Steven Donlan Email & Phone Number

Andover, Massachusetts, United States

Foxborough (Foxboro), Massachusetts, United States

• Drove business impact through the strategic application of data to identify customers and improve the fan experience.• Managed multiple key client relationships with professional and collegiate sports organizations.• Collaborated daily with internal departments to deliver on client technology goals and identified new business opportunities.• Led regular client meetings to ensure alignment on insights and facilitate adoption of KAGR product.• Facilitated workstream communications with third-party data providers and oversaw business research analysis.• Partnered with the sales team to enhance prospecting opportunities and highlight key business metrics.

Warwick, Rhode Island, United States

• Maintained and expanded client relationships with Fortune 500 companies and founders of non-profits.• Aided in the global branding and campaign launches for various clients.• Managed multiple projects, while meeting strict campaign deadlines.• Wrote, created and produced marketing materials, digital content and client presentations.• Managed estimating and budgetary processes including defining project scopes, drafting estimates and scopes of work.

Gainesville, Florida

• Oversaw all marketing efforts for Baseball, Women's Basketball, Men’s and Women’s Swimming and Diving, Men’s and Women’s Track and Field, Cross Country, Women’s Soccer, the Gator Student Rewards program and the Blueshirt Internship Program.• Responsibilities included creation and execution of marketing plans, in-game sponsor fulfillment, enhancing the in-venue experience, budget oversight for assigned sports and production of games. • Key accomplishments include:- Increased revenue for Track and Field Pepsi Florida Relays event by 24% for the highest total in program history.- Sold out multiple Swimming and Diving meets for the only times in stadium history.• Baseball accomplishments include:- Highest regular season average attendance in program history.- Second largest single-game crowd in program history (4/13 vs. Missouri).- Third largest single-game crowd in program history (2/23 vs. Miami).- Fourth largest single-game crowd in program history (3/13 vs. Florida State).- Seventh largest single-game crowd in program history (6/11 vs. Auburn).- Third largest three game series crowd in program history (vs. Missouri).- Fifth largest three game series crowd in program history (vs. Miami).- Two single game crowds over 6,000 fans for the first time in program history.- Highest amount of Season Tickets sold in over 10 years with over 3 seasons of consistent growth. • Aided in the creation of a new Baseball gameday atmosphere with coordination of wireless cameras, in game hosts and sponsorship elements.• Managed purchase order process, payment fulfillment and inventory of all promotional materials for assigned sports.• Directed staff of volunteer interns at athletic events, during office shifts and at community events.• Oversaw scheduling process of National Anthem singers, sign language interpreters and color guards at events.

College Park, Md

• Oversaw execution of promotional and marketing operations for Women’s Soccer and Baseball.• Assisted with Football, Men’s Basketball and Women’s Basketball marketing responsibilities.• Constructed Marketing plans for the entire season to ensure goals are met at the conclusion of the year.Key accomplishments include:- Increased baseball group sales by 195% while introducing new fan experiences.- Increased women's soccer group sales to the highest in program history (47% increase from 2014). - Helped secure the first women's soccer game sponsorship in program history.• Developed various collateral pieces and direct appeal pieces to drive sales and attendance.• Managed promotional product purchasing, tracking and inventory for all sports/events tied to the Marketing Department.• Assisted in budget management through oversight of invoice organizing and payment of marketing materials.• Created engaging content and advertisements on social media to increase awareness for events.

Durham, Nh

• Served as the Student Marketing Director for Football, Men’s Ice Hockey, Gymnastics and ‘Cat Pack Student Section.• Developed and implemented marketing plans for Football, Men's Ice Hockey and Gymnastics.• During the Football season we increased student attendance by 65%, overall attendance by 20% and playoff attendance by 505% which set the program records for both the regular season and playoffs.• Set attendance record for Gymnastics EAGL Championships during the 2014 season.• Increased student attendance at Men’s Ice Hockey by 7.75%.• Oversaw team of 13 interns and their responsibilities on game days.• Created social media posts and digital advertisements to market various events.• Assisted with email and direct mail marketing efforts to students and fans.• Produced game timelines and public address announcement scripts for each event.• Game day event production management (including pre-game, in-game, post-game).

Loudon, Nh

• Researched potential clients and specific marketing initiatives.• General organization of files and contracts in preparation of races and sponsorship fulfillment.• Managed coordination of customer welcome bags for each race. • Oversaw Jimmie Johnson fan tent during race weekend (July 2014).• Assisted with all elements during both NASCAR weekends held at New Hampshire Motor Speedway during the 2014 season.• Victory lane duties at the conclusion of each race.• Transportation of sponsors and other clients to the infield.• Helped put up sponsor signage around the facility and property.• Assisted with Fan Appreciation events during race week.• Acted as an aid to the corporate sales department for all display lot functions.• Prepared hospitality areas in the infield for sponsors and other large parties.

Manchester, Nh

• Sold season tickets, ticket packages and group tickets throughout New Hampshire.• Achieved the second highest ticket sales total among interns (2013).• Executed marketing and promotion plans during games and at community events.• Assisted with grassroots marketing efforts throughout New Hampshire. • Attended community and public relations events in various areas in New Hampshire.• Made mascot appearances at various events to ensure sponsorship fulfillment.• Gained public speaking skills every game while executing promotions.• Merchandise sales and fundraising efforts at select games.

Durham, Nh

• Contacted alumni to raise funds for the Athletic Department and the UNH Fund.• Raised over $5,000 for the Athletic Department and UNH Fund.• Gained the ability to sell through cold calling.

Bachelor’S Degree, Kinesiology: Sport Studies, Minor In Business Administration

Activities and Societies: General Manager of the International Food Luncheon (2011), Hall Council Sports Director (2011-12), Radio DJ.

High School

Activities and Societies: Ice Hockey team, Lacrosse team