Steven Corbett Email and Phone Number

Role: - Obsesses the engagement of our members across their lifelong relationship with Nike as we accelerate our 1:1 digital marketing offense and lead as a Membership brand.- A proven, digital savvy strategic problem solver with a track record of working within a highly matrixed and sometimes ambiguous environment to build successful lifecycle marketing programs.- In-depth experience in crafting lifecycle marketing programs across platforms and channels, roadmap business prioritization, CRM, online-to-offline interactions, and a passion for great omni-channel customer experiences.- Requires influencing high-caliber teams in fast paced and sophisticated environments, and a desire to be at the center of a massive transformation of Nike’s digital capabilities placing the Athlete* at the center.Responsibility:- Developing and implementing the global strategy for engaging members throughout their lifecycle with Nike, executed through a holistic cross-platform and omni-channel planning approach to meet our members where they are and drive next best-action LTV behaviors.- Driving next-best-action programs that nudge member cohort behaviors across the lifecycle. A deep understanding of digital and testing capabilities is needed to enable full funnel personalized consumer journeys. A key part is guiding content creation for dynamic and personalized member journeys through best practices.- Collaborating cross-functionally to plan and prioritize marketing capability requests needed for lifecycle management - Informing the content creation process to power lifecycle marketing programs.- Work closely with Geos to provide strategic guidance on how to operationalize lifecycle marketing programs that leverage new strategies, audience segmentation, content creation and personalization capabilities - partnering with them to implement test and learn programs across the lifecycle to pilot and scale across global ecosystem.

- Plays an integral part in developing new strategies to serve the Nike athlete* faster and more personally, at scale, led by digital.- Seen as a subject matter expert on the Nike consumer, product, the NA Marketplace, and the member journey across Nike Digital. Responsible for staying on top of marketing efforts across all owned, earned and paid channels.- Passion and demonstrated success for tracking consumer, market, and technology trends that improve member satisfaction, with the aim to create opportunities for members to connect with the Nike Brand in new and powerful ways.- Collaborates with cross-functional Product, Merchandising, Operations, and Brand partners to push member-advantaged product, expert guidance and advice, unforgettable experiences, and access to sport – anytime, anywhere. - Constantly “walking the aisles” of Nike.com and in the Nike app, monitoring product walls, identifying trends/insights, and working with cross-functional partners to remove friction. Proactively optimizing the end to end consumer journey on a daily basis.

-Constant interaction with the Nike consumer on a daily basis via: chat service, email, social media, + more(Thousands of consumer interactions with a +90% satisfaction rating.)-Offered expert product information and recommendations to athletes ranging anywhere from the amateur to professional levels. This product knowledge stems from both personal experience + extensive market research / product testing.-Fostered healthy consumer relationships by creating a premium experience and assisting with the growth of the Nike Soccer brand; following up with consumers to ensure a complete and consistent experience.-Responsible for using data to analyze consumer patterns + trends, and then relaying those insights and ideas to Marketing, Brand, Sales, and Merchandising teams. Other:-Supported the launch of the new and improved Nike+ App.-Assisted the Elite Services Team with consumer incidents.-Developed + implemented a collaborative workflow between Nike Soccer Expert and Nike Soccer Merchandising Teams.

-Directly support the Sales Manager in the ongoing development of existing and prospective customers to ensure the department is able to meet its growth target.-Generates Revenue by soliciting and obtaining orders; understanding and interpreting technical requirements; providing technical information; and developing accounts.-Constantly working with channel partners to generate interest, qualify prospects, and close sales.-Extensive use of CRM systems requiring detailed data entry.-Interact with customers daily to provide information and encourage sales.

Worked as a marketing intern with the Oregon Public House to increase brand awareness of both the pub and the associated ballroom. Helped market the business at local events, as well as develop items to promote the pub and its unique non-profit business model. Some other marketing activities involved digital and email marketing, such the task of developing a monthly newsletter.