Steven Williams Email & Phone Number

Portland, Or, Us

Beaverton, Oregon, Us

∙ Configure web analytics (GA4 + BigQuery) and tag implementation in alignment with company-wide initiatives. Monitor and maintain data quality and legal compliance across reporting platforms. Utilize data to create challenging, impactful KPIs for team members. Use data visualization tools to create dashboards for executive-level stakeholders. Host periodic Demo Days to share knowledge with a broad internal audience interested in marketing initiatives.∙ Primary contributor to performance marketing strategy. Utilize ad spend across search, social, and video channels to meet company objectives and team KPIs. International (North America, UK, EU) experience. Report on campaign results to executive stakeholders.∙ Leverage extensive first-party data to build nuanced audience segmentation and drive performance analysis. Implement and manage the CDP and messaging tech (Customer IO). ∙Competent in data collection best practices. Hands-on expertise with SQL, ETL processes, and advanced Google Sheets/Excel techniques.∙ Hands-on management of paid search and shopping (PLA) advertising. Ensure organic and paid search are working in tandem to drive increased search visibility and eCommerce conversions on-site.∙ Maintain a backlog of technical SEO projects, work with a global team of developers to solve complex search problems, create testing frameworks and supervise A/B testing, report on search metrics, and optimize all brand content for search performance. ∙ Work across a wide range of teams including Product, Engineering, UX, Content Marketing, Finance, Compliance, CS, and more. Excel at finding common goals among stakeholder and ensuring communication is clear and documentation easily accessible.∙ Demonstrate servant leadership by striding to provide positive, productive mentorship.

Beaverton, Oregon, Us

Beaverton, Oregon, Us

• Create and manage organic and paid search and social campaigns. Determine strategy, design creative using Photoshop, and work with teams to translate ads into 6 languages. Create custom landing pages using HTML, CSS, and Javascript. • Write SEO content to drive new-user acquisition using a Wordpress content blog. Review every outgoing post from guest writers and optimize for search when applicable. • Main point-of-contact for search and ad agency relationships. Evaluate relationships on an annual basis. Create annual budgets and strategy.• Utilize Google Analytics, Google Ads, Search Console, Tag Manager, Data Studio, Page Speed Insights, Wordpress, GTMetrix, Photoshop, SQL, Metabase, Datadog, Excel, Python, Github and other tools to perform tasks and report on progress. • Increased organic Discogs blog subdomain traffic by 243% YOY. Increased Discogs root domain organic traffic by 13% YOY, leading to a 20% annual increase in organic revenue.

Chicago, Il, Us

Served as a project manager, digital marketing strategist, and account manager for a leading hospitality marketing agency.• Managed digital marketing strategy for nearly 100 partners in the hospitality industry.• Monitored trends and drafted customer acquisition strategies to reach traffic and conversion goals.• Reported on website analytics, PPC performance, email and social metrics. • Worked to implement tactics to meet KPIs. Delegated tasks to internal teams and managed projects from start to finish. Involved defining purpose of task and communicating desired outcome to internal teams, managing time to ensure it is completed in timely manner, reviewing work and suggesting changes before presentation.• Managed associates by producing marketing plan, assigning individual tasks, reviewing work and suggesting improvements. Provided associates guidance in a collaborative and educational manner. • Day-to-day responsibilities included: website optimization, paid ad management, local SEO optimization (technical audits, local listings, content strategy), social and website reporting using Google Analytics and third-party platforms, online travel agency listing management, social media content production, and building successful client relationships.

Chicago, Il, Us

Served as a consultant to businesses seeking to increase exposure and obtain new customers through the Groupon platform.• Booked and managed more than $550K in annual revenue. • Utilized Salesforce to prospect and manage relationships.• Negotiated terms that benefited three parties - business partners, subscribers in the area, and Groupon. • Maintained relationships with partners and tracked KPI's to optimize promotion.

Worked directly with the President of a digital marketing agency as a client liaison for Keller Williams Realty. Originally began as an internship and evolved into a part-time contract position.-Developed an investor proposal package utilizing Photoshop and InDesign.-Met with clients to identify needs and develop website enhancements and applications for B-to-B formats within a national franchise network.-Create keywords and explore SEO/SEM activities. Fast-paced, creative, entrepreneurial culture.

Chicago, Illinois, Us

CNT is a nationally recognized non-profit think tank committed to urban sustainability and community development. -Communicate, educate, engage and connect via social media including Facebook and Twitter. -Composed weekly blog posts to reach target demographics using WordPress. -Managed monthly promotions for a website related to neighborhood transportation issues (Abogo).-Communicated with Chicago media and distributed more than a dozen press releases.

Chicago, Il, Us

A boutique music management and marketing firm focused on website development, branding, social networking, and event planning for emerging artists.-Built brand equity through Facebook advertising, street-level promotions, and online image consistency directed at the college radio and alternative music community.-Contacted venues in the greater Midwest region to book shows for clients. -Attended events, reviewed musicians, and wrote blog posts to promote clients.-Team member organizing a music/fashion event that raised $45,000 for Haiti relief.