Steven Castaneda

Steven Castaneda Email and Phone Number

Director of Marketing and Admissions Outreach at NTMA Machinist Career College @ NTMA Machinist Career College
Steven Castaneda's Location
Santa Ana, California, United States, United States
Steven Castaneda's Contact Details
About Steven Castaneda

Resourceful insight in strategic marketing methodologies. Well-rounded marketing professional with a strong background in both traditional and digital marketing. Demonstrated ability to improve online presence, effectively integrate platforms and manage multiple projects in fast-paced, cross-functional team environments. Consistently recognized as an organized, proactive and effective team leader. Specialties: Digital Marketing, SEO, Website Development, Brand Management, Google Analytics, Strategic Planning, Product Research and Development, Graphic Design, Copywriting, Platform Maintenance, Multichannel Marketing, Market Research, Business Development, Partner Relationships, Cross-Functional Team Leadership, Marketing Budgets and Funding, ROI Analysis

Steven Castaneda's Current Company Details
NTMA Machinist Career College

Ntma Machinist Career College

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Director of Marketing and Admissions Outreach at NTMA Machinist Career College
Steven Castaneda Work Experience Details
  • Ntma Machinist Career College
    Director Of Marketing And Admissions Outreach
    Ntma Machinist Career College Mar 2024 - Present
    Santa Fe Springs, Ca
    Non-profit trade school who’s programs teach men and women the basic skills needed to become machinists in various high-tech industries.
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  • Ntma Machinist Career College
    Director Of Marketing And Admissions Outreach
    Ntma Machinist Career College Apr 2019 - Mar 2024
    Santa Fe Springs, Ca
    Responsible for the design of all creative and editorial strategies for the website, social media and other digital platforms, all with the goal to engage users, grow NTMA's online presence and increase training inquiries and enrollments.Advocate for our training program and champion of our organization by representing us at weekly/monthly community networking meetings & events.Develop performance marketing plans (including spend mix), with detailed forecasts and analyses.Cultivate strategies and tactics to boost company reputation and drive qualified traffic.Successfully develop and manage creative content utilizing existing brand to produce enticing print and digital advertisements.Develop and execute a robust email marketing strategy that includes segmentation, A/B testing, and analytics to increase open rates, click-through rates, and conversions.Curate and implement a social media strategy that aligns with the brand’s voice and business goals across all platforms (e.g., Facebook, Instagram, Twitter, TikTok).Be the expert on new, relevant technologies to help drive consumer experience, including but not limited to website optimization and growth marketing channels.Ensure all marketing efforts are in compliance with Regulatory Agencies.Review and disseminate marketing plans, creative content, analysis and budget with Executive Team.Design, implement, and manage paid media campaigns across various channels (PPC, display ads, retargeting, etc.) to meet acquisition and revenue targets.Collaborate with agencies or in-house teams to optimize media spend and performance based on real-time data.Manage outreach efforts to ensure NTMA Training Centers is recognized as an establish, creditable non-profit educational institution within local high schools, community colleges, veterans agencies, department of rehabilitation, EDD offices of Southern California, re-entry departments and other community service programs.
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  • S4 Lights
    Marketing Manager
    S4 Lights Dec 2016 - Feb 2019
    Santa Ana, California
    Plan, design, develop and execute digital/offline marketing, advertising and promotional activities, including print, online, electronic media and direct mail to generate high ROI.Manage and prioritize incoming/outgoing projects in the marketing department.Drive strategic marketing strategy to promote expansion and revenue generation among commercial, retail and consumer target audiences. Serve as a central point of contact to ensure optimal prioritization and coordination of all print and digital materials. Communicate project objective and provide feedback to team members and management staff.Revitalize brand identity and marketing collateral to deliver a consistent customer experience and targeted messaging across all channels.Design and re-brand packaging of entire product portfolio to instill consistent brand id & messaging. Analyze project requirements and work with other team members to create project structures and maintain project time lines.Initiate and manage social media presence to foster community recognition and brand enthusiasm.Manage outside staff of programmers and backend code writers while working closely in both Magento and WordPress online platforms.Oversee creative direction, development & execution of new e-commerce platforms (s4lights.com and lumenplay.com) to ensure high traffic and virtual sales. Manage the website content and institute solid SEM and SEO practices.Identify and resolve problems in a timely manner, gather and analyze information skillfully and develop alternative solutions when problems arise.Establish and maintain relationships with industry leaders and key strategic partners.
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  • Dekra-Lite Industries Inc.
    Marketing Manager
    Dekra-Lite Industries Inc. Jul 2014 - Dec 2016
    Santa Ana, Ca
    Dekra-Lite is a leading national provider of commercial holiday decor and banners to cities, shopping centers, theme parks and distributors across the United States.Manage the design and production of all marketing materials. This includes: product catalogs, trade show booth designs, direct mail pieces, customer program presentations, distributor marketing mailings, product cut sheets, price lists and retail display materials and brochures.Experienced in social media and web site marketing. Manage an outside staff of programs and code writers in order to keep SEO and social media accounts up to date. Responsible for tracking online analytics and responding to all online customer concerns.I provide marketing collateral to internal departments as needed. I work closely with designers, print houses, video editors, and website vendors.Work with managers to develop creative marketing strategies for recruitment of new distribution and representation outlets. Work with current distributors, vendors, sales staff, and clientele to increase exposure.Maintain archives of collateral materials, news clippings, promotional programs, database of contacts, and website.Effectively work with managers, creative teams, staff, volunteers and outside contract personnel on all projects and phases of projects.Promote company to community in a positive and professional manner.Attend sales meetings, trade shows, as well as other company events to offer support as needed.Work occasional evenings and weekends during, but not limited to, peak seasons and/or to meet deadlines.
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  • Rsi Home Products
    Marketing Manager - Kitchen And Bath Division
    Rsi Home Products Dec 2010 - Jul 2014
    Anaheim, Ca
    Responsible for brand recognition and maintenance on all bathrooms, kitchen and storage products sold through major home improvement store chains including but not limited to The Home Depot and Lowe’s.Coordinate the production of point of purchase materials and in store brochures. Update and maintain fresh images and descriptive product information on both The Home Depot and Lowe’s web portals. Collect and compile consumer information through various customer surveys and online questionnaires. Maintain database of current product trends by collecting information taken during store walks, store management meetings and in store training sessions. Work closely with product managers and engineering team to constantly introduce new products to a highly competitive home improvement industry.
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  • Anaheim Manufacturing Company
    Marketing Communications Manager
    Anaheim Manufacturing Company Sep 2004 - Nov 2010
    Anaheim, Ca
    Responsible for cohesive messaging and branding of 18 specialized kitchen appliances, including food waste disposers and instant hot water tanks.Concept design, messaging and branding of both national and international trade show booths and displays. Coordination of all trade shows including design of new product/updated information roll-outs, freight logistics, set-up, tear-down, collection of lead retrieval systems and distribution of leads per assigned sales territory.Working directly with ownership and director groups, produce ROI summaries, cost analysis reports, benefits of new market/customer segmentation and post trade show customer follow ups.Design, maintain and edit corporate website including WasteKing.com and AMCKitchen.com.Produce, record and present overview of website optimization and SEO findings per customer segment.Set up and coordinate product photography for use in both print and online marketing programs.Responsible for creating sales literature and presentations including but not limited to cut sheets, product manuals, segmented product catalogs, and display packaging.Work closely with sales and engineering management to streamline customer presentations and technical data.Coordinate radio and print advertising for national campaigns.Work within approved marketing budgets and report monthly reports to management/ownership board.
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  • Terra Universal, Inc.
    Publication Graphic Designer
    Terra Universal, Inc. Feb 2001 - Sep 2004
    Fullerton, Ca
    Provided design and layout support to over 32 annual product buyers guides and catalogs. Reviewed and proofread all text and sales collateral before production. Supervised offsite print production and press checks when appropriately required. Responsible for website optimization and tracking of page rankings through specialized key word placement. Initiated press check procedures to be used during catalog print runs in order to keep quality standards high. Introduced Google Adworks to boost online presence and generate higher web rankings.
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Steven Castaneda Skills

