Steven Egan Email & Phone Number

Coventry, England, Gb

North West England

A new small business offering advice and lawn maintanence service throughout the seasonal year. Also open to freelance consultation work within the events and hospitlaity arena

Crewe, Cheshire, United Kingdom

This role is accountable for the global live events and motorshow strategy and delivery which supports the long term marketing plan and business goals.The role is responsible for defining and leading live event projects, Class A motor shows and in doing so gather input and buy in from all major stakeholders, including the Bentley Board, in order to define & share responsibility for individuals as part of a flexible cross functional team across central & regional functions.This role is responsible for delivering efficiencies across multiple activities from single event platforms, and ensuring the Bentley Brand Strategy including tone of voice and brand language are consistent across all activity. The role takes responsibility for the planning and management of launch activity, ensuring functional alignment within Sales and Marketing (including Regions) and interfacing with other company functions to ensure structured and efficient launch process.Main Responsibilities:1. Definition and implementation of the Live Event Programme which supports the annual marketing plan and launch strategy2. Manage direct and indirect team and supplying agencies effectively including capacity and resource planning3. Gain input and buy in from the major stakeholders, including the Bentley Board, and define & share responsibility for individuals as part of a flexible cross functional team including central & regional functions 4. Manage internal/external communication in support of all Corporate Events to ensure support across the organisation is achieved at all levels

The value of working in true partnership has no boundaries and the opportunities become limitless if you allow strong relationships to evolve

Gaydon, Warwickshire

•Develop and communicate the annual Global Marketing Plan for Aston Martin•Responsibility for the development, management and delivery of the Marketing Communication, CRM, Digital and Customer Experience Strategies which underpin the effective delivery of all core products and services; www.astonmartin.com•Driving additional revenue opportunities through experiential & digital marketing channel•Accountability for a direct team of four line managers and six additional marketing roles with responsibilities across the marketing mix •Accountability for the annual marketing operations budget in excess of £2M

Gaydon, Warwickshire

Create, direct and develop the global marketing communication strategy in support of the annual Marketing Plan Responsibility for the control and delivery of worldwide product launches, communication strategy and the annual motorshow event programmeManagement of key third party supplier relationships for creative, production and channel delivery of the Brand CRM, Digital and Marketing Communications plansLead the development of brand resources, design guidelines and other aids to ensure global brand consistency, maintain ongoing development of the Aston Martin brand image with cross functional departments and partnersResponsible for dealer marketing tools and materials in support of the annual product and extended services portfolioAccountability for the annual marketing communications budget

Crewe, United Kingdom

Define the global launch marketing strategy for Bentley products and servicesDetermine product positioning and key messages within brand portfolio are clearly defined across all marketing communication channelsDetermine central /regional product launch communication channel strategy, develop appropriate communication materials to inform regional offices /dealer network ahead of market introductionReview success of launch planning at three months, six moths and twelve months past start of sales using market intelligence & analysis tools availableManage internal business launch planning process Responsibility for monitoring performance in market ensuring developmental improvements are implemented Responsibility for naming and branding strategy for all new vehicle productsCoordination of total product launch budgets, typically circa £5-£10M

Crewe, United Kingdom

Deliver effective and high impact brand communication materials to a variety of key audiences across the Bentley business. Full accountability for end user marketing communication materials Accountable for the management of Bentley Motors digital and e-prospecting strategy www.bentleymotors.comManage Motorshow strategy in support of Brand direction and ensure this is distilled across regional motorshow activitiesManage company Corporate Identity portfolio, development and consistent application of Brand identity standards across all Bentley marketing communications Accountable for the management and development of the quarterly Bentley Customer Magazine Responsible for the business messaging and delivery of the annual Worldwide Dealer ConferenceResponsible for the coordination and execution of Bentley product launch eventsResponsibility for the ongoing development, implementation and measurement of the Bentley Driving StrategyBudgetary responsibility and personal management of Marketing Communications team (8 persons)

Crewe, United Kingdom

Responsibility for the project management of the company International Motorshow event programme.Deliver corporate hospitality programme in support of the company motorsport activitiesProject manage annual Worldwide Dealer ConferenceDeliver annual hospitality event programme for guests and sponsors around Bentley participation in the 24hr du??? Mans which fulfils the needs of the central and regional offices and team sponsorsDevelopment and implementation of a Regional Driving Strategy to support existing and future product line-upManagement of the one year activity, three year development and five year vision plans for the customer / prospect factory brand experienceProject manage the company corporate event programme, promoting Bentley in conjunction with the brand split of Rolls Royce and Bentley in 2003Develop launch event strategy for Bentley to support the introduction of new product line up Departmental accountability for the development and role-out of new Corporate Guidelines to support brand strategy Budget accountability for £4.2M Corporate Event department spendResponsible for day-to-day management of 3 direct reports and a further 6 indirect reports Development and project management of annual Dealer marketing support materials

Reading, United Kingdom

Facilitation of Dealer and Body Repairer annual marketing planningImplementation of quarterly dealer marketing auditManagement of Local Area Marketing Budget - Annual Budget £180,000Facilitator between Porsche Club and Manufacturer to maximise business opportunitiesDevelopment, implementation and monitoring of company corporate identity policyAssessment of Dealer strategic and tactical marketing needsAssist with co-ordination of national and local marketing event programmesProvision of a marketing consultancy service to Dealer Network

Education record

Education record