I have over 30 years experience as a graphic design professional, specialising in strategic brand design. I believe that successful brands are ones built upon a strong strategic approach - understanding a clients wants and needs and then applying creative problem solving skills to find a powerful solution.I enjoy collaborating closely with clients to learn, understand, interpret and then visually narrate their unique defining stories. I’m inspired by simplicity in design - taking complex problems and distilling them into their bare and individual essence to create clear, inspiring solutions.I work across various disciplines including Brand Strategy and Creation, Naming, Art direction, Illustration, Brand Guidelines, Brochures, Publications, Packaging, Websites, Signage and Wayfinding.