Steven Koonce work email
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Brand management and strategic planning experience in product marketing, web-based sales, and B2BGrew profits in companies YOY in B2B, SEM, and socialLead strategic efforts of both private companies and state-run ag agenciesDirected strategy management of agenciesLeadership experience directing teams of all sizesContent creation specialist with more than fifteen years of experience Data analytics expert with over a decade working with Meta and GooglePublished author with one book and dozens of articles in various newspapers and magazinesLed marketing teams in several different verticals including medical, travel, tourism, and agricultureExpert at funnel building and optimizing
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PodcasterLike ButtonEagle, Id, Us
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Owner/Chief Creative OfficerLike Button Oct 2010 - PresentLike Button is a creative video production company that provides video content for client's use on television, online and social media. Proven outside sales success by developing business from many different categories including automotive, medical device, restaurants, craft beer and non-profit organizations. Emphasizes on strategic marketing, consulting and implementation with commercial conceptualization and production including shooting, editing and directing. Currently serves clients in Utah and throughout Idaho.
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Marketing And Communications ManagerIdaho Beef Council Oct 2023 - Feb 2024Boise, Idaho, United StatesDeveloped & executed a marketing plan that included strategy, budgeting, and the management of five programs to promote Idaho BeefDeveloped and wrote the Annual ReportLed a team of 2 marketing specialistsWrote press releases, magazine articles, and updates that went out to industry and media representativesOversaw high-level strategic vision of the marketing departmentDeveloped relationships with the Board of Directors and state Cattle Associations to identify the interests of the industry and to better promote Idaho Beef -
Paid Media StrategistSeaquest Oct 2022 - Jun 2023Boise, Idaho, United StatesScaled company from $5k to $25k per week in Google Ad spend, maintaining a consistent 4-5X ROAS Increased Meta spend from $1k to $10k per week, maintaining a 2-3x ROAS Implemented paid media strategies resulting in $1.4M paid ad revenue per quarter Managed paid marketing and content production for 10 locations on Google Ads, Meta Ads, and other social channelsIncluded weekly meetings with CEO, CFO to go over spend and ROI achievements (met bonus every quarter) Maintained a 3X Marketing Efficiency Ratio (MER) including traditional marketing spend (billboards, TV, etc.) Built relationships with media sales agents across the countryHuge product marketing opportunities; developed EpicQuest product from idea to execution -
Sales And Marketing DirectorThe Curvy Spoon Jan 2022 - Oct 2022Sandy, Utah, United States
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Marketing DirectorGreat Resort Vacations Dec 2020 - Feb 2022Draper, Utah, United StatesManaged Lead Generation wing of business responsible for 70% of incoming traffic for multi-million dollar companyManaged phone room and off-property contact teams, totaling 20-30 team membersOversaw weekly budget for ad spending, spiffs, expenses, and salariesAchieved 12X ROAS growth week-to-weekProducts included vacation packages, individual vacations, and travel clubs
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Marketing CoordinatorPra Health Sciences Dec 2020 - Mar 2021Salt Lake City Metropolitan AreaManaged $100k ad spending account across all platformsCreated Digital ads and oversaw the creation of commercials and print adsUtilized analytics to build the brand and increase patient count month over monthWorked with doctors and other marketing team members to creatively fill studies of ground-breaking medicines -
Creative Marketing DirectorPerformance Automotive Utah Apr 2019 - Jun 2020Bountiful, UtahProduced short videos and digital ads for 3 dealersIncreased viewership, impression count, and engagement across an omnichannel social presenceDeveloped multi-marketing channels that included SEO strategy and implementationCreated and developed YouTube channels for 3 dealershipsLed efforts to make Performance Bountiful Covid-19 ready and helped improve sales by implementing hands-free modelExpert across Adobe Suite including Premiere Pro, Illustrator, and PhotoshopExpert at WordpressUtilized entire Microsoft Office Suite
