As a Senior UX/UI Designer at AT&T, I lead design projects for the MyATT and Smart Home Manager apps, focusing on enhancing user interaction and navigation to elevate the overall customer experience. I've spearheaded iterative redesigns based on user feedback and analytics, which have significantly boosted customer satisfaction and engagement. Working closely with project managers, product teams, marketing, and development, I ensure that our app functionalities align seamlessly with business objectives. My role involves leveraging data-driven insights to guide UX/UI enhancements, ensuring that our updates effectively address user pain points and improve service functionality. Additionally, I champion accessible and inclusive design across our platforms, advocating for solutions that cater to a diverse user base and meet compliance standards. This strategic and collaborative approach drives the continuous evolution of AT&T's digital offerings.

At OnX Maps, I led the launch of our MVP hiking app, effectively enhancing user engagement through strategic UX/UI improvements based on direct feedback. I managed cross-functional teams to deliver exceptional user experiences that aligned with our business goals, developed cohesive UX strategies across platforms, and championed a human-centered design approach to ensure our solutions met both user needs and business viability.Started as a short-term 6-week full-time contract working on a unique App Innovation Project. As of July 24th is a part-time 6-month contract to provide support as the project is developed and launched.

Contracted to On X Maps through AIM Consulting.Contracted to Purple through AIM Consulting.Contracted to Microsoft through AIM Consulting.

During my 3 Month Contract with Purple I:- Created UX/UI designs for projects that ensure simple, intuitive, engaging, and utility-driven experiences for our customers, exceeding their expectations and delivering business value.- Championed a cohesive approach to user experience design across departments, considering essential user journeys and scalability for the future.- Collaborated with the team to analyze UX activity and develop solutions to improve efficiency and user experience.- Partnered with UX research, Product Management, and Analytics to proactively identify, define, and deliver high-value UX enhancement and testing opportunities that align with key business strategies.- Developed cross-functional relationships with teams to deliver experiences that support holistic business needs and perspectives.- Embraced a flexible Human-Centered Design process that balances risk, business opportunity, and customer impact with research and design efforts.- Owned the execution and final design deliverables such as experience strategies, information architectures, customer journey maps, wireframes, interactive prototypes, product assets, and other design-related deliverables.

WXC - Design and Research - Ads (through AIM Consulting)- Used strong interaction and visual design skills, applying my talents and understanding oftypography, color, texture, composition, iconography, and illustration with strong information architecture and interaction design skills to create effective, inclusive, and accessible experiences.- Asked questions, found answers, and figured out how to distill a vision or idea into an effective design solution.- Contributed to creative processes from concept to execution of final production.- Collaborated with diverse teams and enjoyed working with others to co-create designs that understand and address both the needs of the business and the needs of the consumer.- Thought about the big picture and recognize that the best user experiences consider much more than a user interface.- Advocated for consumers and human-centered design.- Used Figma and prototyping tools to generate designs and validate those designs with users/customers.- Endeavored to create experiences where advertising is more than just a business proposition, but rather a holistic part of the user experience that can drive meaningful connections and perhaps even serendipity or delight.

Tech Experience Design & Research Team (Via Denali AI)- Presented work and used design to build alignment and influence product direction. - Maximized design success through utilization of materials, available production methods, and current technologies. - Guaranteed successful product launch through the utilization of journey maps to identify and resolve usability issues. - Maintained stakeholder satisfaction through prototype testing and user feedback to modify and perfect product designs. - Used research and qualitative data to guide design and development decisions. - Developed new user-facing features, built data-driven design solutions, and developed libraries for repeat use. - Analyzed existing user interface features to identify improvement opportunities. - Developed solution hypotheses iteratively, based on user research, industry and market trend analysis.

(via Troy Consulting)- Developed new user-facing features, built reusable code, and developed libraries for repeat use. - Created customer-facing screens and efficient interfaces to connect users to back-end processes. - Tested technical feasibility of UI and UX designs to meet project goals. - Analyzed existing user interface features to identify improvement opportunities. Collaborated with the development team to validate product data and usability requirements. - Updated web pages and navigation tools to meet the client's current needs and improve usability. - Checked web pages for compatibility with the browsers, devices, and operating systems commonly used by customers. - Redesigned websites to create a user-friendly, visually appealing experience, increasing daily traffic 37%. - Documented style guidelines to keep the design consistent across the team.

- Managed completed marketing design products to achieve compliance with partner standards and specific branding targets. - Contributed to creative processes from concept to execution of final production. - Briefed marketing coordinator and partners on project status and progress in achieving creative objectives, targets, timelines, and budget goals. - Remained current with industry trends and offered new, innovative ideas for marketing solutions. - Produced new photography, video, and design elements used and provided creative support for ongoing projects. - Spearheaded composition and design of all marketing collateral. - Engaged partners in the design development process to better serve their individual needs. - Developed websites to work properly across multiple browsers, including those created by Microsoft, Google, and Mozilla. - Redesigned sections of websites to create a user-friendly, visually appealing experience, increasing daily traffic by 35%. - Communicated with audiences on social media platforms, commenting, liking, and sharing to increase post visibility and engagement.

- Utilized light, color, and texture qualities to depict two and three-dimensional images in motion. - Used techniques such as optical scanning to convert physical objects into three-dimensional digital objects to animate. - Maintained oversight and control of design systems. - Reviewed activities regularly to identify opportunities for improvement. - Produced code in programming languages such as HTML and CSS to create the most effective and clean websites. - Checked web pages for compatibility with the browsers, devices, and operating systems commonly used by customers. - Updated web pages and navigation tools to meet current needs and improve usability. - Addressed concerns quickly to avoid lasting issues. - Managed daily tasks consistently and sought out opportunities to go beyond requirements and support business targets.

- Produced multimedia campaigns, overseeing budgets and schedules. - Developed appealing photography for use in brand promotions and advertising. - Edited images and resized photographs to meet customers' needs.- Directed decisions using industry acumen of client needs, market research, and maintenance projections. - Prevented scope creep with regular structured communication outlining options, costs, and tradeoffs. - Solicited feedback throughout design, development, testing, and launch to ensure client satisfaction