adobe Photoshop as well as third party providers such as Autotrader and Cars.com.• Managed dealership SEO and SEM in conjunction with DDC specialists to improve dealership organic search engine ranking supplemented by paid search campaigns targeting key demographics and competition resulting in steady growth in web traffic year over year.• Administrator for all dealership social media presence including Facebook, Twitter and YouTube through content creation and promotion in order to increase consumer interest and engagement.• Analyzed web traffic reports and metrics using DDC and Google Analytics to determine potential improvement areas to increase consumer engagement, content relevance, length-of-stay and overall user experience.• Maintained advertising budget of $40,000 a month including planning, development, scheduling and overseeing production of advertising campaigns including all aspects of digital, traditional and event marketing.• Employed full utilization of Co-Op advertising funds without delinquency or denied claims for 3+ years through precise attention to detail to OEM co-op fund guidelines.

Wilmington, North Carolina Area

• Photographed new and used car inventory and uploaded to dealership websites including Reynolds and Reynolds Websolutions (now Naked Lime), Cobalt Command Center and Dealer.com Control Center 6 and 7.• Edited vehicle details and information and descriptions to improve vehicle searchability and SEO content.• Built and edited new webpages and content to expand website content and improve SEO through localized keywords, building links and other SEO techniques.• Designed digital and print graphic content for marketing campaigns through utilization of Adobe Photoshop. • Worked marketing events including conventions, golf events, vehicle displays and more.

Wilmington, North Carolina Area

• Volvo and Subaru certified sales and leasing consultant. Assisted customers by providing product information, vehicle test drives, financing and leasing information and more as well as prepare vehicles for delivery and deal finalization.• Utilized Reynolds and Reynolds Contact Management CRM tool to maintain and communicate with new and inherited prospects and sales customers through follow up schedules and email marketing campaigns. • Promoted to website manager when Fall semester 2007 started due to inability to work the required full-time schedule.

Wilmington, North Carolina Area

• Operated service and sales department detail department performing courtesy car washes to service customers as well as PDI lot preparation washes, used car detailing and reconditioning. Also filled vehicles with gas and prepared vehicles for customer delivery, transported vehicles to display events, transported service customer to and from dealership when necessary and maintained service shop by janitorial services.

Wilmington, North Carolina Area

Worked as an automotive detail and reconditioning technician for a Cadillac HUMMER SAAB and Saturn retailer during first semester in college at the University of North Carolina at Wilmington in Wilmington, North Carolina.

Bachelor Of Arts (B.A.), Finance, General

Undergraduate Studies

Completed one semester of Undergraduate Studies before returning to UNCW in 2006.