Currently embarking on a new challenge in the higher education industry.Previously, 2 years in the Air Transport Industry and 17 years international life assurance experience working with the leading offshore provider of savings, investments and protection in the Middle East and Asia. I developed market leading customer insight strategies, frameworks and roadmaps for deployment in over 20 of Zurich's global life businesses. 2015/2016/2017 achievement include development of the SITA Cybersecurity inbound and outbound marketing strategy, development of new best practices into key industry leading thought leadership collateral. Creation of new successful communication tools for business critical strategic plans, development of a new marketing reporting tools 2013/2014 achievements include developing the strategy and leading the deployment of MROC's in 6 territories across Europe and Asia which enabled Zurich's local businesses to truly bring the voice of customer into their businesses with the objective of supporting tactical and strategic decision making. The Zurich Community framework embeds a sharp commercial focus to the generation of conversational insight with customers which is aligned to the businesses key value challenges I have held positions in the UK, and the Middle East in various marketing and proposition roles supporting the expansion of Zurich and each local life, savings and investment propositionSpecialties: market analysis, competitive analysis, qualitative and quantitative research design, marketing strategy and planning, customer segmentation, marketing campaigns and comms, sponsorship, customer research, budget management, research procurement and project management, commercial development, offshore life assurance proposition expertise, taxation and trust expertise, compliance experience