Steven Forbes

Steven Forbes Email and Phone Number

ACD/Sr. Art Director – Driving Profitability for Challenger Brands ǀ New Business Development ǀ B2B / B2C Integrated Branding / Advertising ǀ Digital, Online, Social Media, Print, and Outdoor @
Steven Forbes's Location
Irvine, California, United States, United States
Steven Forbes's Contact Details

Steven Forbes work email

Steven Forbes personal email

n/a
About Steven Forbes

Driving profitability for challenger brands is my passion. My specialty is propelling new business development, and growing existing accounts, through high-visibility B2B and B2C integrated branding and advertising campaigns across the digital and online world, as well as broadcast, social media, print, and outdoor venues. A tech savvy partner to the senior management team, I fuse award-winning ideas with strategic positioning across diversified client bases to consistently achieve results. I've merge successful experience across ad agencies and Fortune 500 companies with a career record building and mentoring creative teams, including art directors, copywriters, and designers, to attain desired outcomes. Noted for:Business TransformationConcepted and developed engaging, four-day product launch for Tripwire, Inc at VH World. Supported by an aggressive email campaign and gorilla street style marketing tactics, resulting in huge traffic attendance to the exhibit, contributing to a 19% revenue increase while collecting over 2,400 leads, a 300% increase over the company’s previous event show high.Creating Business ValueConceptualized and produced an interactive trade show campaign for 3rd Tier WiFi software client (D-Link), including an innovative traffic-building program to build sales leads by creating a memorable character adventure with a storyline that tracked through social media and produced a 55% jump in leads over the previous year, a six-page write-up in Exhibitor Magazine, and a Sizzle award for best integrated campaign of the year.Brand BuildingAdvised and assisted in meeting seed round capital for startups of up to $4M+ and the successful selling of the enterprises to leading global venture capital investor companies.Accelerating Revenue GrowthConcepted and executed a major integrated rebrand campaign for Master Meter. Repositioned their existing top product by matching compelling claims and messaging with outstanding photography. Product sales increased by 20% and an award as ‘Agency of Record.’Core Competencies That Ensure SuccessRevenue | Profit Acceleration – Coaching | Leadership & Team Building – Creative Strategy Development | Positioning – Direct Report Management & Evaluations | Corporate Identity/Branding – Digital | Web Designing | Email Marketing – TV/Video Concepting | Storyboarding & Editing – Creative Campaign Concept | Development – Advertising | Marketing – Digital | Traditional Print & Logo Design – Photoshoot Supervision | Art Direction – Direct Mail Design - Tradeshow | Event Design

