Steven Boyd Email and Phone Number
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I am a highly accomplished executive with expertise in spearheading strategic marketing initiatives for industry giants Nike and Jordan. Proven ability to craft and execute innovative campaigns, driving significant market share and revenue growth.My Expertise:Global Product Launches: Managing successful launches across diverse categories.Marketing Campaign Development: Crafting impactful campaigns for maximum brand impact.Cross-Functional Leadership: Directing teams to achieve epic consumer activations.Strategic Budget Management: Overseeing large-scale budgets with precision.Partnership Building: Forging strong relationships with internal and external stakeholders.Brand Growth Strategies: Leveraging product positioning, multi-channel marketing, and business alignment.Digital and Traditional Media Expertise: Optimizing marketing strategies through diverse media channels.Cutting-Edge Marketing Techniques: Staying ahead of the curve with innovative marketing approaches.Elite Communication Skills: Articulating complex ideas persuasively.Signature Accomplishments:-Led end-to-end facets related to the demand creation budgets totaling approximately $89M and discretionary operational expenditure (OPEX) budgets exceeding $2M.-Engineered the launch of the inaugural Jordan-only concept store in North America with Foot Locker, commanding a $6M budget and achieving $394K in sales during the opening weekend.-Steered a $390M business within the Athletic Training category, representing the largest segment.
Nike
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North America Director Of Brand Marketing, Strategy & Operations - Jordan BrandNike Oct 2014 - PresentBeaverton, Or, UsPartner with the Senior Brand Marketing Director to lead a 35 member North America Brand team, in addition to directly leading an eight-person Strategic Brand Planning and Marketing Operations team. Manage multi-million dollar demand creation and OPEX budgets. Build Annual Operating Plans and strategically support creation of seasonal integrated Brand Marketing plans. -Led the planning, operations, and budget management of Jordan’s firstbeacon retail door and brand space in Chicago.-Directed the planning and event operations for Jordan Brand / University of Michigan’smedia event announcing the first NCAA football team to wear the Jumpman logo.-Served on a core leadership team that brought the first Jordan x Nike NBA All-Star activations to life / led the Strategic Brand Planning and Marketing Operations teams for both brands.
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North America Retail Brand Marketing Director - Jordan BrandNike Sep 2012 - Oct 2014Beaverton, Or, UsOversaw a team of five North America Retail Brand Marketing professionals who were instrumental in seasonal retail marketing campaigns (B/M & Digital) with wholesalers and Direct-to-Consumers, plus brand event activations.-Directed opening of the first Jordan only concept door in North America with Footaction that sparked the future of Jordan Retail / Flight23.-Opened the first Jordan flagship DTC retail destination in Chicago / Activation, Environment, and Visual Merchandising standards.-Led Jordan’s first integrated marketing campaign with Foot Locker / TV, In-store, digital and social.
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Merchandising Director - Global EquipmentNike May 2011 - Oct 2012Beaverton, Or, UsResponsible in leading and managing Global NIke Equipment's largest segment of business for the Athletic Training category, and served as a member of the Global Leadership team for both Nike Equipment and Nike Athletic Training. Led the three year strategic plan in addition to seasonal line planning and assortment planning for the business and globe.-Drove 4% increases annually on large, mature commodity-type businesses that was 40% of total Global Equipment business / Bags, Socks and Accessories.
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Product Marketing Director - Global EquipmentNike Jun 2009 - May 2011Beaverton, Or, UsProvide leadership and develop overall marketing direction for the hard goods category of products, including establishing the strategic direction, utilization of endorsees, sports marketing programs, seeding of appropriate events, sales tools, internal communications, product marketing communications, retail marketing programs and successful coordination of the category’s direction with Nike Marketing.-Led the product launches of several innovations: Nike Air Lock Technology forfootballs and basketballs, and Nike Pure Grip for Basketballs.
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Brand Marketing & Communications Director - Global EquipmentNike Jun 2006 - May 2009Beaverton, Or, UsProvide leadership and develop overall Global marketing direction for the socks category, including establishing the strategic direction, utilization of endorsees, sports marketing programs, seeding of appropriate events, sales tools, internal communication, product marketing communications, retail marketing programs, and successful coordination of the category’s direction with Nike Marketing. Responsible for leading the Image Design function (including all packaging) and driving the development of retail marketing programs across the sport categories.-Drove development and internal adoption of Elite Basketball sock franchise and built the global marketing plan / the largest single franchise performance in Nike history.
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Brand Marketing ManagerGold Toe Brands Inc. Apr 2001 - May 2006Led, managed, and briefed all marketing agencies: Ad, PR, Event, Promo, and POP vendors. Created and executed annual strategic marketing plan and developed annual promotional plans. Managed P & L for company’s e-commerce site.-Led and collaborated on the development of the company’s first integrated nationalbrand campaign with a budget of $7M.-Increased website revenues 210% in first year and approached $1M in second year.
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Sr. Product Lines CoordinatorCross Creek Inc. / Russell Corp. Feb 1993 - Aug 1998Responsible for product line planning, pricing, development, and design for golf apparel. Supported and coordinated retail marketing efforts for department stores and specialty golf shops. Coordinated event marketing efforts around major golf events.
Steven Boyd Skills
Steven Boyd Education Details
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Old Dominion UniversityInternational Business -
Radford UniversityMarketing
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Unc Kenan-Flagler Business SchoolLaunching New Products Successfully
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Northwestern University - Kellogg School Of Management& Analytics
Frequently Asked Questions about Steven Boyd
What company does Steven Boyd work for?
Steven Boyd works for Nike
What is Steven Boyd's role at the current company?
Steven Boyd's current role is Highly accomplished Marketing Leader with proven success in Driving Global Brand and Business Growth and Empowering Brands Through Cutting Edge Marketing and Creative Solutions!.
What is Steven Boyd's email address?
Steven Boyd's email address is sb****@****ast.net
What is Steven Boyd's direct phone number?
Steven Boyd's direct phone number is +164656*****
What schools did Steven Boyd attend?
Steven Boyd attended Old Dominion University, Radford University, Unc Kenan-Flagler Business School, Northwestern University - Kellogg School Of Management.
What are some of Steven Boyd's interests?
Steven Boyd has interest in Animal Welfare, Education, Arts And Culture.
What skills is Steven Boyd known for?
Steven Boyd has skills like Product Development, Advertising, Creative Direction, Retail Marketing, Program Management, Strategic Planning, Marketing Strategy, Brand Management, Product Marketing, Pricing, Corporate Communications, Marketing.
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