Brand Executive Lead overseeing the growth and P&L of the Helix and Birch businesses. General Manager across all major brand and growth functions.

Oversee growth marketing for the large portfolio of 3Z brands leading the mattress and furniture industry consisting of Helix, Leesa, Brooklyn Bedding, Bear, Nolah, Birch, Allform, Plank, Titan, RV Mattress, and Dreamfoam

MetLife Account

Simmons, Harman, and TomTom Accounts

Xerox, Simmons, Marriott, Harman, and TomTom Accounts

Xerox AccountResponsible for the research, planning, recommendation, and implementation for 7 Xerox Business Groups brandsPresent monthly media POV's to the client on potential partners, technologies, and industry trends to support client objectivesCreate client deliverables such as emerging opportunity recommendations, campaign forecasts, digital best practices insights, and quarterly/annual reports based on complex data driven resultsAccurately compile billing reports while managing full client budgets and media spendDevelop planning briefs, project schedules and managed workflow between internal agency departments, third party partners, and clientAct as day-to-day liaison for publishers, ad servers, internal agency teams, and client Responsible for personally creating and presenting all digital planning deliverable to the client such as recommendations, optimizations, and reporting

Researched and selected the social media monitoring software system to be used by all of UPMC.Created and tested over 100 UPMC.com sites and pages using its content management system in order to market the expanding products and service lines to the consumer.Monitored and reported analytics in order to measure the effectiveness of SEO campaignsIdentified essential site changes for the UPMC re-branding campaign affecting 30,000 pages and microsites.Presented weekly reports and findings to the web team and VP of marketing regarding the rebranding campaign, social media developments, and SEO analytics results

Developed and executed the online marketing campaign for Mario Lemieux’s skate company, MLX SkatesAccounted for over 70% of the total site traffic driven by the implementation of strategic social media tactics Promoted the client’s product via social media and online communications within the hockey community.Created the client’s social media presence via Facebook and Twitter as well as assisted the planning and development of the MLX website.Worked directly with the CEO to perform and analyze market research.

Managed and handled the distribution of promotional giveaways for live station broadcasts.Planned and prepared promotional events and live broadcasts to strengthen the stations’ brand image.Represented the stations at promotional events while interacting with station listeners.