Steven Boyd Email & Phone Number

Beaverton, Or, Us

Partner with the Senior Brand Marketing Director to lead a 35 member North America Brand team, in addition to directly leading an eight-person Strategic Brand Planning and Marketing Operations team. Manage multi-million dollar demand creation and OPEX budgets. Build Annual Operating Plans and strategically support creation of seasonal integrated Brand Marketing plans. -Led the planning, operations, and budget management of Jordan’s firstbeacon retail door and brand space in Chicago.-Directed the planning and event operations for Jordan Brand / University of Michigan’smedia event announcing the first NCAA football team to wear the Jumpman logo.-Served on a core leadership team that brought the first Jordan x Nike NBA All-Star activations to life / led the Strategic Brand Planning and Marketing Operations teams for both brands.

Beaverton, Or, Us

Oversaw a team of five North America Retail Brand Marketing professionals who were instrumental in seasonal retail marketing campaigns (B/M & Digital) with wholesalers and Direct-to-Consumers, plus brand event activations.-Directed opening of the first Jordan only concept door in North America with Footaction that sparked the future of Jordan Retail / Flight23.-Opened the first Jordan flagship DTC retail destination in Chicago / Activation, Environment, and Visual Merchandising standards.-Led Jordan’s first integrated marketing campaign with Foot Locker / TV, In-store, digital and social.

Beaverton, Or, Us

Responsible in leading and managing Global NIke Equipment's largest segment of business for the Athletic Training category, and served as a member of the Global Leadership team for both Nike Equipment and Nike Athletic Training. Led the three year strategic plan in addition to seasonal line planning and assortment planning for the business and globe.-Drove 4% increases annually on large, mature commodity-type businesses that was 40% of total Global Equipment business / Bags, Socks and Accessories.

Beaverton, Or, Us

Provide leadership and develop overall marketing direction for the hard goods category of products, including establishing the strategic direction, utilization of endorsees, sports marketing programs, seeding of appropriate events, sales tools, internal communications, product marketing communications, retail marketing programs and successful coordination of the category’s direction with Nike Marketing.-Led the product launches of several innovations: Nike Air Lock Technology forfootballs and basketballs, and Nike Pure Grip for Basketballs.

Beaverton, Or, Us

Provide leadership and develop overall Global marketing direction for the socks category, including establishing the strategic direction, utilization of endorsees, sports marketing programs, seeding of appropriate events, sales tools, internal communication, product marketing communications, retail marketing programs, and successful coordination of the category’s direction with Nike Marketing. Responsible for leading the Image Design function (including all packaging) and driving the development of retail marketing programs across the sport categories.-Drove development and internal adoption of Elite Basketball sock franchise and built the global marketing plan / the largest single franchise performance in Nike history.

Led, managed, and briefed all marketing agencies: Ad, PR, Event, Promo, and POP vendors. Created and executed annual strategic marketing plan and developed annual promotional plans. Managed P & L for company’s e-commerce site.-Led and collaborated on the development of the company’s first integrated nationalbrand campaign with a budget of $7M.-Increased website revenues 210% in first year and approached $1M in second year.

Responsible for product line planning, pricing, development, and design for golf apparel. Supported and coordinated retail marketing efforts for department stores and specialty golf shops. Coordinated event marketing efforts around major golf events.

Mba, International Business

Bba, Marketing

Program Certificate, Launching New Products Successfully

Digital Marketing Strategies Certificate - Executive Education, Data, Automation, Ai, & Analytics