Steven Ferri Email and Phone Number

Developed and managed email marketing plan including overall email strategy, campaign building, opt-in automation development and management, monthly analytic metrics reporting and email calendar management.Implemented new lead strategies for sales and request demos opportunities including drip automations, website form development and optimization as well as targeted sales campaigns to prospectsA/B tested campaigns to optimize subject lines, content, and CTAs (Call to Action)… Show more Developed and managed email marketing plan including overall email strategy, campaign building, opt-in automation development and management, monthly analytic metrics reporting and email calendar management.Implemented new lead strategies for sales and request demos opportunities including drip automations, website form development and optimization as well as targeted sales campaigns to prospectsA/B tested campaigns to optimize subject lines, content, and CTAs (Call to Action) for improved open and click-through rates month to monthDatabase management including list segmentation, managing lead database enrichment and updating process for drip email campaignsImplemented data-driven decisions and adjust strategies accordinglyManaged opt-in and opt-out processes, as well as subscription preferencesMonitored email campaign performance and analyze key metrics including open rates, click-through rates, conversion rates and generating reports to measure ROI and provide insights for improvements Show less

• Developed and managed full 2023 season email marketing plan for the league and all 8 teams including email strategy, campaign building, development and management, analytic metrics reporting and season email calendar.• Managing multiple league and team campaigns and ensuring they are properly targeted, scheduled, and aligned with the league and its 8 teams’ brand, message, and tone.• Created and managed the 2023 email calendar to support an audience/team-league-centric… Show more • Developed and managed full 2023 season email marketing plan for the league and all 8 teams including email strategy, campaign building, development and management, analytic metrics reporting and season email calendar.• Managing multiple league and team campaigns and ensuring they are properly targeted, scheduled, and aligned with the league and its 8 teams’ brand, message, and tone.• Created and managed the 2023 email calendar to support an audience/team-league-centric communication strategy and ensured timelines and targets were met while also working with internal partners to develop, implement, and optimize campaigns.• Developing email KPI’s to further drive conversions through tickets, merchandise and other CTA’s.Worked with SalesForce Database to ensure XFL fanbase is properly engaged with segmented lists, organizational structuring and routine maintenance for consistent engagement rates.• Generated full monthly reporting of email marketing including analytics, strategies, improvements and other relevant information. Show less

• Oversaw and managed all digital marketing initiatives and platforms including e-commerce, email, social media, google advertising, affiliate marketing platform PepperJam• Increased conversions through various marketing campaigns including website and email.• Developed Q4 digital marketing plan including brand strategy, quarterly KPI’s and budgeting per platform• Managed email marketing platform including developing emails, deploying and analyzing website conversions… Show more • Oversaw and managed all digital marketing initiatives and platforms including e-commerce, email, social media, google advertising, affiliate marketing platform PepperJam• Increased conversions through various marketing campaigns including website and email.• Developed Q4 digital marketing plan including brand strategy, quarterly KPI’s and budgeting per platform• Managed email marketing platform including developing emails, deploying and analyzing website conversions through email optimization• Created weekly and monthly metrics reports with Google analytics and optimizing for increased conversions• Developed new creative campaigns and content including new watch models Show less

Supporting the design and management of marketing initiatives tailored to the author's industry, book's subject and target audiences.Working closely with the agency team to develop social media strategies for our clients.Lead the planning and ideation of social media advertising campaigns.Developing and deploying email campaigns with HTML codingDeveloping monthly analytics and insights reports.Supporting the project management of client work plans and… Show more Supporting the design and management of marketing initiatives tailored to the author's industry, book's subject and target audiences.Working closely with the agency team to develop social media strategies for our clients.Lead the planning and ideation of social media advertising campaigns.Developing and deploying email campaigns with HTML codingDeveloping monthly analytics and insights reports.Supporting the project management of client work plans and strategies.Set-up, deploy and manage social media advertising campaigns on Facebook, Instagram, Twitter and Linkedin. Show less

