Steven Francis Email and Phone Number

Helping our growing business gear up for even more future expansion, including recruiting a new team focused solely on new openings RM. Ensuring we successfully support a site’s move from acquisition to on-sale, alongside creating a sustainable, profitable revenue management strategy.Continually improving our reporting and analysis capabilities, including introducing new data flows to the business such as market share and competitor price tracking.Supporting major change projects in the business and ensuring the Revenue Management and Commercial goals will be delivered. For example, reviewing Revenue Management System options and developing algorithm-based decision making for our non-price ‘levers/plays’, alongside increasing our focus on ancillary revenue generation and EBITDA.

Leading the Revenue Management function, and a fantastic team of Managers and Analysts, responsible for driving the overall Commercial strategy of the business and day-to-day Revenue / Yield optimisation. This role has been focused on consistently delivering and exceeding financial goals through recruiting and developing a team of RM professionals, while rapidly modernising and developing a robust Revenue Management approach in an expanding business.

Brought in to help move the Revenue Management approach forward while leading a team of RM Analysts. This included training the wider business in RM, introducing best practices, reporting analysis tools, new budget and forecasting models.

As a hotel Revenue Manager I was responsible for the development and constant optimisation of the entire commercial and pricing strategy of a portfolio of unique hotel properties (circa. $40m annual revenue). The focus of my role was to deliver and exceed the monthly/annual financial and market share targets, specialising in London city centre locations.

As a hotel Revenue Manager I was responsible for the development and constant optimisation of the entire commercial and pricing strategy of a portfolio of unique hotel properties. During this time I consistently delivered and exceeded the monthly/annual financial and market share targets.

Working within Hilton’s European Headquarters as a member of the Analysis Team, driving the analysis and reporting that supported the continuing expansion of centralised Head Office team developing a more analytical and data driven approach to Hotel Revenue Management.

• Successfully finalized negotiations of a new e-commerce customer database contract followed by a continued contract management role• Sole responsibility for a £0.5 million development and analysis budget• Experience leading meetings between stake holders of projects across the business• Effective training and management of junior analysts within the team• User and trainer in advanced Excel and related database programmes• Worked alongside the marketing department to create a business case for partnering the 2012 Olympic Games• Worked closely with the e-commerce department to help progress the customer contact strategy through developments within the customer database• Completed revenue performance sections of the quarterly Commercial Board Paper• Contributed quarterly competitor and market analysis for non-specialists in the internal company magazine• Created a monthly online sales dashboard for the e-commerce department

• Maintenance and development of regular analysis reports to track sales and revenue• Constructed an Excel model to create detailed day/week revenue forecasts from the year/month budget• Liaising with the Press Office during the publication of quarterly results and business performance in the national press• Competitor profiling and market share research and analysis including ownership of the high profile reports including market share and weekly sales fact file• Deadline driven ad-hoc research for major business decisions working with colleagues from all levels including directors• Training new commercial staff in the understanding and use of performance analysis reports and the in-house database• Substantial market share and revenue analysis throughout Eurostar’s move from Waterloo to the St Pancras high speed line• Quickly became the primary company-wide contact for the in-house commercial database system and ad-hoc analysis projects