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B2B Sales And Brewery AcquisitionNorthwest Specialty Beverage May 2018 - Apr 2019Boise, Idaho AreaProduct marketing and sales that included a portfolio of some of the best breweries available in IdahoBuilt a B2B sales network with well over $300k in salesDeveloped and maintained a new partner acquisition system to open new revenue streamsStrategized operational growth month-to-month to increase sales and decrease wasteEvent planning and execution were a constant in this position
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Director Of Sales And Marketing / Operations DirectorEdge Brewing Company Mar 2015 - May 2018Boise, IdProduct marketing and sales role for a local brewery in BoiseIncreased sales by over 300% Increased brand awareness by putting Edge into huge area retailers like Costco, Albertsons, Kroger, Stinker, Maverik, and Whole FoodsOpened marketing in four different states and one foreign country in just 3 yearsB2B sales and marketing role that included strategizing with partners to increase sales and brand awarenessTook on the operations manager role; increased overall production quality and profitability in just monthsWorked with designer to rebrand website, bottles, cans, and other products related to Edge
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AuthorIdaho Beer: From Grain To Glass In The Gem State Apr 2014 - Jan 2015Www.Historypress.NetI wrote a book about the growing craft beer industry in Idaho. It is called Idaho Beer: From Grain to Glass in the Gem State. It chronicles the impact of the agricultural industry into the explosive growth of breweries in Idaho and how the state is set up to become a beer mecca well into the future. It is still on sale on Amazon and in select Target stores. I was commissioned by the publisher to write this book and went on a small tour of Idaho in support of it. I also sold the book to Costco, Target, Hastings, Revolution Books and other small book and specialty shops around the state.
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Outside Sales, Marketing And Pr SpecialtistEpic Brewing Oct 2011 - Jan 2013Salt Lake City, UtMarketing and sales for the fastest growing craft beer company in Utah. Managed social media marketing plans, public relation strategies and all advertising including web, outdoor, print, email, Facebook, Twitter and reputation management. Sold products directly to state agencies and restaurants throughout the country. Expanded into 6 different states and grew sales exponentially with a product that costs more than the competition and had competitive weaknesses due to unique Utah liquor laws. -
Senior ProducerKtvx-Tv Apr 2009 - Oct 2010Salt Lake City, UtCharged with creating video content meant to engage viewers with local evening news. The commercials, online ads and social media campaigns created higher primetime ratings on the ABC and CW television stations increasing late news ratings significantly in each ratings period. -
ProducerWjla-Tv Feb 2008 - Dec 2008Washington D.C. Metro AreaProduced video content for daily newscasts in fast-paced newsroom in one of the largest markets in the country. High attention to detail for producing quality content quickly of up-to-the-minute breaking news, weather and sports. -
ProducerWwbt/Nbc12 Raycom Media Jan 2007 - Feb 2008Produced on-air and online content for NBC 12 News in Richmond, Virginia. -
ProducerKmir 6 News Jul 2005 - Dec 2006Produced commercials, promos and online content for KMIR 6 News in Palm Springs. -
News/Traffic Writer-ReporterMetro Networks Feb 2003 - Jul 2005Wrote news and reported traffic for multiple radio and television stations in Tucson, Arizona. -
Promotions Team/DjCitadel Broadcasting Sep 2001 - Jul 2005Set-up promotional events for multiple radio stations, occasionally ran the board and had my own show on Rock 107.5. Also produced a dog racing show for Fox Sports Radio.
Steven Koonce Skills
Steven Koonce Education Details
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Film Production
Frequently Asked Questions about Steven Koonce
What company does Steven Koonce work for?
Steven Koonce works for Like Button
What is Steven Koonce's role at the current company?
Steven Koonce's current role is Podcaster.
What is Steven Koonce's email address?
Steven Koonce's email address is st****@****plc.com
What is Steven Koonce's direct phone number?
Steven Koonce's direct phone number is (208) 995*****
What schools did Steven Koonce attend?
Steven Koonce attended Chapman University.
What are some of Steven Koonce's interests?
Steven Koonce has interest in Football, Writing, Cooking, Hiking, Golf, Craft Beer, Fishing.
What skills is Steven Koonce known for?
Steven Koonce has skills like Writing, Dvd Studio Pro, Sales, Wood, Edge, Franchising, Tv Production, Online Advertising, Promos, Las Vegas, Business To Business, Digital Video.
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Steven Koonce
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Steve Koonce
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Steve Koonce
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