➢ Product Market Entry Project ManagementThrough multi-channel data research, my team successfully established and optimized the multi-product portfolio system, developed niche categories with monthly sales of more than $1 million and gross profit margins of not less than 60%, established a clear product launch procedure, and effectively strengthened upstream supply chain bargaining power.➢ Multi-channel business developmentResponsible for the supply chain business development in multiple product category, established cooperative relationships with several super factories and two major brands in the industry, obtained advantageous supply prices through inward promotion of foreign trade customers, and realized a 30% increase in gross profit margin in several categories.➢ Supply Chain Cost OptimizationBased on the in-depth analysis of suppliers' upstream and downstream channel information, identify source factories, avoid middlemen negotiations, effectively shorten the procurement cycle, and complete procurement fulfillment with the optimal price/volume/delivery cycle.

Market Expansion and Team EstablishmentBuilt and led a 10-person business analysis team from scratch in Melbourne, Australia, to provide customized marketing solutions and financing plans for overseas Chinese and Australian companies in various industries, helping them to solve various core pain points: unclear market demand/lack of effective product entry strategy/lack of long-term and stable growth in business model/need to bring in local cooperation channels.Leading Innovation Project: Enfinity Venture Academy (EVA) Establishment of an entrepreneurial platform for business schools, realized effective expansion of customer acquisition channels for expanding corporate clients through business competitions, lectures and other activities, and successfully gained the support of overseas venture capital funds.Program Highlights• Business cooperation development: Successfully docked 30 entrepreneurs from China and Australia, managedand promoted 10 consulting projects, and realized the efficient execution of cross-border business cooperation.• Skincare Omni-Channel Marketing: Developed and implemented an Omni-Channel Marketing strategy for an Australian skincare brand, helping it link up with a superior supply chain and realize AUD$150,000 incommission revenue.• Transformation Planning for FinTech Companies: Based on market research, provided ESG transformationstrategies for international FinTech companies and assisted them in obtaining US$1 million in equity financing.

Business model design: Based on the questionnaire survey, offline interviews to collect consumers' feedback and collate the pain points of corporate and individual users' needs, combined with the industry literature, the team designed the organizational structure of the carbon footprint one-stop management platform with the tea and predicted the future profitability based on the existing industry cases.Investment Analysis: Analyze the financial reports of more than 5 listed companies to find out the return on investment and return cycle of 7 types of electricity exchange platform under 7 different utilization indicators, and estimated potential market size for 2023- 2025.Overseas market research: Collect and organize overseas (Australia/Southeast Asia) online social media platform content, relevant policies, predict the potential market size and profitability of mobile energy storage sector in the oversea market. Through initiate online meetings with renewal energy cross-border e-commerce business groups and individuals , design a market entry plan for mobile charging devices.

(1) Collecting and analyzing industrial information on the market volume, industrial chain relationship, and business model of the food and beverage industry with colleagues in the research team.(2) Compare and analyze the advantages and disadvantages of the direct mode and franchise mode of online red tea drink track; identify the investment opportunities of different tea drink brands based on brand ping efficiency ratio and pricing strategy; analyze the sustainable transformation opportunities and franchise mode by summarizing the interview data; analyze the investment opportunities of different tea drink brands based on brand localization efficiency ratio and pricing strategy.

* Product Design: Worked with international education platforms to lead the development of A-Level/IB International Baccalaureate programs and served as lead tutor for several subjects.*User Development: Designed different product portfolios and pricing strategies for different types of users through cross-regional user research. Achieved over 95% sign-up rate for product programs.*Branding: Successfully differentiated the positioning of our tutors by establishing tutor IP and built a strong brand reputation based on customer self-promotion. More than 60% of our products received contract extension/repurchase.

Engage in competition analysis for e-Commerce Platform and provide guidance for development decision

Participate in strategic consulting internshipDevelop an introductory level of industrial investigation method on education, consumer commodity, medicinal industry

Participate in Melbourne CBD market analysis project with general understanding of commercial apartment marketing strategy