Steven Borders Email & Phone Number

-Provides vision and direction for product roadmap as well as prioritizing and iteratively brining product to market.-Performs market research and collects customer feedback and analytics to develop and prioritize features.-Works closely with engineering, design, marketing, and customer service teams to ensure smooth product development and launch.-Tasked with shaping and directing the user experience - ensuring that our products are intuitive, cohesive, and supported within the digital journey.-Gathers feedback from various teams and parties to develop requirements for Jira tickets.-Developed new tools and experiences to meet customer journey gaps, as well as, improving elements on current journey pages.-Optimized pages and user journey behind the login with a/b testing to prove hypothesis with statistical data to ensure deployed changes will drive value and meet objectives. IRA cart starts have increased over 100% YoY - even with small decrease in sessions.-Built CRO and experimentation from the ground up - creating work processes, best practices, acceptance testing procedures, and partnerships with development team. -Proficient in HTML and CSS for coding experiments when needed. -Provides user centric approach to problem solving and improving digital experience for the customer journey.-Reviews customer interviews and other feedback assessments that have been conducted to better understand customer and their needs.-Identifies gaps and uncertainties in customer journey and works to solve for those problems.

-Leads strategy and direction for content.-Obtained page one, position for several pieces of content. Strengthened overall domain authority.-Managed content strategies for SignUpGenius and TimeTap. -Began managing TimeTap blog and boosted annual YoY traffic by 250%.-Increased overall annual content conversion traffic by 27% for SignUpGenius-Oversaw content strategy - including keyword research, gap analysis, and managing editorial calendar.-Oversaw product marketing campaigns for TimeTap and SignUpGenius.-Served as product expert for marketing TimeTap and SignUpGenius - developed customer profiles and product training for content writers.-Oversaw direction for landing page development and page optimization. Works with multiple cross-department teams including development and designers.-Managed projects and serves as member of agile team for overseeing project outcomes.-Built and launched new homepage for TimeTap increased purchase conversions by 50%. The first month after launch recorded highest number of bookings ever for the company.-Managed team of in-house and freelance writers - providing coaching and feedback to help them grow and achieve in their roles.-Proven SEO and SEM knowledge and experience. Serves as SME on these subjects within the marketing team-Developed content guidelines for TimeTap and SignUpGenius.-Consulted with sales team to develop better content assets for them to leverage.-Designed and implements creative marketing strategies for all areas of the user lifecycle, including awareness, consideration, conversion and retention. -Managed creation of a variety of assets, including landing pages, lead magnets, videos, newsletters and blogs.-Experienced with analyzing analytics reports and working in Google Analytics.-Developed integrated strategy for leveraging and promoting content through multiple channels-Performed user testing and optimization of landing pages.

Charlotte, North Carolina Area

-Managed content strategy, including keyword research, developing content calendar, and assigning content to writers.-Improved blog content attribution conversions by over 200% (between 2018 to 2020) for SignUpGenius. -Developed content and managed product development for landing pages.-Created product training process to build out product marketing-Performed a/b testing for site optimization-Performs industry research to assess competitive landscape-Developed an integrated product marketing strategy to better position assets to build awareness, conversion and retention.-Oversaw strategy and development for multi-channel marketing-Developed and managed reports tracking with Google Analytics -Managed paid campaigns for Google Ads and Pinterest-Worked with graphics team to develop visual assets for implementing performance and product marketing campaigns-Experienced at managing agencies and freelancers-Experienced at crafting messaging, communication and storytelling-Developed video assets - marketing them in new channels and generating increased traffic by 500%.-Managed email marketing strategy and campaigns, including onboarding and newsletters-Proven SEO and SEM knowledge and experience with leveraging this for keyword research, landing page development and overall website strategy. Serves as advocate and consultant on these subjects within the company.

Charlotte, North Carolina Area

-Responsible for various marketing tasks such as content writing for social media posts.-Enhanced custom experience and provides technical support via email, chat, and phone channels.-Managed Google AdWords for ensuring additional visibility on Google’s search queries.-Responsible for research projects and gathering data and analytics for marketing and support trend analysis.-Built relationships by engaging customers with helpful solutions while presenting options for more advanced functionality involving sales.-Created sales clip videos for highlighting site features and functionality to be used for sales and marketing channels.-Responsible for customer support, tracking site issues, and documenting workflow as well as project management.

Master Of Business Administration (M.B.A.), Finance And Financial Management Services, 3.9

Master Of Divinity - Mdiv

Master Of Business Administration - Mba, Finance, General

Bachelor'S Of Business Administration, Human Resources Management, 3.43