Marketing Online Marketing Trade Shows Social Media Marketing Email Marketing Seo Copywriting Customer Service Event Planning Advertising Photoshop Online Advertising Team Building Illustrator Marketing Management Event Management Website Development Adobe Creative Suite Online Research Brand Awareness Program Management Product Lifecycle Management Product Launch Web Content Optimization Telematics Packaging Artwork Writing Indesign Quarkxpress Dreamweaver Html Website Promotion Google Adwords Professional Trade Show Exhibitor Trade Show Graphics Editing Import Export Survey Research Point Of Purchase Digital Printing Offset Printing Internal Communications Customer Experience Kitchen And Bath Design Retail Packaging Adobe Photoshop Search Engine Optimization

Steven Castaneda Education Details

Frequently Asked Questions about Steven Castaneda

What company does Steven Castaneda work for?

Steven Castaneda works for Ntma Machinist Career College

What is Steven Castaneda's role at the current company?

Steven Castaneda's current role is Director of Marketing and Admissions Outreach at NTMA Machinist Career College.

What is Steven Castaneda's email address?

Steven Castaneda's email address is st****@****ite.com

What is Steven Castaneda's direct phone number?

Steven Castaneda's direct phone number is +171424*****

What schools did Steven Castaneda attend?

Steven Castaneda attended Brooks College, Santa Ana College.

What are some of Steven Castaneda's interests?

Steven Castaneda has interest in Health.

What skills is Steven Castaneda known for?

Steven Castaneda has skills like Marketing, Online Marketing, Trade Shows, Social Media Marketing, Email Marketing, Seo, Copywriting, Customer Service, Event Planning, Advertising, Photoshop, Online Advertising.

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