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Steven Goodwin is listed as Marketing Director, HR and Employer Branding bei Deutsche Bahn at Deutsche Bahn, based in Berlin Metropolitan Area, Germany. AeroLeads shows a matched LinkedIn profile for Steven Goodwin.
Steven Goodwin previously worked as Marketing Director, HR and Employer Branding at Deutsche Bahn and Founder and Director at Spring Marketing Consultancy. Steven Goodwin studied at University Of Hull.
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Steve is a strategic thinker with strong personal impact and a creative mind who has been leading teams with insight, clarity and vision and successfully influencing stakeholders and leaders. He has an excellent track record in designing and implementing a wide range of 360° marketing strategies, campaigns and initiatives while creating the right environment to inspire others to deliver results. His leadership skills have been drawn from an award-winning career in advertising, marketing, digital, tech and strategic consultancy in the commercial, public and not for profit sectors.He started his career in Advertising working for renowned creative agencies across different categories and clients including BMW, Unilever, Proctor & Gamble and the British Government before setting up his own Strategic Consultancy where he initiated high profile consultancy projects for the British Government including digitizing the National Health Service (NHS). Steve spread his wings and moved to Berlin where he joined Deutsche Bahn as Marketing Director, HR & Employer Branding. He built and led an award winning multidisciplinary team of 45 people from scratch covering employer branding, marketing, internal communication, digital, social media, customer experience, UX design, tech and data analytics. His vision and leadership has led to International, UK & German awards at Cannes Lions; Red Dot; Design & Art Direction (D&AD); Campaign Press; Creative Circle; British Television Advertising; New York City International Film Festival; Best of Content Marketing (BCM); Institute of Public Relations (IPR); Account Planning Group (APG) for strategy; GWA Effies for effectiveness; German Prize for online Communication; Digital Communication Award; Quality Employer Branding (QUEB), including twice Innovation of the Year, numerous awards at Trendence and HR Excellence, including Employer Branding Innovation of the Year, Tech Innovation of the Year & highest Image Climber in 20 years.
Listed skills include Change Management, Strategy, Leadership, Research, and 17 others.
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Berlin, De
At Deutsche Bahn Steve redefined the rules of employer branding and HR Tech in Germany by being a thought leader in Digital Marketing, Data Analytics, Performance Marketing & Tech Innovation and winning multiple awards across different categories.Steve is a champion of New Work leading teams in agile structures and introducing Design Thinking as an everyday working practice.
After a successful career in the commercial world Steve set up Spring with the mission to provide clients in the public and the ‘not for profit’ sector with tailormade solutions.Spring provided consultancy services to client teams across various disciplines and strategic advice at CEO, Ministerial and Corporate Board level.Spring‘s clients included Central Office of Information, Department for Work & Pensions, Department of Health, the National Health Service and the Charity Turning Point.
London, Gb
As a Trustee of Rethink, one of the UK’s leading mental Health charities Steve helped secure £18 million from the National Lottery and Comic Relief to develop the UK’s largest ever anti-stigma marketing campaignDuring Steve’s Trustee Term Rethink’s revenue grew by 25% to £50 million placing it in the UK’s top 75 charities.
New York, Ny, Us
Steve provided vision and leadership to an award winning team of 25 people across a range of clients including Unilever, GlaxoSmithKline, Seagram, Kodak, Central Office of Information (COI) & Samaritans. He spearheaded new business growth, transformed senior client relationships through innovation & big ideas while directing ground breaking marketing strategies & campaigns.He also led high profile strategy consultancy projects for the UK Government‘s Cabinet Office, the Chancellor Gordon Brown, Alan Milburn, Secretary of State, Department of Health and Michael Howard, Secretary of State, Home Office.Under Steve‘s leadership his team:- Became the most awarded team at Ogilvy London - Won an Institute of Public Relations (IPR) Sword of Excellence, the Government’s first ever PR award- Achieved outstanding client evaluations (average score 82%) placing Ogilvy in the COI’s top 5 performing advertising agencies - Increased COI’s annual turnover from £1 million to £9 million- Developed the COI’s first ever minority ethnic campaign- Delivered several hard-hitting marketing campaigns including drugs and child protection on the internet- transformed Ogilvy London into Kodak’s European centre of creative excellence and the lead agency for European product launches
London, Greater London, Gb
Steve supervised P&G‘s Ariel brand across all German speaking markets, substantially increasing market market share in Germany.
London, London, Gb
Turned around BMW‘s fortunes in the UK with an award-winning launch of their new 3 Series while managing award-winning work for the Salvation Army and Danish Bacon.
Quick answers generated from the profile data available on this page.
Steven Goodwin works for Deutsche Bahn.
Steven Goodwin is listed as Marketing Director, HR and Employer Branding bei Deutsche Bahn at Deutsche Bahn.
Steven Goodwin is based in Berlin Metropolitan Area, Germany while working with Deutsche Bahn.
Steven Goodwin has worked for Deutsche Bahn, Spring Marketing Consultancy, Rethink Mental Illness, Ogilvy, and Saatchi & Saatchi.
You can use AeroLeads to view verified contact signals for Steven Goodwin at Deutsche Bahn, including work email, phone, and LinkedIn data when available.
Steven Goodwin studied at University Of Hull.
Steven Goodwin is listed with skills including Change Management, Strategy, Leadership, Research, Integrated Marketing, Strategic Communications, Project Planning, and Online Marketing.
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