Managing all project tasks and campaign strategies for various clients including website development & maintenance, social media, email, printed materials, SEO and more.Researching, establishing and implementing strategic plans to help meet clients goals.Working with and managing the social media, website development and graphic design teams to oversee tasks are completed including developing and executing campaigns to drive a ROI.Analyzing various analytics to determine… Show more Managing all project tasks and campaign strategies for various clients including website development & maintenance, social media, email, printed materials, SEO and more.Researching, establishing and implementing strategic plans to help meet clients goals.Working with and managing the social media, website development and graphic design teams to oversee tasks are completed including developing and executing campaigns to drive a ROI.Analyzing various analytics to determine effectiveness of the specific marketing marketing strategy for each client.Communicating with overseas web developers to work on website development Show less

Maintaining Shopify E-commerce website including product inventorying, photographing and editing product images with Photoshop, writing and developing blog posts, SEO and MetadataManaging additional E-commerce sites including Etsy, Jane.com and WalmartDaily management of social media platforms, developing social media campaigns around seasonal and new products, DIY projectsPreparing budget proposals for digital marketing campaigns including social media and various trade… Show more Maintaining Shopify E-commerce website including product inventorying, photographing and editing product images with Photoshop, writing and developing blog posts, SEO and MetadataManaging additional E-commerce sites including Etsy, Jane.com and WalmartDaily management of social media platforms, developing social media campaigns around seasonal and new products, DIY projectsPreparing budget proposals for digital marketing campaigns including social media and various trade showsDesigning print marketing and internal materials including business cards, posters, flyers and moreCreating original content for social media campaigns using Photoshop, Illustrator and After EffectsDeveloping and working closely with an outside marketing agency on Google Ad's to generate a ROICommunicating with team in China to coordinate for new productsMeasured and analyzed website and social media analytics to improve social media advertising.Developed paid Ads on Google and Yelp to increase sales and leads.Reached out to bloggers, social media influencers and models to create a cross branding campaign.Photographed and edited before and after photos of new clients for social media.Communicated with International locations in Singapore and London for marketing content and promotions Show less

Designed original content with Photoshop, Illustrator, InDesign and After Effects for individual campaigns for various in-store services.Measured and analyzed website and social media analytics to improve social media advertising.Developed paid Ads on Google and Yelp to increase sales and leads.Reached out to bloggers, social media influencers and models to create a cross branding campaign.Photographed and edited before and after photos of new clients for social… Show more Designed original content with Photoshop, Illustrator, InDesign and After Effects for individual campaigns for various in-store services.Measured and analyzed website and social media analytics to improve social media advertising.Developed paid Ads on Google and Yelp to increase sales and leads.Reached out to bloggers, social media influencers and models to create a cross branding campaign.Photographed and edited before and after photos of new clients for social media.Communicated with International locations in Singapore and London for marketing content and promotions Show less

Manage the execution of daily email campaigns including writing HTML and CSS, maintenance of email calendar, set-up, proofreading, quality assurance, testing and scheduling. Create distribution lists based on past email engagement and market requests through CRM database. Partner with internal teams including national markets, IT team, direct response, creative, marketing and branding to meet objectives and deadlines. Optimize the further development of email features… Show more Manage the execution of daily email campaigns including writing HTML and CSS, maintenance of email calendar, set-up, proofreading, quality assurance, testing and scheduling. Create distribution lists based on past email engagement and market requests through CRM database. Partner with internal teams including national markets, IT team, direct response, creative, marketing and branding to meet objectives and deadlines. Optimize the further development of email features including personalizing and developing new templates. Create graphics in Photoshop and Illustrator that utilize new branding for email content. Generate analytics reports with insights from email campaigns for National/regional markets. Show less

Built content to grow traffic for social media and email promotions through CRM, Constant Contact. Created and managed print and digital marketing campaigns. Working on the restructure of new website and social media. Designed Wallauer branded graphics in Adobe Illustrator and Photoshop for website and print mailing. Managed and developed mobile texting program for customers and internal employees.

Generated graphic web banners and posters which helped grow exposure for career development centerBranding and development of visuals for career eventsCurated theme for 2014 Grad School Expo promotional campaignEdited videos from multiple career eventsContacting and coordinating with employers for Job Fair registration.