• Collaborated closely with clients to understand their unique UX needs, establish strong relationships, and effectively communicate the value of user-centric design in achieving their business goals.• Led and mentored a high-performing team of 15 UX professionals, providing guidance, coaching, and professional development opportunities to enhance their skills and drive consistent excellence in UX services.• Oversaw all aspects of UX project delivery, from initial client consultation to final implementation, ensuring that projects met deadlines, budgets, and quality benchmarks.• Designed and managed user research studies, including user interviews, surveys, and usability testing, to gather invaluable insights and inform UX recommendations.• Utilized data analysis to make informed design decisions, leveraging user behavior data and feedback to optimize digital experiences.• Spearheaded impactful research projects in collaboration with prominent industry leaders such as Microsoft, Verizon, Google, Slack, Meta, Amazon, Dropbox, American Express, Estee Lauder, Nike, Deloitte, and Subaru.• Contributed to the continuous improvement of UX processes, methodologies, and deliverables within the organization, promoting innovation and best practices.

• Led and executed strategic planning initiatives, defining long-term vision, goals, and objectives for syndicated product lines while aligning them with the company's overall mission.• Conducted in-depth market analysis to identify emerging trends, competitive landscapes, and growth opportunities, informing product and business strategies.• Worked closely with cross-functional teams, including research, data analysis, marketing, and sales, to ensure alignment and coordination across all aspects of syndicated product development and delivery.• Conducted rigorous quality assurance checks to ensure the integrity and accuracy of syndicated product data and deliverables, maintaining high-quality standards.• Managed the financial aspects of syndicated product lines, including budgeting, cost control, and revenue generation to achieve profitability goals.• Cultivated strong client relationships, addressing inquiries, resolving issues, and fostering client loyalty through exceptional service and support.

• Provided consultative services to automotive clients, offering insights, recommendations, and solutions to improve performance, customer satisfaction, and business outcomes.• Led market research initiatives, including consumer surveys, data analysis, and market assessments, to identify trends, customer preferences, and competitive landscapes.• Designed and executed custom research projects tailored to clients' unique needs, delivering valuable data and actionable recommendations.• Developed an in-depth understanding of J.D. Power's products and services, effectively communicating their value and benefits to clients.• Collaborated with cross-functional teams, including research, data analysis, marketing, and sales, to ensure alignment and coordination in delivering client solutions.• Oversaw the end-to-end project management of client engagements, from initial scoping and proposal development to project execution and delivery.

• Developed and executed marketing research strategies to support business objectives, including identifying target audiences, understanding market trends, and assessing campaign effectiveness.• Conducted segmentation analysis to identify and define target customer segments, allowing for tailored marketing strategies and improved customer engagement.• Ensured the quality and accuracy of data used in marketing research and database management, minimizing errors and discrepancies.• Prepared and presented reports and insights to internal stakeholders and leadership, translating complex data into actionable strategies.• Conducted demographic and geographic analyses to understand the regional variations in member and non-member preferences, enabling targeted marketing and service improvements.• Managed the budget for marketing research and database initiatives, optimizing resource allocation to meet project objectives.

• Conducted in-depth demographic and market studies to target existing and potential customers for over 70 sales representatives. Created competitive and strategic mapping to empower the entire sales staff with valuable insights.• Utilized segmentation analysis to categorize customer data, allowing for targeted marketing campaigns and personalized communication strategies.• Designed and executed custom research projects to address specific business objectives, providing actionable insights and recommendations.• Conducted competitor analysis to identify strengths, weaknesses, and opportunities in the market, informing strategic decision-making.• Prepared and delivered industry-specific sales and marketing presentations to current and potential advertisers. Utilized a variety of primary and secondary research sources to provide compelling and data-backed insights.• Assessed the return on investment (ROI) of marketing and sales campaigns, utilizing key performance indicators (KPIs) to measure the effectiveness of initiatives.