Grew a high-end, bespoke, luxury car company by building a comprehensive business strategy, developing product offerings and launching future vehicles. Responsible for:-Revenue growth -Vehicle development-Grew the Singer Porsche brand and reputation through sales/experiential events, high-net worth client relations, marketing and communications and new business development.-Building a solid company structure to support brand and business growth.

Led and transformed an electric car company into a market leader for fleet customers by:-Creating an easy way for customers to afford electric vehicles by establishing Phoenix Motorcars Leasing LLC and Phoenix Cars Dealership LLC.-Helping change the company focus from a 4 passenger electric pick-up truck to light and medium duty EVs targeting the fleet and transit markets.-Focusing the company strategy on securing new relationships with local governments, winning technology awards, building trust and ultimately securing a deep sales pipeline.-Expanding the company offerings by adding 3 new products to address specific market needs.-Growing the company from 10 to 50+ employees and multiple contractors and sub-contractors.-Ultimately responsible for company P & L.This transformation resulted in: -Preparing the company for outside investment; managed company valuation, co-ordination with banks and Venture Capital firms.-Strategic partners and relationships with local government agencies (Los Angeles World Airports, City of Ontario, AQMD, Los Angeles Mayor’s office) to advance company goals.-A customer base of Fortune 500 companies: JPL/NASA, Standard Parking, US Navy, US Air Force, City Of Irvine, WallyPark, Joe’s Parking.-The first EV bus operating at Los Angeles International Airport (LAX).-Winner of the 2015 AQMD Award for Advancement of Air Pollution Technology

Responsible for:-Day-to-day operations, company vision, strategic partnerships and Government relationships for the US offices in Ontario, California. Oversee Marketing, Sales, Business Development, Operations, Finance, Program Management, and Engineering. -Management of company finances; budgets, Profit & Loss statements and forecasting-Yearly planning sessions for short and long term goals, sales/new client targets and company vision. -Review and approval of Statements Of Work and Master Services Agreements

Helped change the perception of Digital in the Agency, instrumental in shifting the focus of the agency to creating integrated and directed campaigns (Prius, Sienna, 4Runner). Management of all Digital projects within the agency. Creation of the Digital Leadership Team, tasked with the education and proliferation of Digital thinking for the agency and clients. Responsible for: Social Media, Website/.com, Mobile, CRM, 3D/CGI, Micro sites & launch sites, iMedia, Philanthropy, Brand Campaigns, Dealer Integration, Safety and Recall efforts. Responsible for all strategic and design aspects of Toyota.com and affiliated sites. -The Bee Award, Social Media Agency of the Year-Jay Chiat Award for Strategic Excellence, Silver. -Core Team member on the Toyota Recall Swat Team. Coordination of all Digital and online messaging and communications for the largest recall effort in Automotive history.

Responsible for www.Lexus.com, www.Scion.com and www.Toyota.com vehicle configurators and lead generation tools. -Managed the complete redesign of the brand configurator's from concept to delivery, ultimately increasing user interaction and engagement.Special projects - www.Lexus.com/McCartney a specialty web site promoting the relationship between Paul McCartney and Lexus for the US tour and launch of new Album. Site includes; vehicle sweepstakes, streaming audio/video and informational. www.Lexus.com/USOpen specialty web site in support of Lexus sponsorship of the US Open tennis tournament. Site includes; live interviews, streaming video and Podcast. -New Vehicle Launches: all Lexus and Toyota Vehicles, including the full side Tundra, the largest vehicle launch in Toyota’s history, 31 base models directly targeted at the Big 3 manufactures. FJ Cruiser, a brand new vehicle to the Toyota line up and marketed to the off-road enthusiast. -Group winner: Mastery of Lean Thinking award for saving the company over $3 million dollars annually.