Brand Manager
• Led the refresh of the Amazon brand store, ensuring brand consistency by creating A+ Premium content and PDP imagery that resulted in three Amazon Choice badges and first-page product ranking.• Spearheaded the implementation of Monday software for the marketing department, enhancing collaboration and productivity through streamlined workflows and project management.• Developed influencer guidelines in collaboration with the legal department for 20+ influencers with a 4M reach, improving messaging, increasing engagement, and maintaining brand integrity.• Managed Instacart account and achieved a 187.6% increase in sales, from $97,754.58 (ROAS 1.12) to $280,561 (ROAS 1.75) in six months, through effective data analysis, optimization, and targeted promotional campaigns.• Managed monthly ideation meetings with social media team, graphic designers, and legal department to ensure consistent brand messaging, resulting in improved customer engagement and a 4K increase in Instagram followers.