Steven Forbes's Current Company Details
Freelance

Freelance

ACD/Sr. Art Director – Driving Profitability for Challenger Brands ǀ New Business Development ǀ B2B / B2C Integrated Branding / Advertising ǀ Digital, Online, Social Media, Print, and Outdoor
Steven Forbes Work Experience Details
  • Freelance
    Acd • Art Director │ Corporate Rebranding │ Business And Technology Integration
    Freelance Jan 2020 - Present
    Hemet, Ca (Remote)
    Specializing in medical/pharmaceutical, corporate identity, refreshing brands & repositioning organizations.Assignment as an Associate Creative Director at Concentric Health Experience - design and concepting for the Regeneron healthcare account, as well as working on new business. Brands include: Eukeeza, Zealand and Medtel.Advised and assisted in meeting seed-round capital for startups of up to $4M+ and the successful selling of the enterprises to leading global venture investor companies. Includes Branding & Logo Design.Served as Creative Director for a major annual philanthropic integrated/interactive Zoom convention during the height of the pandemic. This very successful virtual event was attended by thousands nationwide - resulting in an increase of over 160% in registrations and data base leads. Responsibilities included: brand and theme creation, website direction and design, program and content development, social media ad creation (Facebook and Instagram).
  • Activate
    Associate Creative Director │ Market Share Growth │ Brand Development │ Business Planning
    Activate Jan 2015 - Jan 2020
    Parsippany, Nj (Remote)
    Marketing and advertising agency required a proven creative leader to spearhead new business development, strategic marketing/branding, and B2B and B2C integrated branding for all areas of the digital and online world plus broadcast, social media, print, and outdoor. Clients included: Novartis Pharmaceutical, Conagra Foods, and Merrick Pet Foods.Clearly defined a lasting personality for the AMCA rebrand initiative leading to expanded corporate guidelines, integrating key video elements, and providing a seamless evolution of growth for the brand identity. Instrumental in shaping the Activate branding evolution, developing comprehensive materials including a website, support collateral, brand guidelines, and presentation tools for rebranding for the Agency. Created multiple Novartis micro websites, video, logos, and digital/app interactive design solutions for a range of clients. Conceptualized the Novartis Promacta presentation, lockup, and sizzle video for the 2017 1H National Sales Meeting. The new creative direction quickly sold, leading to increased budgets and agency revenue. Upsold an exhibit graphics project for Perfetti Candies into a complete event experience, which netted additional projects for the agency.
  • Brand B Marketing
    Co-Creative Director │ Account Management │ Technology Development │ Key Partnerships
    Brand B Marketing Jul 2005 - Jan 2015
    Irvine, Ca
    Integrated advertising and event agency looked to grow a fledgling market department in the trade shows and experiential arenas. Oversaw in-house and Agency of Record (AOR) accounts. Spearheaded new business development. Continued enrichment and application of new technologies in-app, digital, and web solutions. Heavily involved in new business development & Tradeshows. Responsible to achieve multimillion-dollar sales target annually. Clients included Tripwire, D-Link, SkinMedica, Kawasaki, Yamaha, Alpine Stereo, MAVTV, CareFusion, and Master Meter.Conceptualized and produced interactive tradeshow campaign for utility client (Master Meter), producing a 55% jump in leads over the previous year, a six-page write-up in Exhibitor Magazine, and a Sizzle award for best integrated campaign of the year. Concepted and developed engaging four-day product launch for Tripwire, Inc at VH World. Supported by an aggressive email campaign and gorilla style marketing tactics, the program brought huge traffic attendance to the tradeshow exhibit, contributing to a 19% revenue increase while collecting over 2,400 leads, a 300% increase over the company’s previous event show high. Concepted and executed a major integrated rebrand campaign for second-tier utility client (Master Meter). Repositioned their existing top product by matching compelling claims and messaging with outstanding photography. Product sales increased by 20% and we were recognized as their 'Agency of Record'.
  • Devicepharm, Inc.
    Senior Art Director
    Devicepharm, Inc. 2003 - 2005
    Irvine, Ca
  • O'Leary And Partners
    Senior Art Director
    O'Leary And Partners 2002 - 2003
    Irvine, Ca
  • King Group
    Creative Director
    King Group 2001 - 2002
    Newport Beach, Ca
  • Ingram Micro
    Creative Group Head • Sr. Art Director
    Ingram Micro 1991 - 1999
    Santa Ana, Ca

Steven Forbes Skills

Advertising Marketing Communications Marketing Strategy Social Media Creative Direction Social Media Marketing Integrated Marketing Email Marketing Graphic Design Digital Marketing Photoshop Marketing Brand Development Direct Mail Corporate Branding Copywriting Art Direction Creative Strategy

Steven Forbes Education Details

Frequently Asked Questions about Steven Forbes

What company does Steven Forbes work for?

Steven Forbes works for Freelance

What is Steven Forbes's role at the current company?

Steven Forbes's current role is ACD/Sr. Art Director – Driving Profitability for Challenger Brands ǀ New Business Development ǀ B2B / B2C Integrated Branding / Advertising ǀ Digital, Online, Social Media, Print, and Outdoor.

What is Steven Forbes's email address?

Steven Forbes's email address is sf****@****ing.com

What schools did Steven Forbes attend?

Steven Forbes attended California State University, Fullerton.

What skills is Steven Forbes known for?

Steven Forbes has skills like Advertising, Marketing Communications, Marketing Strategy, Social Media, Creative Direction, Social Media Marketing, Integrated Marketing, Email Marketing, Graphic Design, Digital Marketing, Photoshop, Marketing.

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